Digital Advertising
Table of Contents
Facts & Figures
Users
5 Million
Average Website Sessions
16 Minutes
25 Seconds
Average Webinar Sessions
31 Minutes
Average Virtual Event Sessions
3.55 Hours
Average Custom Virtual Event Sessions
3.02Hours
Average Hybrid Virtual Event Sessions
2.83 Hours
User Sessions
221K Monthly
2.65 Million Annually
Page Views
1.66 Million Monthly
20 Million Annually
Social Media Followers
2.53 Million+
Opted-In Newsletter Subscribers
697K+*
* We have recently optimized our database by archiving users who haven’t engaged with our campaigns in the past 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.

User Location
North America: 51%
Asia: 20%
Europe: 19%
South/Central America: 4%
Oceania: 5%
Africa: 1%

User Institution Type
Academia: (University/College) 31% (1.7M)
Hospital/Medical Center: 24% (1.35M)
Commercial/Industry:
(Biotech/Pharma/Life Science Company): 22% (1.2M)
Private: (CRO, CMO, Research Institute)15% (850K)
Government: 6% (330K)
Other: 2% (120K)

Job Titles
- Clinical Laboratory Scientist/Medical Laboratory Technician/Clinician 7% (381K registrants)
- Consultant
2% (108K registrants) - Core Facility Manager
3% (156K registrants) - Education Specialist 10% (541K registrants)
- Engineer 4% (212K registrants)
- Executive Management 4% (217K registrants)
- Lab Management 12% (623K registrants)
- Nurse 2% (109K registrants)
- Physician/Doctor/Medical Expert 9% (488K registrants)
- Principal Investigator/Post Doc 4% (229K registrants)
- Purchasing/Procurement 2% (99K registrants)
- Research Scientist/Researcher/Scientist 24% (1.3M registrants)
- Student 12% (685K registrants)
- Other 7% (384K registrants)







