Digital Advertising
Overview
The digital world changes every day - with new digital media marketing avenues in a constant state of flux, Labroots works diligently to stay ahead of the curve. As a premier social networking site focused on science and education, Labroots provides next-generation digital marketing opportunities that allow you to craft your message and target a specific audience for your content.
Facts & Figures
Users
4.7 Million
Average Website Sessions
1 Minute 45 Seconds
Average Webinar Sessions
26 Minutes
Average Virtual Event Sessions
3.93 Hours
Monthly User Sessions
577K
Annual Page Views
13.9 Million
Social Media Followers
2.5 Million+
Opted-In Newsletter Subscribers
809 K+
User Location
North America: 54%
Asia: 20%
Europe: 16%
South/Central America: 5%
Oceania: 3%
Africa: 2%
User Institution Type
Academia (University/College): 31%
Hospital/Medical Center: 26%
Commercial/Industry
(Biotech/Pharma/Life Science Company): 19%
Private (CRO, CMO, Research Institute): 15%
Government: 7%
Other: 2%
Content Categories Trending Articles / Webinars / Virtual Events
Health & Medicine 10,483 / 4,882 / 366
Cell & Molecular Biology: 4,519 / 875 / 94
Technology: 4,139 / 395 / 63
Genetics & Genomics: 3,230 / 614 / 77
Microbiology 3,249 / 569 / 55
Neuroscience: 3,559 / 397 / 42
Plants & Animals: 3,646 / 141 / 16
Earth & The Environment: 3,681 / 68 / 14
Cancer: 2,666 / 629 / 85
Clinical & Molecular DX: 2,678 / 663 / 109
Immunology: 2,448 / 744 / 86
Chemistry & Physics: 3,015 / 142 / 36
Drug Discovery & Development: 2,329 / 507 / 78
Space & Astronomy: 2,447 / 10 / 0
Cardiology: 1,736 / 126 / 30
Cannabis Sciences: 1,140 / 179 / 23
Target your audience with ease!
Use Labroots’ comprehensive Audience Selection Form.
Company Product Listings
One of customers’ favorite digital advertising products of 2023, the Labroots company product listings are a way to highlight your catalog of products to a new, targeted audience.
With purchase of company product listings*, you will get a dedicated company page and, along with your product listings, the company page will be SEO optimized to improve searchability across the web. Additionally, your product listings will be marketed via our Labroots newsletters and on our social media pages.
*Company pages include all Labroots purchased products such as webinars, virtual events, eBooks, sponsored content, and now product listings.
Third-Party Emails
430,000+
Emails / Day
3.01 Million
Emails / Week
12.04 Million
Emails / Month
20-23%
Average Open Rate
Let us bring the party to you. A fan favorite, you can use Labroots' opt-in email list to generate interest in your product or service. With a detailed report featuring open rates, click rates, and specific clicks by URL, our emails are a great way to receive immediate leads and measurable feedback.
Use our comprehensive Audience Selection form to target your audience based on geographic segment, work sector, specialty, job function, and our extensive keyword database. For the email content, you can either provide a ready-made HTML or .txt file with the HTML code, or content and an image, and we can custom build your email. Within 1-3 days, a member of Labroots’ marketing team will send you a test email for approval. Once approved, your email will be scheduled for deployment on the chosen date.
One Labroots Third-Party Email includes:
- One Third-Party Email distributed to purchased bucket size
- Detailed Analytic Report including open rates, click rates, and specific clicks by URL
Check out our guide on how to make the most of your third-party emails with Labroots.
Target your
ideal
audience.
Banner & Text Advertising
Labroots has over 13.9 million annual views* - harness them!
Banner ads deliver cost-effective and highly visible coverage for all your products and services. The Labroots website is the perfect place to be seen and get conversions.
