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For Immediate Release

Contact
Dawn Obermoeller
Red Bridge Marketing
(512) 301-4094
dawn@redbridgemarketing.com
LabRoots, Inc.
press@labroots.com
www.labroots.com/press.php

Formation of LabRoots, the Social Networking Site for the Scientific Community

Yorba Linda, CA - July 1, 2008 LabRoots Inc., a professional networking (web 2.0) site for the science industry, is announcing its formation today. Aside from giving scientists a place to share their expertise and learn from one another, LabRoots offers scientists the latest advanced data mining tools to improve scientist-to-scientist communication. LabRoots will reach a global audience encompassing scientists from all disciplines.

"LabRoots is the first science based online community to encompass social networking features and tools available for all science verticals. Our focus is to help science professional's network, learn, and build relationships that matter," said LabRoots CEO Greg Cruikshank, "We are delivering the most popular functions of social networking for science professionals, engineers, and researchers. I am confident that LabRoots will become the platform all scientists from around the world use on a routine basis."

Social networking has revolutionized communication and how information is shared. These sites are being used by millions of people every day and their use is growing rapidly. In June 2008, Alexa reported that seven of the top ten most visited websites globally, were social networking or web 2.0 sites. There appears to be frustration with users of social networking sites as the sites are becoming too large, making it difficult to connect with others sharing the same interests. Advertisers are faced with similar concerns, as their messages may be lost in the noise of large social networking sites. Scientists will benefit from LabRoots' ability to provide specific content of interest, while advertisers benefit from LabRoots' ability to precisely target the right customer for their product or service.

Genacom, Inc., an industry leader in technical and creative web development services, is designing the LabRoots site. Dana Gadlin, the VP of Operations for Genacom says "Genacom is pleased to partner with LabRoots in the creation of their social networking website for the scientific community. The new site will utilize the best of industry standards allowing improved online distribution of information and communication by linking scientists and their research together across the globe."

The LabRoots management team brings together 75 years of combined business experience and 30 years of combined business start-up experience. LabRoots has assembled a premier team for their advisory board with members from both academia and industry. Currently LabRoots is recruiting a team of moderators with a proven track record in the scientific industry who will help ensure that LabRoots is well received in the industry upon launch.

About LabRoots
LabRoots is a social utility designed to network the professional scientific community based on individual scientific experience, discipline, and aptitude. LabRoots is relevant for all scientists including those within the fields of Life Science, Clinical Science, Health Science, Medical Science, Environmental Science, Earth Science, Space Science Chemistry, Physics, Mathematics, Engineering and Computer Science. More information can be found at www.LabRoots.com.

For Immediate Release

Contact
Dawn Obermoeller
Red Bridge Marketing
(512) 301-4094
dawn@redbridgemarketing.com
LabRoots, Inc.
press@labroots.com
www.labroots.com/press.php

LabRoots Launches Beta Social Networking Site for Scientists

Yorba Linda, CA - October 29, 2008 LabRoots Inc. announced today the beta launch of its website, a professional networking site for the scientific community. Beginning today, scientists from around the world can go to LabRoots.com to begin building relationships with other scientists and increasing their influence within the scientific community. Aside from giving scientists a place to share their expertise and learn from one another, LabRoots offers the latest advanced data mining tools to improve scientist-to-scientist communication. LabRoots reaches a global audience encompassing scientists from all disciplines.

"We are very excited about the launch of LabRoots in beta.," said Greg Cruikshank, CEO of LabRoots. "We have been working on the site for most of the year so it's nice to see it all come together. We will be introducing new site features over the next couple of weeks such as jobs and reviews, with more to come early next year."

LabRoots is simple to join and use. Once signed up, users create a profile of themselves and their research interests. Up-to-the minute news of scientific discoveries and advancements in their field are delivered to users' homepages based on the information provided in their profiles. LabRoots makes it easy for scientists to discover meaningful collaborations regardless of location or field of expertise. In addition to connecting with others who share their interests, LabRoots users can ask and answer questions about their research and other topics, create and join groups, and review companies and products. Additionally, users can search for relevant publications directly from the site; bookmark important publications, and share them with others.

