DIGITAL ADVERTISING
OVERVIEW
The digital world is rapidly changing - with new digital media marketing avenues arising, what seems like monthly, Labroots works diligently to stay ahead of the curve. As a premier social networking site focused on education, Labroots provides next-generation digital marketing opportunities that allow you to craft your message and target a specific audience.
DEMOGRAPHICS
Users
4.1 Million
Average Website Session
7.1 Minutes
Average Webinar Session
33 Minutes
Average Virtual Event Session:
66%
Monthly User Session:
813K
Monthly Page Impressions
7.6 Million
Target your audience with ease!
Use Labroots’ comprehensive Audience Selection Form.
THIRD-PARTY EMAILS
300,000+
Emails / Day
2.1 Million
Emails / Week
8.4 Million
Emails / Month
21-26%*
Open Rates
You bring the food, we’ll bring the party. A crowd favorite, use Labroots' opt-in email list to generate interest in your product or service. A great way to receive immediate leads and feedback by means of a detailed report including open rates, click rates, and specific clicks by URL.
Use our comprehensive Audience Selection document to target your audience based on geographic segment, work sector, specialty, job function, and keywords. For the email content, you can either provide an HTML or a .txt file or content and an image and we can custom build your email. Within 1-3 days, a member of Labroots’ marketing team will send you a test email for approval. Once approved, your email will be scheduled for deployment on the decided date.
One Labroots Third-Party Email includes:
- One Third-Party Email distributed to purchased bucket size:
- Detailed Analytic Report including open rates, click rates, and specific clicks by URL
* Open rate metrics reflect information prior to the release of iOS 15. Given the iOS 15 changes, this number is not an accurate indicator for future email open rates. Read more about it here.
Target your
ideal
audience.
BANNER & TEXT ADVERTISING
Labroots has over 30.4 million monthly views - harness them!
Banner ads deliver cost-effective and highly visible coverage for all your products and services. The Labroots website is the perfect place to be seen and get conversions.
Our leaderboard and super Leaderboard banner ads show up across all our pages and are highlighted on the top portion of our website, making it easier for users to see and potentializing conversions. Our square ads, the MPUs, are also very effective, as they appear throughout all of our website as users browse through our virtual events, webinars, blog, store, and more. Any of these eye-catching banners can be delivered as a still image (.jpg) or animated gif, go crazy with creativity!
One Labroots Banner Advertisement includes:
- Geography - reach users in specific countries, regions, or states
- Categories & Tag words
- Work Sector
- Date/time
- Number of impressions
- Three different sizes to choose from:
- SuperLeaderboard - 970x90
- Leaderboard - 728x90
- MPU - 300x250
BANNER & TEXT ADS
Banner ads deliver cost-effective and highly visible coverage for all your products and services. With a wide range of online advertising options, clients can be assured that the size and diversity of our advertising network provides optimum marketing opportunities. Banners can be seen throughout our website, and it’s a great way to promote to a broad, engaged audience. Regardless if it’s a still image or an animated GIF, we offer different banner sizes to accommodate your marketing needs.
Banner Size Options
- Super Leaderboard: 970px X 90px
- Leaderboard: 728px X 90px
- Mobile Ad: 320x50
- MPU: 300x250
CTR 0.24%
50,000/month impressions,
Top Position
CTR 0.15%
100,000/month impressions,
MPU
Banner Format Options
- Image: A basic image creation. Requires a GIF, JPG, or PNG file. 72 DPI. Please make sure the file size is less than 1000000 bytes.
- Third party: You can use a custom HTML and JavaScript snippet from a third-party ad server if you wish to but only if it is to run for “run of site.” Certain parameters within third-party tags prevent us from guaranteeing a certain number of impressions.
- HTML5: A creative built from HTML and supporting assets. An animated HTML5 creative requires GIF, JPG or PNG files. Animations should rotate no more than eight times, 20 sec animation.
What We Need From You
- Your creative files in the correct format and size of your banner order
- The click-through URL your banner ad should point to
- The duration your banner should run (start date - end date) along with number of purchased impressions
- Font: 14px; Open Sans or Helvetica; 600 Weight (Medium)
- Colors: Title #b6bd00 (Green); Description #666666 (Gray)
- Characters: 55-60 Total (Title + Description + Spaces)
NEWSLETTERS
28.4%
Average Open Rates*
15.9%
Average CTR Newsletter
658,295
Webinars & Virtual Event Newsletter Subscribers
768,401
General Trending Newsletter Subscribers
Be the exclusive sponsor of a Labroots Trending Newsletter! Labroots provides more than a dozen newsletters, featuring news from all fields of science, as well as general news from Labroots. The Webinars & Virtual Events Newsletter keeps our audience aware of both upcoming webinars and virtual events, as well as those recently available for on-demand viewing. General Trending Newsletter delivers the latest in science news and information on newly published research and findings. Category-specific trending newsletters procure the latest news and information within a specific category.
