DIGITAL ADVERTISING
Labroots is here to help you go DIGITAL!
OVERVIEW
The digital world is rapidly changing - with new digital media marketing avenues arising, what seems like monthly, Labroots works diligently to stay ahead of the curve. As a premier social networking site focused on education, Labroots provides next-generation digital marketing opportunities that allow you to craft your message and target a specific audience.
THIRD-PARTY EMAILS
You bring the food, we’ll bring the party. A crowd favorite, use Labroots 3.7 million opt-in email list to generate interest in your product or service. A great way to receive immediate leads and feedback by means of a detailed report including open rates, click rates, and specific clicks by URL.
How it works: Use our comprehensive Audience Selection document to target your audience based on geographic segment, work sector, specialty, job function, and keywords. For the email content, you can either provide an HTML or a .txt file or content and an image and we can custom build your email. Within 1-3 days, a member of Labroots’ marketing team will send you a test email for approval. Once approved, your email will be scheduled for deployment on the decided date.
1 Labroots Third-Party Email includes:
1 Third-Party Email distributed to purchased bucket size- Detailed Analytic Report including open rates, click rates, and specific clicks by URL
EMAIL EXAMPLES
Target your
ideal
audience.
SOCIAL MEDIA EXAMPLES
SPONSORED CONTENT
The new kid on the block, sponsored content on the Labroots website has taken off in a big way. Utilize the 3.7 million registered Labroots users by sharing an article, written by you, in the Trending News section of the website. This allows you to use your branded content to tell your story to a new audience in a place they already like to visit. Sponsored content is a strategic way to increase your company and/or product exposure.
How it works: You will be asked to fill out our Sponsored Content Guide, gathering all of the necessary information needed to create a successful Labroots Trending News article. Within 1-3 days, a member of Labroots’ marketing team will send you the article link for approval. Once approved, your article will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.
1 Labroots Sponsored Content post includes:
1 article (provided by you) shared on Labroots Trending News, with detailed company information shown as the “author”, and up to 8 in-article links
Distribution in General and 3 category-specific email newsletters
Distribution on Labroots and 3 category-specific social media pages
Article and/or infographic housed on Labroots
Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
SPONSORED CONTENT SAMPLES
RICH CONTENT CAMPAIGN
Kick back, relax, and let Labroots create the content for you. A unique opportunity for all companies that are interested in developing customized content written by an industry professional. Utilize the 3.7 million registered Labroots users by sharing an article or infographic, written/designed by the Labroots team, in the Trending News section of the website. Crafted to resonate with your target audience, this content will promote your company as an industry leader and garner new leads.
How it works: You will be asked to fill out our Rich Media Content Guide, gathering all of the necessary information needed to create a successful Labroots Trending News article. The Labroots team will then set up periodic meetings to ensure the brand messaging is appropriate and for content review until project completion. Once approved, your article or infographic will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.
1 Labroots Rich Media Content campaign includes:
- 1,500-word article and/or an infographic
- PDF of the article and a full-bleed print version
- Assistance in storyboarding and creating an informative video
- 468x60 banner
- Distribution in General and 3 category-specific email newsletters
- 5 Social Media posts
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
RICH CONTENT SAMPLES
BANNER ADVERTISING
Labroots has over 7.35 million monthly views - harness them! Banner Ads deliver cost-effective and highly visible coverage for all your products and services. The Labroots website is the perfect place to be seen and get conversions.
How it works: Our leaderboard and super Leaderboard banner ads show up across all our pages and are highlighted on the top portion of our website, making it easier for users to see and potentializing conversions. Our square ads, the MPUs, are also very effective, as they appear throughout all of our website as users browse through our virtual events, webinars, blog, store, and more. Any of these eye-catching banners can be delivered as a still image (.jpg) or animated gif, go crazy with creativity!
1 Labroots Banner Advertisement includes:
- Geography - reach users in specific countries, regions, or states
- Categories & Tag words
- Assistance in storyboarding and creating an informative video
- Work Sector
- Date/time
- Number of impressions
- Three different sizes to choose from:
- SuperLeaderboard - 970x90
- Leaderboard - 728x90
- MPU - 300x250
NEWSLETTERS
Be the exclusive sponsor of a Labroots Trending Newsletter! Labroots provides more than a dozen newsletters, featuring news from all fields of science, as well as general news from Labroots. The Webinars & Virtual Events Newsletter keeps our audience aware of both upcoming webinars and virtual events, as well as those recently available for on-demand viewing. General Trending Newsletter delivers the latest in science news and information on newly published research and findings. Category-specific trending newsletters procure the latest news and information within a specific category.
Promoting an event or webinar? Labroots Webinars & Virtual Events Newsletter (WAVE) reaches more than 570,000 recipients - and promotes all of our anticipated virtual learning opportunities.
How it works: By sponsoring any of our Labroots Newsletters, your banner ad will show up on the top portion and can be delivered as a still image or animated gif with an embedded URL provided by you. Whether it’s a product, event, or company you’re promoting, by selecting your desired newsletter category, promoting in Labroot General Newsletter, or in Labroots WAVE Newsletter, you’ll be reaching thousands of people within your target audience.
TRENDING NEWSLETTER CATEGORIES
Target your ideal audience. Request Info
SOCIAL MEDIA
We get it, social media can feel like the wild west of digital marketing, but this isn’t our first rodeo. Teaming up with Labroots for a social media post is a unique and engaging way to reach your target audience. Labroots has more than 2.3 million total followers, with more than a dozen specified accounts/pages, allowing advertisers to craft tweets and posts that will truly resonate with their desired audience. Labroots followers are extremely engaged, with a monthly post reach of over 176,000, receiving more than 10,000 engagements across all accounts.
How it works: You will be asked to fill out our Social Media Preferences Form, gathering all of the necessary information needed to create a successful Labroots social media post. Within 1-3 days, a member of Labroots’ marketing team will send you social post proofs for approval. Once approved, your post will be scheduled for deployment on the decided date.
1 Labroots Social Media post includes:
LinkedIn Organic Post
LinkedIn Organic Post
LABROOTS FACEBOOK & TWITTER PAGES