About LabRoots
LabRoots is a social utility designed to network the professional scientific community based on individual scientific experience, discipline, and aptitude. LabRoots is relevant for all scientists including those within the fields of Life Science, Clinical Science, Health Science, Medical Science, Environmental Science, Earth Science, Space Science Chemistry, Physics, Mathematics, Engineering and Computer Science. LabRoots is executing an extensive marketing plan in order to build a rich scientific community, and has a team of experienced sales professionals presenting LabRoots products to potential advertisers. LabRoots management team includes Greg Cruikshank (CEO, President), Don Cruikshank (COO), JP Wang (Director), and Jim Wendt (Director of Sales and Marketing).

More information can be found at http://www.LabRoots.com

For Immediate Release

LABROOTS ANNOUNCES PROFILE SWEEPSTAKES
Science Social Networking Company LabRoots offering Incentives to LabRoots users

Yorba Linda, CA - November 5, 2008 - LabRoots, Inc. announced today a Profile Sweepstakes contest to reward users for completing their profiles on LabRoots.com.

"We wanted to give something back to our multi-discipline science users as our way of saying thank for being a part of the LabRoots community", says Greg Cruikshank, President of LabRoots.

The contest, sponsored by Celestron, runs through the end of the year. All users who achieve 100% complete profile status will be automatically entered to win.

"Celestron is glad to be involved with a community based website that is creating interest and excitement in all things science", says Vicki Croucier, Marketing Manager from Celestron.

Prizes include:

One Grand Prize: Celestron's SkyScout Personal Planetarium Package. This includes the SkyScout Personal Planetarium, Astronomy for Beginners - Expansion Card, and a SkyScout Speaker: http://www.celestron.com/c2/product.php?CatID=57&ProdID=394

One Celestron Handheld Digital Microscope. It has a digital camera and LED illuminator built into a small, compact package that weighs just three ounces: http://www.celestron.com/c2/product.php?CatID=31&ProdID=451

About LabRoots:
LabRoots is a social utility designed to network the professional scientific community based on individual scientific experience, discipline, and aptitude. LabRoots is relevant for all scientists including those within the fields of Life Science, Clinical Science, Health Science, Medical Science, Environmental Science, Earth Science, Space Science Chemistry, Physics, Mathematics, Engineering and Computer Science. More information can be found at http://www.LabRoots.com.

About Celestron:
Celestron is a leading designer, manufacturer and importer of high-quality optical products including computerized and non-computerized telescopes and related accessories, binoculars, spotting scopes and microscopes. Since manufacturing its first telescope in 1960, Celestron has grown to become one of the world's leading telescope makers, and enjoys brand-name recognition among serious amateur astronomers for superior optics, outstanding design, and innovative technology. Celestron's innovative products continue to receive numerous industry and consumer media accolades, adding to an already impressive list that includes awards for product innovation from Reader's Digest, Popular Science, PC Magazine, Popular Mechanics, the Consumer Electronics Association and more. Celestron sells and markets its products worldwide through a variety of specialty retail outlets and international distributors. Celestron is a privately held company with corporate offices and manufacturing facilities, in Torrance, CA. For more information about Celestron please visit http://www.celestron.com.

For Immediate Release

Contact
Tiffany Smith
Red Bridge Marketing
(512) 243-6355
tsmith@redbridgemarketing.com
Fax: (212) 457-8003

Red Bridge Marketing Acquires LabRoots Account

Austin, TX (January 22, 2009) — Red Bridge Marketing, a firm providing marketing solutions to companies in the life science industry, announced it will spearhead the marketing activities for the launch of LabRoots, a professional social networking site that facilitates communication between scientists. Red Bridge Marketing's objective will be to firmly establish LabRoots in the global scientific market.

LabRoots (www.LabRoots.com) is a social utility designed to network the professional scientific community based on individual scientific experience, discipline, and aptitude. This free, online network is comprised of scientists and engineers from around the world.

LabRoots, Inc. is Red Bridge Marketing's most recent client in a growing portfolio of customers, which include BioPortfolio, Applied Biosystems, Seralogix, Lab Armor, HumanZyme, and others.

About Red Bridge Marketing:
Red Bridge Marketing is a next generation marketing firm that offers clients in the life science industry marketing solutions based off of their unique needs. Red Bridge Marketing's experts have both the scientific and marketing knowledge to present various technical offerings in a clear, easy-to-understand manner. For more information, please visit www.redbridgemarketing.com.