Our leaderboard and super Leaderboard banner ads appear throughout all our pages. They are highlighted on the top portion of our website, increasing visibility and potentializing conversions. Our square ads, the MPUs, are also very effective, as they appear throughout the website as users browse through our virtual events, webinars, news, blogs, store, and more. Now, we also offer three new banner formats on the Labroots website: the billboard, which shows up on the homepage below the mega menu; the anchor, which remains at the bottom of the website as users explore multiple pages across the site; and finally, the half page banner, which appears on the side bar of the homepage, virtual events, webinars, and trending news pages.
Any of these eye-catching banners can be delivered as a still image (.jpg) or animated gif, go crazy with creativity!
One Labroots Banner Advertisement includes:
- Geography - reach users in specific countries, regions, or states
- Date/time
- Number of impressions
- Six different sizes to choose from:
- Billboard - 970 x 250 pixels, 320 x 50 pixels mobile
- Anchor - 960 x 45 pixels, 320 x 50 pixels mobile
- Half Page – 300 x 600 pixels
- Super Leaderboard - 970 x 90 pixels
- Leaderboard - 728 x 90 pixels
- MPU - 300 x 250 pixels
- Reporting*
*These include data from the Labroots ecosystem where the banner ad was displayed.
Banner & Text Ads
Banner ads deliver cost-effective and highly visible coverage for all types of products and services. With a wide range of digital advertising options, clients can rest assured that the size and diversity of our advertising network provide optimum marketing opportunities. Banners can be seen throughout our website and are a great way to promote to a broad, engaged audience. Whether still image or animated GIF, we offer different banner sizes to accommodate your marketing needs.
Banner Size Options
- Billboard: 970 x 250 pixels, 320 x 50 pixels mobile
- Leaderboard: 728 x 90 pixels
- Super Leaderboard: 970 x 90 pixels
- Mobile Ad: 320 x 50 pixels
- MPU: 300 x 250 pixels
- Half-Page: 300 x 600 pixels
- Anchor Overlay 960 x 45 pixels, 320 x 50 pixels mobile
Banner Format Options
- Image: A basic image creation. Requires a GIF, JPG, or PNG file. 72 DPI. Please make sure the file size is less than 1000000 bytes.
- Third party: You can use a custom HTML and JavaScript snippet from a third-party ad server if you wish to but only if it is to run for “run of site.” Certain parameters within third-party tags prevent us from guaranteeing a certain number of impressions.
- HTML5: A creative built from HTML and supporting assets. An animated HTML5 creative requires GIF, JPG or PNG files. Animations should rotate no more than eight times, 20 sec animation.
What We Need From You*
- Your creative files in the correct format and size of your banner order
- The click-through URL your banner ad should point to
- The duration your banner should run (start date - end date) along with number of purchased impressions
*Need help creating your banner? Utilize the Labroots creative team for a custom banner.
- Font: 14px; Open Sans or Helvetica; 600 Weight (Medium)
- Colors: Title #b6bd00 (Green); Description #666666 (Gray)
- Characters: 55-60 Total (Title + Description + Spaces)
Newsletters
17.5%
Average Open Rates*
10%
Average CTR Newsletter
178,462
Webinars & Virtual Event Newsletter Subscribers
176,072
General Trending Newsletter Subscribers
Be the exclusive sponsor of a Labroots Trending Newsletter! Labroots offers subscribers more than a dozen content-specific newsletters covering everything from Cardiology to Cannabis Sciences, Space & Astronomy to Clinical & Molecular Dx, and more! Category-specific trending newsletters feature the latest news and research within a specific category, while the General Trending Newsletter delivers the top science news and information across all categories. In addition to science news, the Webinars & Virtual Events Newsletter keeps our audience aware of upcoming webinars and virtual events, as well as those recently available for on-demand viewing.
Promoting an event or webinar? Labroots Webinars & Virtual Events Newsletter (WAVE) reaches more than 170,000 recipients - and promotes all our anticipated virtual learning opportunities.
