Digital Advertising

DIGITAL ADVERTISING

Labroots is here to help you go DIGITAL!

OVERVIEW

The digital world is rapidly changing - with new digital media marketing avenues arising, what seems like monthly, Labroots works diligently to stay ahead of the curve. As a premier social networking site focused on education, Labroots provides next-generation digital marketing opportunities that allow you to craft your message and target a specific audience.

THIRD-PARTY EMAILS

You bring the food, we’ll bring the party. A crowd favorite, use Labroots 3.7 million opt-in email list to generate interest in your product or service. A great way to receive immediate leads and feedback by means of a detailed report including open rates, click rates, and specific clicks by URL.

How it works: Use our comprehensive Audience Selection document to target your audience based on geographic segment, work sector, specialty, job function, and keywords. For the email content, you can either provide an HTML or a .txt file or content and an image and we can custom build your email. Within 1-3 days, a member of Labroots’ marketing team will send you a test email for approval. Once approved, your email will be scheduled for deployment on the decided date.

1 Labroots Third-Party Email includes:

  • 1 Third-Party Email distributed to purchased bucket size
  • Detailed Analytic Report including open rates, click rates, and specific clicks by URL

EMAIL EXAMPLES

Target your
ideal
audience.

SOCIAL MEDIA

We get it, social media can feel like the wild west of digital marketing, but this isn’t our first rodeo. Teaming up with Labroots for a social media post is a unique and engaging way to reach your target audience. Labroots has more than 2.3 million total followers, with more than a dozen specified accounts/pages, allowing advertisers to craft tweets and posts that will truly resonate with their desired audience. Labroots followers are extremely engaged, with a monthly post reach of over 176,000, receiving more than 10,000 engagements across all accounts.

How it works: You will be asked to fill out our Social Media Preferences Form, gathering all of the necessary information needed to create a successful Labroots social media post. Within 1-3 days, a member of Labroots’ marketing team will send you social post proofs for approval. Once approved, your post will be scheduled for deployment on the decided date.

1 Labroots Social Media post includes:

  • 1 Facebook Ad
  • 1 Facebook Organic Post
  • 1 Twitter Organic Post
  • 1 LinkedIn Organic Post on Labroots Main Page
  • Detailed Analytic Report including reach, likes, shares, and link clicks

LinkedIn Organic Post

LinkedIn Organic Post

LABROOTS FACEBOOK & TWITTER PAGES

Category
Science Rocks
Labroots
Earth & The Environment
Space & Astronomy
Microbiology
Cardiology
Cancer Research & Oncology
Genetics & Genomics
Technology
Category
Neuroscience
Cell & Molecular Biology
Immunology
Plants & Animals
Clinical & Molecular Diagnostics
Health & Medicine
Chemistry & Physics
Drug Discovery & Development
Cannabis Sciences
Category
Science Rocks
Labroots
Earth & The Environment
Space & Astronomy
Microbiology
Cardiology
Cancer Research & Oncology
Genetics & Genomics
Technology
Neuroscience
Cell & Molecular Biology
Immunology
Plants & Animals
Clinical & Molecular Diagnostics
Health & Medicine
Chemistry & Physics
Drug Discovery & Development
Cannabis Sciences
Interested in hosting a webinar? Click here to learn more.

SOCIAL MEDIA EXAMPLES

SPONSORED CONTENT SAMPLES

RICH CONTENT CAMPAIGN

Kick back, relax, and let Labroots create the content for you. A unique opportunity for all companies that are interested in developing customized content written by an industry professional. Utilize the 3.7 million registered Labroots users by sharing an article or infographic, written/designed by the Labroots team, in the Trending News section of the website. Crafted to resonate with your target audience, this content will promote your company as an industry leader and garner new leads.

How it works: You will be asked to fill out our Rich Media Content Guide, gathering all of the necessary information needed to create a successful Labroots Trending News article. The Labroots team will then set up periodic meetings to ensure the brand messaging is appropriate and for content review until project completion. Once approved, your article or infographic will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.

1 Labroots Rich Media Content campaign includes:

  • 1,500-word article and/or an infographic
  • PDF of the article and a full-bleed print version
  • Assistance in storyboarding and creating an informative video
  • 468x60 banner
  • Distribution in General and 3 category-specific email newsletters
  • 5 Social Media posts
  • Article and/or infographic housed on Labroots
  • Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links

RICH CONTENT SAMPLES

NEWSLETTERS

Be the exclusive sponsor of a Labroots Trending Newsletter! Labroots provides more than a dozen newsletters, featuring news from all fields of science, as well as general news from Labroots. The Webinars & Virtual Events Newsletter keeps our audience aware of both upcoming webinars and virtual events, as well as those recently available for on-demand viewing. General Trending Newsletter delivers the latest in science news and information on newly published research and findings. Category-specific trending newsletters procure the latest news and information within a specific category.

Promoting an event or webinar? Labroots Webinars & Virtual Events Newsletter (WAVE) reaches more than 570,000 recipients - and promotes all of our anticipated virtual learning opportunities.

How it works: By sponsoring any of our Labroots Newsletters, your banner ad will show up on the top portion and can be delivered as a still image or animated gif with an embedded URL provided by you. Whether it’s a product, event, or company you’re promoting, by selecting your desired newsletter category, promoting in Labroot General Newsletter, or in Labroots WAVE Newsletter, you’ll be reaching thousands of people within your target audience.

Target your ideal audience. Request Info