Promoting an event or webinar? Labroots Webinars & Virtual Events Newsletter (WAVE) reaches more than 650,000 recipients - and promotes all of our anticipated virtual learning opportunities.
By sponsoring any of our Labroots Newsletters, your banner ad will show up on the top portion and can be delivered as a still image or animated gif with an embedded URL provided by you. Whether it’s a product, event, or company you’re promoting, by selecting your desired newsletter category, promoting in Labroot General Newsletter, or in Labroots WAVE Newsletter, you’ll be reaching thousands of people within your target audience.
0.11 to 0.18%
General Trending Newsletter
0.08 to 0.14%
Category Specific Newsletter
* Open rate metrics reflect information prior to the release of iOS 15. Given the iOS 15 changes, this number is not an accurate indicator for future email open rates. Read more about it here.
LABROOTS FEATURED SOCIAL MEDIA PAGES
SPONSORED CONTENT
805
Views
10
Likes
2
Shares
The new kid on the block, sponsored content on the Labroots website has taken off in a big way. Utilize Labroots' database of users by sharing an article, written by you, in the Trending News section of the website. This allows you to use your branded content to tell your story to a new audience in a place they already like to visit. Sponsored content is a strategic way to increase your company and/or product exposure.
You will be asked to fill out our Sponsored Content Guide, gathering all of the necessary information needed to create a successful Labroots Trending News article. Within 1-3 days, a member of Labroots’ marketing team will send you the article link for approval. Once approved, your article will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.
One Labroots Sponsored Content post includes:
- One article (provided by you) shared on Labroots Trending News, with detailed company information shown as the “author”, and up to eight in-article links
- Distribution in General and three category-specific email newsletters
- Distribution on Labroots and three category-specific social media pages
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
SPONSORED CONTENT ARTICLE ELEMENTS
Check out our guide on how to optimize your Sponsored Content at Labroots.
GATED SPONSORED CONTENT
Want to try your hand at something new? Generating leads with sponsored content has never been easier with this new feature. By ‘gating’ your sponsored content with a lead form, you can take advantage of Labroots’ extensive audience and gain valuable insight into new potential clients.
You will be asked to fill out our Sponsored Content Guide, gathering the necessary information needed to create a successful Labroots Trending News article. Additionally, we will ask you to provide any custom questions for your gated article. Within 1-3 days, a member of Labroots’ marketing team will send you the article link for approval. Once approved, your article will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.
One Labroots Gated Sponsored Content post includes:
- One gated article (provided by you) shared on Labroots Trending News, with detailed company information shown as the “author”, and up to eight in-article links
- Name, email address, phone number, and dates accessed reader information
- Up to 3 personalized questions
- Distribution in General and three category-specific email newsletters
- Distribution on Labroots and three category-specific social media pages
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
- 2 Gated reports including name, email address, phone number, dates accessed, answers to personalized questions (reports offered at 2 & 4 weeks)
Check out our guide on how to optimize your Gated Sponsored Content Article to increase engagement and gain quality leads.
RICH CONTENT CAMPAIGN
Kick back, relax, and let Labroots create the content for you. A unique opportunity for all companies that are interested in developing customized content written by an industry professional. Utilize Labroots' database of users by sharing an article or infographic, written/designed by the Labroots team, in the Trending News section of the website. Crafted to resonate with your target audience, this content will promote your company as an industry leader and garner new leads.
You will be asked to fill out our Rich Media Content Guide, gathering all of the necessary information needed to create a successful Labroots Trending News article. The Labroots team will then set up periodic meetings to ensure the brand messaging is appropriate and for content review until project completion. Once approved, your article or infographic will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.
One Labroots Rich Media Content campaign includes:
- 1,500-word article and/or an infographic written by one of our specialist science writers
- PDF of the article and a full-bleed print version
- Assistance in storyboarding and creating an informative video
- 468x60 banner
- Distribution in General and three category-specific email newsletters
- Five Social Media posts
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Target your ideal audience.
Request Info
Rate Card
SOCIAL MEDIA
132,415
Reach
1,455
Likes
152
Comments
184
Shares
1,616
Link Clicks
We get it, social media can feel like the wild west of digital marketing, but this isn’t our first rodeo. Teaming up with Labroots for a social media post is a unique and engaging way to reach your target audience. Labroots has more than 2.4 million total followers, with more than a dozen specified accounts/pages, allowing advertisers to craft tweets and posts that will truly resonate with their desired audience. Labroots followers are extremely engaged, with an average monthly post reach of over 132,415, receiving more than 10,000 engagements across all accounts.
You will be asked to fill out our Social Media Preferences Form, gathering all of the necessary information needed to create a successful Labroots social media post. Within 1-3 days, a member of Labroots’ marketing team will send you social post proofs for approval. Once approved, your post will be scheduled for deployment on the decided date.
One Labroots Social Media post includes:
LinkedIn Organic Post
LinkedIn Organic Post
* Teaming up with Labroots for a social post is a great way to promote your company, product, or service. Check out our guide on how to make the most of your social post/campaign with Labroots.