By sponsoring any of our Labroots Newsletters, your banner ad will show up on the top portion of the email and can be delivered as a still image or animated gif with an embedded URL provided by you. Whether it’s a product, event, or company you’re promoting, by selecting your desired newsletter category, promoting in the Labroots General Newsletter, or in the Labroots WAVE Newsletter, you’ll be reaching thousands of people within your target audience.
4.2%
Average CTR
General Trending Newsletter
0.40 to 4.30%
Average CTR
Category Specific Newsletter
* Open rate metrics reflect information prior to the release of iOS 15. Given the iOS 15 changes, this number is not an accurate indicator for future email open rates. Read more about it here.
LABROOTS FEATURED SOCIAL MEDIA PAGES *
eBooks
Whether we write it or you do, eBooks are a unique way to share your new product offerings, laboratory techniques, and more with a targeted Labroots audience of your choosing – in great detail.
You will be asked to fill out our eBook Preference Form, gathering all of the necessary information needed to create a successful eBook on the Labroots site. Within 3 business days a member of the Labroots team will confirm receipt of your form and begin coordinating the design and production of your eBook. A highly collaborative project, once the final product is approved, the eBook will be launched on our website and available for download.
You provide the content (any desired copy and imagery) on our eBook Preferences Form, we turn it into something comprehensive and cohesive that will live on the Labroots site. It’s that simple!
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Materials are provided by you. The eBook is shared on Labroots Trending News and pinned to the top. The eBook will include detailed company information shown as the “author.”
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Lead gather through custom required fields to access the downloadable eBook (name, email address, etc.)
- One Facebook Ad on Labroots Main Page
- Three Facebook Organic Posts
- Three X Organic Posts
- One LinkedIn Organic Post on Labroots Main Page
- Email Blasts x 2 (20,000 cap)
- Newsletter Postings (Three Category Newsletters + One Trending Newsletter)
Let Labroots create your eBook’s content for you. After filling out the eBook Preference Form and gathering all of the necessary information needed to create a successful eBook, the Labroots team will begin writing the content. Periodic meetings will be set up to ensure the brand messaging is aligned with your vision, and content is approved as it is written.
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The content is written by the Labroots team. The eBook is shared on Labroots Trending News and pinned to the top. The eBook will include detailed company information linked in the authorship attribution.
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Lead gather through custom required fields to access the downloadable eBook (name, email address, etc.)
- One Facebook Ad on Labroots Main Page
- Three Facebook Organic Posts
- Three X Organic Posts
- One LinkedIn Organic Post on Labroots Main Page
- Email Blasts x 2 (20,000 cap)
- Newsletter Postings (Three Category Newsletters + One Trending Newsletter)
Sponsored Content
1222
Views
3
Likes
13
Shares
Labroots sponsored content articles have taken off in a big way. Tap into the Labroots user database by sharing an article, written by you, in the Trending News section of the website. With sponsored content your branded content can tell your story to a new audience in a place they already like to visit. Sponsored content articles are a strategic way to increase your company and/or product exposure.
You will be asked to fill out our Sponsored Content Form, gathering all the necessary information to create a successful Labroots Trending News article. Within 1-3 days, a member of the Labroots marketing team will send you the article link for approval. Once approved, your article will be scheduled for deployment on the decided date and shared in the relevant newsletters and on the corresponding Labroots social media pages.
One Labroots Sponsored Content post includes:
- One article (provided by you) shared on Labroots Trending News, with detailed company information shown as the “author”, and up to eight in-article links
- Distribution in General and three category-specific email newsletters
- Distribution on Labroots and three category-specific social media pages
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Sponsored Content Article Elements
Check out our guide on how to optimize your Sponsored Content at Labroots.
Gated Sponsored Content
Sponsored content that can generate leads? Why not! Generating leads with sponsored content has never been easier with our new gated content feature. By ‘gating’ your sponsored content with a lead form, you can take advantage of Labroots’ extensive audience and gain valuable insight into new potential clients.
