LABROOTS 2022 MEDIA KIT

Hybrid Events

HYBRID EVENTS

Labroots is here to help you go HYBRID.

TABLE OF CONTENTS

  • ·Overview

  • ·What is a Hybrid Event?

  • ·Hybrid vs. Virtual

  • ·How Labroots Can Help You Go Hybrid
  • ·Continuing Education Credits

OVERVIEW

In 2020, companies were forced to pivot their advertising strategies by going digital and Labroots was ready to guide clients, old and new, in the redesign of their physical events. The progress of the recent COVID-19 vaccines opens a new potential - hybrid physical and virtual events. Labroots is thrilled to participate as a pioneer, both as on- and off-site support, and as a producer of custom virtual events, for the latest design of scientific events and conferences.

DEMOGRAPHICS



Registered Members

4.1 Million

Average Website Session

7.1 Minutes

Average Webinar Session

33 Minutes

Average Virtual Event Session:

66%

Monthly User Session:

813K

Monthly Page Impressions

7.6 Million

Target your audience with ease!

Use Labroots’ comprehensive Audience Selection Form.

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WHAT IS A HYBRID EVENT?

Here's the truth about hybrid events - the options are endless. To be frank, it's difficult to fully define a hybrid event because a hybrid event can be any combination of physical attendees, booths, and presentations with virtual audiences, posters, webinars, and beyond.

So why are hybrid events so exciting if no one can define what they are? Because if COVID-19 has shown us anything, it's that a virtual event presence, no matter the extent, is equally as valuable to event organizers to not only increase visibility to a worldwide audience but to also ensure that every attendee feels safe.

Hybrid events invite registrants physically and virtually, where physical attendance may be limited, or attendees, whether international or high-risk, are unable to attend in person. Event presentations, whether on-site or virtual, can be streamed for a virtual audience and event features, such as exhibit halls, poster halls, photobooths, and more, create an interactive experience for both physical and virtual attendees.

Ready to
transform
your event?

HYBRID VS. VIRTUAL

But why not just produce a virtual event? If that's what you want, then Labroots would be happy to help you, but let's dive into the differences between hybrid and virtual events and why event organizers are so excited about the potential of hybrid events.

Hybrid events have been around for a long time, we just never thought of them as such. Event organizers have been streaming presentations to a virtual audience for many years, but now there is the opportunity to not just stream a presentation, but to make a physical event interactive with a virtual audience. Hybrid events marry the on-site features, whether it be presentations, exhibits, polling, etc, with a virtual audience, where event organizers and companies can receive feedback from both physical and virtual attendees.

Virtual events are just that - virtual. Although there are many benefits to hosting a virtual event, specifically the in-depth data tracking, the combination of physical attendance for more intimate meetings and on-site demonstrations, and virtual audiences for more public presentations has shown to be very beneficial for both attendees and sponsors.

Materials
Delivery

Make documents, power points, and videos easily accessible to your attendees using our virtual briefcase feature.

Additional
Networking

Expand networking opportunities for your attendees through integrated match making tools & online chat functionality.

Live Audience
Assist

Give your attendees the opportunity to ask questions from their seats, respond to polls, chat with others, & more right from their electronic device.

On Demand Presentations

With our useful On Demand feature, all sessions are available to your attendees at the click of a button.

HOW LABROOTS CAN HELP YOU GO HYBRID

Labroots has been offering hybrid events since 2008. That's right, this is something we have always done, providing streaming support for on-site presentations, and creating custom virtual events with unique features that are easily duplicated in a physical format.

So let's talk about features - as mentioned above, a hybrid event can be any combination of physical and virtual attendance and content, but what does this really entail? Explore the physical and virtual feature lists below to visualize your future hybrid event with Labroots.

PHYSICAL EVENT FEATURES

*Physical & virtual integration

  • On-site streaming and support*
  • Use of Smart Phone *
    • QR Integration
    • Polling and Voting
    • Photo booth
    • Zoom networking and booth engagement

VIRTUAL EVENT FEATURES

*Physical & virtual integration

  • Custom Virtual Event
    • Auditorium
    • Live Polling
    • Networking lounge
    • Poster hall
    • Exhibit hall
    • Photo booth
    • Photo gallery
    • Gamification
    • Zoom room chats
  • Attendee tracking
  • Virtual streaming support*
  • QR Integration*
  • Continuing Education (CE) credits
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CONTINUING EDUCATION CREDITS

By participating in our virtual events and webinars, you can earn Continuing Education credits. Each event offers different educational credits based on the content of the event and the eligibility of the presentation. Please see below for the types of CE’s offered.



Professional Acknowledgment for Continuing Education (P.A.C.E.)


All laboratory professionals who are licensed or certified need continuing education (CE). Some employers also require CE in addition to or in place of those requirements. This includes all Medical Laboratory Scientists, formerly Clinical Laboratory Scientists or Medical Technologists (known as MLSs, CLSs, or MTs); all Medical Laboratory Technicians, formerly Clinical Laboratory Technicians (known as MLTs or CLTs); and some Phlebotomy Technicians or PBTs. Typically, they need 12 contact hours per year to meet most requirements. Labroots is an approved provider of P.A.C.E. CE credits through the ASCLS. P.A.C.E. CE credits are acceptable in all states and countries except for Florida, USA. We are an approved provider of Florida CE’s through the State of Florida CE Broker. P.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after 2 years from the date of the live broadcast.

Continuing Education Unit (CEU)


Continuing Education Units (CEUs) earned through NSGC-approved educational opportunities will be accepted by the American Board of Genetic Counseling for purposes of Genetic Counselor recertification. Labroots works with the NSGC to provide Category 1 CEUs. The NSGC grants a CEU for all educational programs with content targeted specifically to genetic counselors (10 hours of presentation are equivalent to 1 Category 1 CEU). Following the CEU approved presentation, an attendee will be required to take a quiz of the presentation and pass it (pass no-fail), as well as fill out an evaluation and submit a $25 fee, to receive their CEU certificate. These certificates are processed and provided by the NSGC. A CEU credit is available during the presentation enduring (on-demand) period and expires after 2 years from the date of the live broadcast.

American Association of Veterinary State Boards Registry of Approved Continuing Education (RACE)


Veterinarians must certify that they have completed a certain number of hours of approved continuing education to renew their license to practice veterinary medicine. Typically, they need 36 hours per year to meet requirements. Labroots is a provider of R.A.C.E. through the American Association of Veterinary State Boards (AAVSB). Following the CE-approved presentation, an attendee will be required to fill out an evaluation of the presentation to receive their CE certificate. These certificates are processed and provided by Labroots. R.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after 2 years from the date of the live broadcast.

Continuing Medical Education (CME)


This credit refers to a specific form of continuing education that helps those in the medical field maintain competence and learn about new and developing areas of their field. Content for these programs is developed, reviewed, and delivered by faculty who should be experts in their individual clinical areas. Medical professionals are required to obtain CME’s to maintain their licenses. Labroots works with CME Accreditors to provide CME’s. The webinar (and its speakers) must be planned and implemented in accordance with the accreditation requirements and policies of the Institute for Medical Quality/California Medical Association (IMQ/CMA). The CME Accreditors grant a CME for all educational programs with content targeted specifically to the medical field. For those presentations approved for CME’s, click on the link provided and you will be directed to complete a short quiz before claiming your continuing education credits. After passing the quiz, you will be directed to email the accredited provider for processing your CME certificate. A CME credit is available during the presentation enduring (on-demand) period and expires after 2 years from the date of the live broadcast.

LEARN MORE ABOUT CUSTOM VIRTUAL EVENTS

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