LABROOTS 2022 MEDIA KIT

Custom Virtual Events

CUSTOM VIRTUAL EVENTS

Labroots is here to help you go VIRTUAL!

OVERVIEW

We get it, new things are scary. But this new thing, going virtual, is actually really neat - let us tell you why. Hosting a virtual event with Labroots is the full package, hey, we’ve been doing this since 2008. Whether you are ready to jump right in, with our persistent virtual event option, or you just want to dip your toes with a half-day symposium, virtual events with Labroots are completely customizable to tailor your needs.

DEMOGRAPHICS



Registered Members

4.1 Million

Average Website Session

7.1 Minutes

Average Webinar Session

33 Minutes

Average Virtual Event Session:

66%

Monthly User Session:

813K

Monthly Page Impressions

7.6 Million

Target your audience with ease!

Use Labroots’ comprehensive Audience Selection Form.

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HOSTING A VIRTUAL EVENT WITH LABROOTS

When we say custom, we mean custom. The list of unique features that you can include in your Labroots virtual event is endless, but let’s start with the basics. Each custom virtual event is hosted on a powerful virtual platform in HTML5 and fully supported on all mobile devices. We work closely with your team to ensure event branding, design, and feel are exactly to your liking. Labroots offers a variety of templates to help get you started designing your company’s virtual experience, but our in-house design team can also take your vision and make it come to life.

It takes a village to go virtual, let Labroots help you make your virtual event an interactive experience. The experience starts with your own microsite and registration page housed on the Labroots website, from here, we walk with you in designing your event space with features such as event lobbies, auditoriums, virtual learning interactive labs, poster halls, and networking lounges, just to name a few. Whether you’re trying to emulate a physical trade show experience, a company event, a national sales or executive meeting, or showcase your products and technologies, explore the feature list below to help visualize your future virtual event.

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CUSTOM VIRTUAL EVENT FEATURES

  • Auditorium
  • Customized rooms (various templates available)
  • Live surveys/polling
  • Networking lounge
  • Virtual laboratories
  • Education/learning center
  • API integrations
  • Courses
  • Live chats
  • Poster hall
  • Exhibit hall
  • Photo booth
  • Photo gallery
  • Leaderboard/Gamification
  • Zoom room chats
  • Continuing Education (CE) credits
  • Welcome videos
  • Multiple languages
  • Virtual streaming support*
  • Job fairs
  • Entitlement
  • Black and white-listing
  • Attendee tracking
  • Customized and automated reporting

*Need onsite support? We can help with onsite virtual streaming into your virtual event.

Turn-key service and support

Real-time ROI tracking for measured success

Cost savings with greater reach

Deeper and more frequent connections

It’s always better to see for yourself, take a walk through the Labroots Custom Virtual Event demo to see first-hand what we can do for you.

INFLUENTIAL COMPANIES GO VIRTUAL WITH LABROOTS

Just like you can’t pick a favorite child, we can’t pick a favorite custom virtual event. Each virtual event that we have done is unique to the varying clients’ needs, so we have compiled a collection of case studies to highlight the different virtual event success stories, including the client’s goal and how Labroots helped to achieve it.

View Case Studies
Interested in sponsoring one of Labroots’ annual virtual events? Click here to learn more.

CUSTOM VIRTUAL EVENT EXAMPLES

Click on a category below to view corresponding virtual event images.

HIDS 2021

THERMO FISHER SCIENTIFIC

With twenty-one hours of content that streamed live from all over the world, TFS HIDS incorporated hybrid event components seamlessly. An experience packed with unique components, TFS HIDS generated the most leads of any Thermo Fisher event.

Learn more about the event

LAB COMPLIANCE

THERMO FISHER SCIENTIFIC

Incorporating Thermo Fisher’s colors, Lab Compliance remained on-brand in every room of the event. With a strong emphasis on networking, the event had a live chat component to encourage attendees to engage with one another.

MICROSATELLITE INSTABILITY (MSI) SERIES

PROMEGA

Promega’s Microsatellite Instability (MSI) Series with Labroots is ongoing, and offers attendees the opportunity to view presentations from past sessions on demand. Packed with instrument demonstrations, testing strategies and more, every session has been a major hit with attendees.


XMAP CONNECT

LUMINEX

With the goal of attendees gaining insights from industry experts, Luminex had multiple webinars and posters. This event was by scientists for scientists, and it offered various resources including; white papers, application notes, technical handbooks, product demo videos, and even product guides.

26th Annual CODIS Conference

Federal Bureau of Investigation

This national conference went virtual to accommodate additional attendees (with a high level of international attendees). With the Code of Conduct prevalent throughout the event environment, privacy was strongly emphasized and maintained.