Content Categories Trending Articles / Webinars / Virtual Events / Users
Health & Medicine: 12,689 / 5,932 / 440 / 852,139
Cell & Molecular Biology: 5,476 / 1,086 / 120 / 475,432
Technology: 5,249 / 530 / 80 / 450,139
Genetics & Genomics: 3,782 / 695 / 72 / 295,185
Microbiology: 3,766 / 695 / 72 / 295,185
Neuroscience: 4,451 / 516 / 49 / 313,447
Plants & Animals: 4,196 / 177 / 18 / 343,134
Earth & The Environment: 4,664 / 86 / 18 / 231,304
Cancer: 3,139 / 847 / 99 / 548,219
Clinical & Molecular DX: 3,440 / 843 / 131 / 357,142
Immunology: 3,004 / 933 / 99 / 264,537
Chemistry & Physics: 3,955 / 177 / 49 / 432,404
Drug Discovery & Development: 3,139 / 685 / 100 / 352,301
Space & Astronomy: 2,906 / 11 / 1 / 151,398 / 180,353
Cardiology: 2,179 / 167 / 36 / 283,459
Cannabis Sciences: 1,570 / 213 / 26 / 195,556
Target your audience with ease!
Use Labroots’ comprehensive Audience Selection Form.
Scientific Product Listings
Discover why Labroots’ product listings have become a favorite among digital advertisers since their introduction.
Get your products found online by prospective buyers and clients in the scientific industry. You’ll get the opportunity to highlight your catalog to a new, targeted audience with our comprehensive SEO-optimized scientific product database. With purchase of company product listings*, you will get a dedicated company page and, along with your product listings, the company page will be SEO optimized to improve searchability across the web. Additionally, your product listings will be marketed via our Labroots newsletters and on our social media pages.
*Company pages include all Labroots purchased products such as webinars, virtual events, eBooks, sponsored content, and now product listings.
How it works:
- Once purchased, a member of the Labroots marketing team will reach out to you with a list of instructions highlighting what is needed to get your products up on the website.
- Once the materials are coordinated, the Labroots team will work to get everything up in the database and run the product listings by you for your approval.
- Once approved, the products are pushed live, and we begin to coordinate the monthly social media posts. (Your newsletter inclusion is automatic).
Included in scientific product listings:
- Option of gated button, gated supporting documents, or both
- Real-time lead emails
- Product listing reports (monthly)
- Social media posts (monthly)
- Product listing highlights in newsletters (category dependent)
- NEW Inclusion in our Company Products newsletter sent to an interested and opted-in subscriber base
Third-Party Emails
Leverage Labroots’ highly engaged opt-in email list to promote your product or service directly to a targeted scientific audience.
Our email campaigns deliver immediate visibility and include detailed performance analytics—open rates, click-through rates, and URL-level engagement—providing you with valuable leads and measurable ROI.
345,000+*
Emails / Day
2.41 Million*
Emails / Week
9.66 Million*
Emails / Month
20.9-25.1%
Average Open Rate
- Use our comprehensive Audience Selection form to target your audience based on geographic segment, work sector, specialty, job function, and our extensive keyword database.
- For the email content, you can either provide a ready-made HTML or .txt file with the HTML code, or content and an image, and we can custom build your email.
- A member of Labroots’ marketing team will create and share a test email with you for approval.
- Once approved, your email will be scheduled for deployment on the chosen date.
- One Third-Party Email distributed to purchased bucket size
- Detailed Analytic Report including open rates, click rates, and specific clicks by URL
* We have recently optimized our database by archiving users who haven't engaged with our campaigns in the last 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.
Target your
ideal
audience.
Banner & Text Advertising
Labroots has over 14.1 million annual views* - harness them!
Banner ads on Labroots offer a cost-effective, high-impact way to showcase your products and services. With premium placement across our website, your brand will be seen by a highly engaged, targeted scientific audience driving both visibility and conversions.
Labroots provides a wide array of digital advertising options designed to fit your unique marketing goals. Our extensive ad network ensures maximum exposure across a diverse range of scientific disciplines. From static images to animated GIFs, we offer multiple banner sizes and formats to match your creative vision and campaign strategy.
- Select from a variety of sizes to fit various placements and needs, ensuring optimal visibility for your campaign.
- Choose the start date and duration for your banner ad to maximize its impact.
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*Need help creating your banner? Utilize the Labroots creative team for a custom banner.
- Once live, a member of the Labroots’ marketing team will send you a screenshot of your banner ad.
- Geography - reach users in specific countries, regions, or states
- Date/time
- Number of impressions
- Reporting*
- *These include data from the Labroots ecosystem where the banner ad was displayed.









- Billboard: 970 x 250 pixels
- Leaderboard: 728 x 90 pixels
- Super Leaderboard: 970 x 90 pixels
- Mobile Ad: 320 x 50 pixels
- MPU: 300 x 250 pixels
- Half-Page: 300 x 600 pixels
- Anchor Overlay 960 x 45 pixels, 320 x 50 pixels mobile
- Pop Up: 1200 x 600 pixels
Text Ad Specifications
- Font: 14px; Open Sans or Helvetica; 600 Weight (Medium)
- Colors: Title #b6bd00 (Green); Description #666666 (Gray)
- Characters: 55-60 Total (Title + Description + Spaces)
Newsletter Advertising
17.8%
Average Open Rates*
10.7%
Average CTR Newsletter
140,762
Webinars & Virtual Event Newsletter Subscribers
137,632
General Trending Newsletter Subscribers
Be the exclusive sponsor of a Labroots Trending Newsletter! Labroots offers subscribers more than a dozen content-specific newsletters covering everything from Genetics and Genomics to Drug Discovery & Development, Cannabis Sciences to Clinical & Molecular Dx, and more! Category-specific trending newsletters feature the latest news and research within a specific category, while the General Trending Newsletter delivers the top science news and information across all categories. In addition to science news, the Webinars & Virtual Events Newsletter keeps our audience aware of upcoming webinars and virtual events, as well as those recently available for on-demand viewing.
Promoting an event or webinar? Labroots Webinars & Virtual Events Newsletter (WAVE) reaches more than 140,000 recipients - and promotes all our anticipated virtual learning opportunities.
- Maximize your impact by sponsoring Labroots Newsletters. Your banner ad—whether a static image or animated GIF with an embedded URL—will be featured at the top of each email. For even greater visibility, enhance your presence with an Advertorial Ad, which allows you to promote a customized graphic, title, and description alongside trending news articles for highly targeted reach.
- Whether it’s a product, event, or company you’re promoting, by selecting your desired newsletter category, promoting in the Labroots General Newsletter, or in the Labroots WAVE Newsletter, you’ll be reaching thousands of people within your target audience.
0.56%
Average CTR - General Trending Newsletter
0.67%
Average CTR - Category Specific Newsletter
3.5% - 4%**
Average CTR- General and Category Specific Newsletters
* We have recently optimized our database by archiving users who haven’t engaged with our campaigns in the past 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.
** Please note that this is a newly introduced product, and this section will be updated as further testing and data analysis are conducted.
Labroots Featured Social Media Pages *
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Science Rocks | |||
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Earth & The Environment | |||
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Space & Astronomy | |||
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Microbiology | |||
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Cardiology | |||
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Cancer Research & Oncology | |||
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Genetics & Genomics | |||
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Technology | |||
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Neuroscience | |||
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Cell & Molecular Biology | |||
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Immunology | |||
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Plants & Animals | |||
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Clinical & Molecular Diagnostics | |||
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Health & Medicine | |||
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Chemistry & Physics | |||
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Drug Discovery & Development | |||
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Cannabis Sciences | |||
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eBooks
Whether we write it, or you do, eBooks are a unique way to share your long-form downloadable content to a targeted Labroots audience of your choosing.

