Webinars

WEBINARS

Showcase your company's leadership on important industry topics. Partner with LabRoots to produce, host, and promote a scientific webinar featuring your content, products or services.


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LABROOTS ASSISTS IN ALL STAGES OF THE WEBINAR PRODUCTION:

  • Create a branded registration page and microsite
  • Produce all aspects of the webinar
  • Host webinar on the LabRoots website forever
  • Create and send automatic reminder emails to webinar registrants
  • Assist in speaker selection
  • Promote the webinar via digital marketing
  • Offering Continuing Education credits to attendees: P.A.C.E., CME, CEU, and more
  • Capture live polling and all metrics
  • Feature the webinar on-demand for six months
  • Host it on the LabRoots website forever
  • Provide an MP4 copy of the webinar for the sponsor
  • Provide comprehensive reporting
  • AVERAGE WEBINAR METRICS:

    (WHEN FOLLOWING LABROOTS BEST PRACTICES)
  • 1 month or less of promotion:
  • Total Registrants: 386
  • Live 107
  • On Demand 116
  • Total Viewers 58%
  • 1-2 month of promotion:
  • Total Registrants: 490
  • Live 156
  • On Demand 185
  • Total Viewers 69%
  • 2+ months of promotion:
  • Total Registrants 654
  • Live 192
  • On Demand 236
  • Total viewers 65%
  • OFFER CONTINUING EDUCATION CREDITS TO DRIVE ADDITIONAL TRAFFIC TO YOUR WEBINAR

    Professional Acknowledgment for Continuing Education (P.A.C.E.)

    All laboratory professionals who are licensed or certified need CE.  Some employers also require CE in addition to or in place of those requirements.  This would also include all Medical Laboratory Scientists, formerly Clinical Laboratory Scientists or Medical Technologists (known as MLSs, CLSs, or MTs); all Medical Laboratory Technicians, formerly Clinical Laboratory Technicians (known as MLTs or CLTs); and some Phlebotomy Technicians or PBTs.  Typically, they need 12 contact hours per year to meet most requirements.

    Continuing Medical Education (CME)

    This credit refers to a specific form of continuing education (CE) that helps those in the medical field maintain competence and learn about new and developing areas of their field. Content for these programs is developed, reviewed, and delivered by faculty who should be experts in their individual clinical areas. Medical professionals are required to obtain CME’s to maintain their licenses.

    Continuing Education Unit (CEU)

    These are earned through NSGC-approved educational opportunities and are accepted by the American Board of Genetic Counseling for purposes of Genetic Counselor recertification.

    Click here to learn more about the best practices and processes of offering continuing education at your webinar.

    LABROOTS WEBINAR BEST PRACTICES

    There are several other factors that play a role in the final results.
    These include, but aren’t limited to, the following:

    • Scheduled weekday mornings (T, W, TH)
    • Has an interesting, informative, educational topic
    • Offers CE Credits where applicable
    • 2-3 months marketing by client and LabRoots
    • A quality speaker, such as Industry Expert, Key Opinion Leader, Customer or Client
    • Has a well-written, informative abstract
    • Identifies clear-learning objectives

    FEATURES

    Reach a wider audience with an online tool that allows you to meet corporate and marketing initiatives.

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