For Immediate Release

Contact
Dawn Obermoeller
Red Bridge Marketing
(512) 301-4094
dawn@redbridgemarketing.com
LabRoots, Inc.
press@labroots.com
www.labroots.com/press.php

LabRoots® to give Press Conference at the LabAutomation2009 Conference

Yorba Linda, CA - January 26, 2009 — LabRoots will be giving a press conference at 10:30AM on Monday January 26th, at the LabAutomation2009 Conference in Palm Springs, CA. LabRoots will follow the Qiagen press conference and precede the Agilent Technologies press conference. Speakers include Greg Cruikshank, the CEO, and Alfred Herzing, the Director of Sales and Marketing. The press will learn more about the new LabRoots® social networking website and the CommuNT™ software product.

"We are excited to discuss with the press, all the innovative developments we have under way," said Greg Cruikshank, CEO of LabRoots. "We have been working diligently on the site to bring our users a platform they will find useful and unique. We are also thrilled to disclose to the press, some new product releases and enhancements."

To learn more about the LabAutomation2009 Conference and press conferences, go to the following link: http://www.labautomation.org/LA09/la09finalprog.pdf

About LabRoots:
LabRoots is a free, social networking site that enables scientists, engineers, and other technical professionals to connect, collaborate with, and learn from each other. LabRoots fosters world-wide scientific communication and incorporates the newest social networking technologies. LabRoots allows scientists to connect with each other as they describe their research interests on a myriad of unique features and tools, discovering meaningful collaborations across geographic boundaries and fields of expertise.

LabRoots is executing an extensive marketing plan in order to build a rich scientific community, and has a team of experienced sales professionals presenting LabRoots products to potential advertisers. LabRoots management team includes Greg Cruikshank (CEO, President), Don Cruikshank (COO), JP Wang (Director), and Alfred Herzing (Director of Sales and Marketing). More information can be found at www.LabRoots.com.

For Immediate Release

Contact
Dawn Obermoeller
Red Bridge Marketing
(512) 301-4094
dawn@redbridgemarketing.com
LabRoots, Inc.
press@labroots.com
www.labroots.com/press.php

LabRoots® to give Press Conference at the Pittcon Conference & Expo 2009

Yorba Linda, CA - February 4, 2009 — LabRoots will be giving a press conference at 1:30PM on Tuesday March 10th, at the Pittcon Conference & Expo 2009 in Chicago, IL. The press conference will be held at the McCormick Place, Room S105BC. Speakers include Greg Cruikshank, the CEO, and Eric Josko, the National Sales Manager. The press will learn more about the new LabRoots® social networking website and the CommuNT™ software product.

"We are excited to discuss with the press, all the innovative developments we have under way," said Greg Cruikshank, CEO of LabRoots. "We have been working diligently on the site to bring our users a platform they will find useful and unique. We are also thrilled to disclose to the press, some new and upcoming product releases and enhancements."

To learn more about the LabRoots press conference at Pittcon 2009, go to the following link: http://www.pittcon.org/news/labroots.html

About LabRoots:
LabRoots is a free, social networking site that enables scientists, engineers, and other technical professional's to connect, collaborate with, and learn from each other. LabRoots fosters world-wide scientific communication and incorporates the newest social networking technologies. LabRoots allows scientists to connect with each other as they describe their research interests on a myriad of unique features and tools, discovering meaningful collaborations across geographic boundaries and fields of expertise.

LabRoots is executing an extensive marketing plan in order to build a rich scientific community, and has a team of experienced sales professionals presenting LabRoots products to potential advertisers. LabRoots management team includes Greg Cruikshank (CEO, President), Don Cruikshank (COO), JP Wang (Director), and Alfred Herzing (Director of Sales and Marketing). More information can be found at www.LabRoots.com.

For Immediate Release

Contact
Dawn Obermoeller
Red Bridge Marketing
(512) 301-4094
dawn@redbridgemarketing.com
LabRoots, Inc.
press@labroots.com
www.labroots.com/press.php

LabRoots® gives back to the community!