Every Day Counts Virtual Summit

Department of Transportation

The Every Day Counts Virtual Summit brought together transportation leaders and front-line professionals who are responsible for the development and delivery of highway projects. It encouraged creative thinking, and celebrated a shared vision for new opportunities.


Food Insecurity, Neighborhood Food Environment, and Nutrition Health Disparities: State of the Science

National Institutes of Health

Food Insecurity, Neighborhood Food Environment, and Nutrition Health Disparities: State of the Science taught attendees about new innovative research strategies that will help prevent diet-related health disparities. The event had a live Q&A and scheduled chats in the networking lounge. With a poster competition that encouraged submissions, this event was deemed successful from everyone’s standards.

USDA’s 97th Annual Agricultural Outlook Forum

United States Department of Agriculture

As the USDA’s oldest and largest annual gathering, the forum was centered around helping the agricultural sector overcome challenges and build resilience during the COVID-19 pandemic. Featuring a panel, thirty breakout sessions, and more, this was a very engaging event, packed with information/content.


Pittcon Conference & Expo

Pittcon

The team at Pittcon was interested in providing an innovative experience that delivered a high-level of value to registrants. With a vast amount of content that needed to be strategically placed, Labroots created an extensive site map, an attendee matchmaking component, and more.

Diagnostics Virtual Summit

Cytiva

Cytiva’s Diagnostics Virtual Summit provided attendees the opportunity to learn about recently launched products, solutions, and services through a webinar program and panel discussion. Cytiva was even able to incorporate a live chat component with their product experts.

Center for Clinical and Translational Science Spring Research Day 2021

University of Kentucky

The University of Kentucky’s Spring Research Day was a multidisciplinary event focused on celebrating research efforts, sharing findings, enhancing collaborations, and mentoring upcoming generations.


Working in tandem: 1st Annual TMT Symposium

Thermo Fisher Scientific

This three-day event offered Thermo Fisher’s attendees a sleek and modern design with a roundtable discussion, resource hub, and live chat around the topic of Tandem Mass Tags (TMT).

Dev Days

Optum

Optum Dev Days offers a broad view of technologies that are strategically transforming the world of healthcare. Dev Days was equipped with an area to discuss posters in real time, a large exhibitor hall, and and various workshops.

Building Innovation Leaders Virtual Summit

Optum

Optum’s Building Innovation Leaders virtual summit was truly customer-focused. With a mission to become a more customer-driven organization, the summit provided networking with product colleagues, and created overall awareness of the product offerings.

NASM 2021

Stryker

This event from January 8-29 provided attendees the opportunity to see Stryker’s product range. With product fair booths available 24/7, and scheduled live chats, those who attended were exposed to a large range of products.

PROCESS

From purchase to event launch, what to expect:

  • Assigned production lead team member
  • Weekly scheduled meetings
  • Assigned design lead team member
  • Complete a microsite checklist to launch event registration page
  • Assigned marketing lead team member (if applicable)
  • Coordinate marketing schedule (if applicable)
  • Choose from virtual event templates or communicate customization
  • Schedule speaker recordings
  • Final event walk-thru
  • Launch your virtual event!
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Production Team

A project manager and team are specifically assigned to make your vision into a reality on the Labroots platform. We will build your event’s microsite, venue, rooms, and more - providing real-time reporting access so you can stay on top of your event and its metrics. With Labroots’ production team at your side, the creation and support for your event will be well taken care of.

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Creative Team

Whether it’s designing your microsite registration page, custom booth, or interactive virtual lab – we understand the nuances of online engagement and the ROI challenges that face us all. With an average 10+ years of expertise in virtual event design our experienced, multi-faceted, creative team can help achieve the perfect look for your virtual event.

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Marketing Team

Turnkey marketing solutions are guaranteed to ensure event registration and attendance from the right, targeted audience, no matter the scientific field. By becoming part of the world’s largest scientific conference series, your company will be introduced to new customers and generate high-quality leads. Coordinating and collaborating with Labroots every step of the way your event, its marketing, and all other components will be seamless.

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Additionally, you will get:

1. An Audience Selection Form that finds the perfect Labroots email database to promote your custom virtual event and ensure content is marketed to the right audience.

2. A Custom Virtual Event Email Form to take advantage of Labroots expansive email list. Supply your own content, or a member of Labroots will help you create it.

3. A Custom Virtual Event Social Media Form to choose from 16 of Labroots category-based social media pages, targeting a more niche demographic for increased custom virtual event attendance and engagement.