- Fill out our eBook Preference Form with the information needed to create a successful eBook on the Labroots site.
- Within 3 business days a member of the Labroots team will confirm receipt of your form, schedule a kick-off call, and begin coordinating the design and production of your eBook.
- A highly collaborative project, once the final product is approved, the eBook will be launched on our website and available for download.
You provide the content (any desired copy and imagery) on our eBook Preferences Form, we turn it into something comprehensive and cohesive that will live on the Labroots site. It’s that simple!

Let Labroots create your eBook’s content for you. After filling out the eBook Preference Form and gathering all of the necessary information needed to create a successful eBook, the Labroots team will begin writing the content. Periodic meetings will be set up to ensure the brand messaging is aligned with your vision, and content is approved as it is written.

Sponsored Content
712
Views
4
Likes
13
Shares
Labroots sponsored content articles have gained significant traction with our clients. Tap into the Labroots user database by sharing an article, written by you, in the Trending News section of the website. Sponsored content allows your branded message to engage with a new audience in a familiar and trusted environment. These articles offer a strategic opportunity to enhance the visibility of your company and products.
- Fill out our Sponsored Content Form to gather the necessary information for a successful Labroots Trending News article.
- Within 1-3 days, a member of the Labroots marketing team will send you the article link for approval.
- Once approved, your article will be scheduled for deployment on the decided date and shared in the relevant newsletters and on the corresponding Labroots social media pages.
- One article (provided by you) shared on Labroots Trending News, with detailed company information shown as the “author”, and up to eight in-article links
- Distribution in our general and three category-specific email newsletters
- Distribution on Labroots and three category-specific social media pages
- Article and/or infographic housed on Labroots
- One detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Sponsored Content Article Elements