Yorba Linda, CA - February 20, 2009 — Sports and academics play a crucial role in today's society by keeping children on track and focused to what's most important. Earlier this week LabRoots helped the local community by sponsoring a baseball team within the East Yorba Linda Little League (EYLLL). LabRoots feels that sports play an important role in teaching children the discipline and fundamental mechanics needed as they transform from adolescence to adulthood.

Heidi Welch, the team mother for the EYLLL Dodgers, wrote the following statement to the League, "I would like to let everyone know that we have obtained a sponsor for this season!!!! Please join me in thanking Greg Cruikshank CEO of LabRoots, Inc., who has graciously offered to sponsor our Dodgers this season. Once again thanks for all your support LabRoots."

"I grew up in Orange County and played Little League for several years here in Yorba Linda, so it gives me great pleasure to give back to the community," said Greg Cruikshank, CEO of LabRoots. "We appreciate what these programs do for the younger generation, so we are more than happy to help in any way we can."

To learn more about the LabRoots contribution to the local community, go to the following link: http://www.eteamz.com/eylll/sponsors/

About LabRoots:
LabRoots is a free, social networking site that enables scientists, engineers, and other technical professional's to connect, collaborate with, and learn from each other. LabRoots fosters world-wide scientific communication and incorporates the newest social networking technologies. LabRoots allows scientists to connect with each other as they describe their research interests on a myriad of unique features and tools, discovering meaningful collaborations across geographic boundaries and fields of expertise.

LabRoots is executing an extensive marketing plan in order to build a rich scientific community, and has a team of experienced sales professionals presenting LabRoots products to potential advertisers. LabRoots management team includes Greg Cruikshank (CEO, President), Don Cruikshank (COO), JP Wang (Director), and Alfred Herzing (Director of Sales and Marketing). More information can be found at www.LabRoots.com.

For Immediate Release

Contact
Dawn Obermoeller
Red Bridge Marketing
(512) 301-4094
dawn@redbridgemarketing.com
LabRoots, Inc.
press@labroots.com
www.labroots.com/press.php

LabRoots® Launches Social Networking Site for Scientists & Engineers

Yorba Linda, CA - March 19, 2009 - LabRoots Inc. announced today the official launch of its website, a social networking site for the scientific community. Beginning today, scientists and engineers from around the world can go to LabRoots.com to begin building relationships with other scientists and increasing their influence within the scientific community. Aside from giving scientists a place to share their expertise and learn from one another, LabRoots offers the latest advanced data mining tools to improve scientist-to-scientist communication. LabRoots reaches a global audience encompassing scientists from all disciplines.

LabRoots released the website to the public (in beta) five months ago, to get an idea of what the scientific community would think of a social networking platform specifically catered for them. Thousands of scientists signed up and have come back to the website on a regular basis. We received great feedback and we received constructive criticisms, so we made subtle changes to appeal to the users.

"We are very excited about the launch of LabRoots", said Greg Cruikshank, CEO of LabRoots. "We have been working on the site for over a year now, so it's nice to see it all come together. We hope the scientific community appreciates the website and utilizes its features to learn, connect and collaborate with others, and to really better the world by moving science forward."

LabRoots is simple to join and use. Once signed up, users create a profile of themselves and their research interests. Up-to-the minute news of scientific discoveries and advancements in their field are delivered to users' homepages based on the information provided in their profiles. LabRoots makes it easy for scientists to discover meaningful collaborations regardless of location or field of expertise. In addition to connecting with others who share their interests, LabRoots users can ask and answer questions about their research and other topics, create and join groups, and review companies and products. Additionally, users can search for relevant publications directly from the site; bookmark important publications, and share them with others.

About LabRoots
LabRoots is a social utility designed to network the professional scientific community based on individual scientific experience, discipline, and aptitude. LabRoots is relevant for all scientists including those within the fields of Life Science, Clinical Science, Health Science, Medical Science, Environmental Science, Earth Science, Space Science Chemistry, Physics, Mathematics, Engineering and Computer Science. LabRoots is executing an extensive marketing plan in order to build a rich scientific community, and has a team of experienced sales professionals presenting LabRoots products to potential advertisers. LabRoots management team includes Greg Cruikshank (CEO), Don Cruikshank (COO), JP Wang (Director), and Alfred Herzing (Director of Sales and Marketing).

More information can be found at www.LabRoots.com.