LABROOTS CUSTOM VIRTUAL EVENT PACKAGES

We understand it’s not one size fits all, so we’ve designed three different packages to help you narrow down your event needs. Labroots custom virtual event packages vary based on the amount of content that your company has to share and whether you’d like to share everything during a 1-2 event, or ongoing.


Let’s start with the crowd favorite - Labroots Persistent Virtual Event. A Persistent Virtual Event with Labroots allows companies to showcase products and research on an ongoing basis. Whether it’s additional webinars or a mini-event launch, content can be added throughout the year, with each addition marketed to target audiences for optimal event attendance.

Persistent Virtual Events include:

  • One Main Event Launch

    The main event launch sets the tone for the event as a whole. It includes scheduled meetings with an assigned project manager, helping to ensure the event reflects your company’s brand message and highlights your product and/or service adequately.

  • Main Event Launch Support
    • One Project Manager
    • One Lead Designer
    • One Lead Marketing Expert
  • Main Event Launch Design

    Choose from a variety of event templates or ask the Labroots design team to create an event space based on an image or physical office space. Designs for your main event are branded specifically to your event and include, if applicable, the necessary banners in varying dimensions for all event promotions.

  • Main Event Launch Marketing
    • Email Blasts x 3 (20,000 cap)
    • Social Media x 6 (Facebook & Twitter), 1 x (LinkedIn)
    • Banner Ad x 1 month
    • Newsletter Posting & Banner Ad (2 WAVE + 2 Trending Newsletters)
  • Post-Main Event Webinar Series*
    • Individual microsite
    • Custom webinar banners with Main Event branding+
  • Post-Main Event Webinar Marketing
    • Email Blasts x 3 (20,000 cap)
    • Social Media x 3 (Facebook & Twitter), 1 x (LinkedIn)

*Post-Main Event webinars are purchased at varying costs depending on the number of webinars desired.

+Post-main event webinar banners are provided at an additional cost.


One (or two) day that has it all - Labroots Scheduled Virtual Event. A Labroots Scheduled Virtual Event with Labroots runs much like a physical event, with a specific date(s) and time(s). Scheduled Virtual Events typically run for 1-2 days, can be archived in your content library, and are available on-demand for 12 months.

Scheduled Virtual Events Include:

  • One Event Launch (up to 24 hours)

    The event launch includes scheduled meetings with an assigned project manager, helping to ensure the event reflects your company’s brand message and highlights your product and/or service adequately.

  • Event Launch Design

    Choose from a variety of event templates or ask the Labroots design team to create an event space based on an image or physical office space. Designs for your event are branded specifically to your event and include, if applicable, the necessary banners in varying dimensions for all event promotions.

  • Event Launch Support
    • One Project Manager
    • One Lead Designer
    • One Lead Marketing Expert
  • Event Launch Marketing
    • Email Blasts x 5 (20,000 cap)
    • Social Media x 5 (Facebook & Twitter), 1 x (LinkedIn)
    • Banner Ad x 1 month
    • Press Release
    • Newsletter Posting & Banner Ad (2 WAVE + 2 Trending Newsletters)

More than just a couple of webinars, but not quite a full event - Labroots Half-Day Symposium. A Labroots Half-Day Symposium provides a much smaller targeted virtual event that only runs over the course of the morning, afternoon, or evening. The Half-Day Symposium has all the perks of a Scheduled Virtual Event, including a full-event build-out, just with less overall content.

Half-Day Symposiums include:

  • One Event Launch (up to 4 hours)

    The event launch includes scheduled meetings with an assigned project manager, helping to ensure the event reflects your company’s brand message and highlights your product and/or service adequately.

  • Event Launch Support
    • One Project Manager
    • One Lead Designer
    • One Lead Marketing Expert
  • Event Launch Design

    Choose from a variety of event templates or ask the Labroots design team to create an event space based on an image or physical office space. Designs for your event are branded specifically to your event and include, if applicable, the necessary banners in varying dimensions for all event promotions.

  • Event Launch Marketing
    • Email Blasts x 4 (20,000 cap)
    • Social Media x 4 (Facebook & Twitter), 1 x (LinkedIn)
    • Banner Ad x 1 month
    • Press Release
    • Newsletter Posting & Banner Ad (2 WAVE + 2 Trending Newsletters)

MINI CUSTOM VIRTUAL EVENTS

If you’re looking for just a taste of the virtual event experience, consider some of Labroots’ basics event options.