You will be asked to fill out our Sponsored Content Form, gathering the necessary information needed to create a successful Labroots Trending News article. Additionally, you can provide up to three custom questions to the gated form field. Within 1-3 days, a member of Labroots’ marketing team will send you the article link for approval. Once approved, your article will be scheduled for deployment on the decided date and then shared in the relevant newsletters and corresponding Labroots social media pages. After the article goes live you will receive three detailed leads reports at 2-, 4-, and 6-weeks.
One Labroots Gated Sponsored Content post includes:
- Gated content (provided by you) housed on the Labroots site and shared on Labroots Trending News, with detailed company information shown as the “sponsor”, and up to eight in-article links
- Content examples include: articles, infographics, application notes, white papers, or eBooks
- Name, email address, phone number, and dates accessed reader information (physical address available upon client request)
- Up to 3 personalized questions
- Distribution in three General and three category-specific email newsletters three times over six weeks
- Distribution on Labroots and three category-specific social media pages three times over six weeks
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
- 3 Gated reports including name, email address, phone number, dates accessed, and custom question responses (reports offered at 2, 4, and 6 weeks)
Check out our guide on how to optimize your Gated Sponsored Content Article to increase engagement and gain quality leads.
Rich Content Campaign
Kick back, relax, and let Labroots create the content for you. A unique opportunity for any company interested in developing customized content written by an industry professional. Utilize Labroots' database of users by sharing an article or infographic, written and designed by the Labroots team, in the Trending News section of the website. Crafted to resonate with your target audience, this content will promote your company as an industry leader and garner new leads.
You will be asked to fill out our Rich Media Content Form, gathering all necessary information to create a successful Labroots Trending News article or infographic. The Labroots team will then set up periodic meetings to ensure the brand messaging is appropriate and for content review until project completion. Once approved, your article or infographic will be scheduled for deployment on the decided date and then shared in the relevant newsletters and corresponding Labroots social media pages.
One Labroots Rich Media Content campaign includes:
- 1,500-word article and/or an infographic written by one of our specialist science writers
- PDF of the article and a full-bleed print version
- Assistance in storyboarding and creating an informative video
- 468x60 banner ad in 3 trending newsletters
- Distribution in General and three category-specific email newsletters
- Five Social Media posts
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Digital Advertising Trial Packages
Labroots Digital Trial Packages are an ideal way to sample our diverse range of digital products or digital products and webinars. The adjustable Digital Trial Packages allow you to explore which Labroots products provide the best ROI for your company, content, and campaign.
- 1 Webinar
- 1 Banner Ad for 1 Month
- 5 Newsletter Sponsorships
- 1 Email Blast to 10K Recipients
- 5 Social Media Posts
- 3 Sponsored Articles
Target your ideal audience.
Request Info
Rate Card
Social Media
5,734*
Average Reach
10,496*
Average Impressions
83*
Average Link Clicks
Social media can feel like the Wild West of digital marketing, but this isn’t our first rodeo. When you team up with Labroots for a social media post, you can reach your ideal audience in a unique and engaging way. Labroots has more than 2.5 million followers across our varied social media pages, with more than a dozen topic-specific accounts/pages, allowing advertisers to craft tweets and posts that resonate with their desired audience. Labroots followers are extremely engaged, with an average monthly post reach of over 132,415, receiving more than 10,000 engagements across all accounts.
You will be asked to fill out our Social Media Preference Form, gathering all the necessary information needed to create a successful Labroots social media post. Within 1-3 days, a member of Labroots marketing team will send you social post proofs for approval. Once approved, your post will be scheduled for deployment on the decided date.
One Labroots Social Media post includes:
LinkedIn Organic Post
LinkedIn Organic Post
* Teaming up with Labroots for a social post is a great way to promote your company, product, or service. Check out our guide on how to make the most of your social post/campaign with Labroots.