Karen Sorenson
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ABOUT

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I am an award-winning public relations professional with seven years of experience, multiple individual awards and numerous top-tier articles and product awards to my credit. I have managed a variety of press outreach projects, reported quarterly media activity and mentored junior or newer employees. I secured critical media placements, including print and online in Cosmopolitan Magazine, the San Francisco Chronicle, Chicago Tribune, Los Angeles Times and the Los Angeles Business Journal; while achieving and maintaining close working relationships with top tech reporters.

I successfully balance managing media campaigns, contributing to an award-winning company newsletter, press tour travel and serving as the official spokesperson for conferences and user group presentations. As part of the award-winning editorial team of iolo insider, the monthly internal company newsletter, I won PRSA-LA PRism Awards in 2010 and 2011, as well as Holmes Report's SABRE Awards and PR News' Platinum PR Awards in 2011.

Fluent in English and Lithuanian, I hold a BA in Communications with an emphasis in PR from Brigham Young University. I currently work at LabRoots managing digital content and PR activities.

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