WEBINAR EVENT


  • The Webinar Event Package Includes
    • One Webinar
    • 60-90 Minute Event
    • On-demand for 24 months
    • Virtual Event Venue
    • Microsite/Registration Page
    • Resource Center or Media Wall
    • Auditorium
  • Marketing
    • Email Blasts x 3 (20,000 cap/email)
    • Social Media x 3 (Facebook & Twitter), 1 x (LinkedIn)
    • Banner Ads
    • Automatic reminder emails to webinar registrants

WEBINAR EVENT PLUS


  • The Webinar Event Plus Package Includes
    • One Webinar
    • Two Hour Event
    • On-demand for 24 months
    • Virtual Event Venue
    • Microsite/Registration Page
    • Lobby/Entry Point
    • Virtual Booth
    • Auditorium
  • Marketing
    • Email Blasts x 3 (20,000 cap/email)
    • Social Media x 3 (Facebook & Twitter), 1 x (LinkedIn)
    • Banner Ads
    • Automatic reminder emails to webinar registrants

VIRTUAL LAB EVENT


  • The Virtual Lab Event Package Includes
    • One Webinar
    • Two Hour Event
    • On-demand for 24 months
    • Virtual Event Venue
    • Microsite/Registration Page
    • Virtual Lab
  • Marketing
    • Email Blasts x 3 (20,000 cap/email)
    • Social Media x 3 (Facebook & Twitter), 1 x (LinkedIn)
    • Banner Ads
    • Automatic reminder emails to webinar registrants

CONTINUING EDUCATION CREDITS

By participating in our virtual events and webinars, you can earn Continuing Education credits. Each event offers different educational credits based on the content of the event and the eligibility of the presentation. Please see below for the types of CE’s offered.



Professional Acknowledgment for Continuing Education (P.A.C.E.)


All laboratory professionals who are licensed or certified need continuing education (CE). Some employers also require CE in addition to or in place of those requirements. This includes all Medical Laboratory Scientists, formerly Clinical Laboratory Scientists or Medical Technologists (known as MLSs, CLSs, or MTs); all Medical Laboratory Technicians, formerly Clinical Laboratory Technicians (known as MLTs or CLTs); and some Phlebotomy Technicians or PBTs. Typically, they need 12 contact hours per year to meet most requirements. Labroots is an approved provider of P.A.C.E. CE credits through the ASCLS. P.A.C.E. CE credits are acceptable in all states and countries except for Florida, USA. We are an approved provider of Florida CE’s through the State of Florida CE Broker. P.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after 2 years from the date of the live broadcast.

Continuing Education Unit (CEU)


Continuing Education Units (CEUs) earned through NSGC-approved educational opportunities will be accepted by the American Board of Genetic Counseling for purposes of Genetic Counselor recertification. Labroots works with the NSGC to provide Category 1 CEUs. The NSGC grants a CEU for all educational programs with content targeted specifically to genetic counselors (10 hours of presentation are equivalent to 1 Category 1 CEU). Following the CEU approved presentation, an attendee will be required to take a quiz of the presentation and pass it (pass no-fail), as well as fill out an evaluation and submit a $25 fee, to receive their CEU certificate. These certificates are processed and provided by the NSGC. A CEU credit is available during the presentation enduring (on-demand) period and expires after 2 years from the date of the live broadcast.

American Association of Veterinary State Boards Registry of Approved Continuing Education (RACE)


Veterinarians must certify that they have completed a certain number of hours of approved continuing education to renew their license to practice veterinary medicine. Typically, they need 36 hours per year to meet requirements. Labroots is a provider of R.A.C.E. through the American Association of Veterinary State Boards (AAVSB). Following the CE-approved presentation, an attendee will be required to fill out an evaluation of the presentation to receive their CE certificate. These certificates are processed and provided by Labroots. R.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after 2 years from the date of the live broadcast.

Continuing Medical Education (CME)


This credit refers to a specific form of continuing education that helps those in the medical field maintain competence and learn about new and developing areas of their field. Content for these programs is developed, reviewed, and delivered by faculty who should be experts in their individual clinical areas. Medical professionals are required to obtain CME’s to maintain their licenses. Labroots works with CME Accreditors to provide CME’s. The webinar (and its speakers) must be planned and implemented in accordance with the accreditation requirements and policies of the Institute for Medical Quality/California Medical Association (IMQ/CMA). The CME Accreditors grant a CME for all educational programs with content targeted specifically to the medical field. For those presentations approved for CME’s, click on the link provided and you will be directed to complete a short quiz before claiming your continuing education credits. After passing the quiz, you will be directed to email the accredited provider for processing your CME certificate. A CME credit is available during the presentation enduring (on-demand) period and expires after 2 years from the date of the live broadcast.

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