Gated Sponsored Content
Generating leads through sponsored content is now more effective than ever with Labroots gated sponsored content. By placing a lead form in front of your content, you can leverage Labroots’ extensive audience to gain valuable insights into potential clients. This innovative approach not only increases your brand exposure but also helps you connect with high-quality leads.
- Fill out our Sponsored Content Form to gather the necessary information for a successful Labroots Trending News article.
- Within 1-3 days, a member of the Labroots marketing team will send you the article link for approval.
- Once approved, your article will be scheduled for deployment on the decided date and shared in the relevant newsletters and on the corresponding Labroots social media pages.
- After the article goes live you will receive three detailed leads reports at 2-, 4-, and 6-weeks.
- Gated content (provided by you) housed on the Labroots site and shared on Labroots Trending News, with detailed company information shown as the “sponsor”, and up to eight in-article links
- Content examples include articles, infographics, application notes, white papers, or preconstructed eBooks
- Name, email address, phone number, and dates accessed reader information are automatically collected (physical address available upon client request)
- Up to 3 additional customizable form questions
- Distribution in three General and three category-specific email newsletters three times over six weeks
- Distribution on Labroots and three category-specific social media pages three times over six weeks
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
- 3 Gated reports including name, email address, phone number, dates accessed, and custom question responses (reports offered at 2-, 4-, and 6-weeks)
Check out our guide on how to optimize your Gated Sponsored Content Article to increase engagement and gain quality leads.
Rich Content Campaign
Collaborate with the Labroots team to create high-quality branded content just for you. This is a unique opportunity for companies looking to develop customized content crafted by industry professionals. Utilize Labroots’ database of users by sharing an article or infographic, written and designed by the Labroots team, in the Trending News section of the website. Crafted to resonate with your target audience, this content will promote your company as an industry leader and garner new leads.
- Fill out our Rich Media Content Form, gathering all necessary information to create a successful Labroots Trending News article or infographic.
- Within 3 business days a member of the Labroots team will confirm receipt of your form, schedule a kick-off call, and begin coordinating the design and production of your article or infographic.
- Once approved, your article or infographic will be scheduled for deployment on the decided date and then shared in the relevant newsletters and corresponding Labroots social media pages.
- 1,500-word article and/or an infographic written by one of our specialist science writers and designed by a member of our creative design team
- PDF of the article and a full-bleed print version
- Assistance in storyboarding and creating an informative video
- 468x60 banner ad in 3 trending newsletters
- Distribution in General and three category-specific email newsletters
- Five Social Media posts
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Podcasts
Amplify your brand visibility with Labroots podcasts. Our podcasts let you create engaging audio content that showcases scientific innovations and industry leadership.

- Fill out our Podcast Content Form, providing all necessary details about your podcast episode. For Sponsored Podcasts, clients provide pre-recorded content, while for Custom Podcasts, our team works with you to plan and produce the episode.
- Within 3 business days, we’ll schedule a kick-off call to finalize details. For Custom Podcasts, we will collaborate with you on outlining the episode structure and recording schedule.
- After recording, for Custom Podcasts, our production team will edit the audio, add intros/outros, and polish the content. You’ll receive the edited podcast for approval within an agreed timeline. Sponsored Podcasts skip this step as they are submitted pre-recorded.
- Once approved, your podcast episode will be published on the scheduled date and distributed across our podcast platforms, newsletters, and social media channels for maximum reach.
For clients who have ready-to-use audio or video files, Sponsored Podcasts offer an easy way to distribute and promote your content to a targeted audience across multiple platforms, supported by Labroots’ extensive marketing efforts.
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Podcasts are sold in packs of 6, 12, or more, with a suggested cadence of one episode per month. Optional editorial services, such as creating show notes, are available at an additional hourly fee. All podcasts include a 1–2-minute trailer for the purchased series.

Custom Podcasts are the perfect solution for those seeking full creative and production support. Labroots collaborates with you to produce high-quality episodes from concept to completion, ensuring your podcast aligns with your brand and engages your target audience.
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Podcasts are sold in packs of 6, 12, or more, with a suggested cadence of one episode per month. Optional editorial services, such as creating show notes, are available at an additional hourly fee. All podcasts include a 1–2-minute trailer for the purchased series.

Social Media
2.54 Million+
Total Followers
6,345
Average Reach*
10,964
Average Impressions*
83
Average Link Clicks*
With over 2.54 million followers across topic-specific channels, Labroots offers advertisers a direct line to a highly engaged scientific community.
Our diverse social media presence spans more than a dozen subject-focused accounts, enabling tailored messaging that resonates with the right audience. On average, Labroots social content reaches more than 138,000 users per month and generates over 10,500 engagements—delivering both visibility and meaningful interaction.
How it works:
One Labroots Social Media post includes:
Facebook Carousel Ad
Upgrade to a Carousel Ad
Carousel ads can be a great resource to showcase multiple images (speakers, products, upcoming events, etc.) with detailed information under each image, including headlines, link descriptions, and image specific URLs on Facebook.
One Carousel Ad Includes: