Webinars
Overview
Webinars and webinar packs with Labroots are a great solution to ongoing campaigns and promotions for your company. This long-form media opportunity is a unique way to reach your ideal audience, generating quality leads with real-time analytics and attendee data.
Average Webinar Metrics:
1000 Webinars Produced in 2022
These statistics are based off of webinars that followed our best practices.
Total Registrants
728
Live Attendees
198
On Demand
304
Total Viewers
68%
Facts & Figures
Users
4.5 Million
Average Website Sessions
2 Minutes
Average Webinar Sessions
28 Minutes
Average Virtual Event Sessions
5.26 Hours
Monthly User Sessions
639K
Annual Page Views
14.4 Million
Social Media Followers
2.4 Million+
Opted-In Newsletter Subscribers
1.06 Million+
User Location
North America: 51%
Asia: 19%
Europe: 18%
South/Central America: 6%
Oceania: 3%
Africa: 3%
User Institution Type
Academia (University/College): 35%
Hospital/Medical Center: 24%
Commericial/Industry
(Biotech/Pharma/Life Science Company): 21%
Private (CRO, CMO, Research Institute): 10%
Government: 8%
Other: 2%
Content Categories Trending Articles / Webinars / Virtual Events
Health & Medicine 9,278 / 4,280 / 325
Cell & Molecular Biology: 4,066 / 772 / 89
Technology: 3,468 / 328 / 60
Genetics & Genomics: 2,940 / 526 / 71
Microbiology 2,937 / 499 / 71
Neuroscience: 3,094 / 347 / 40
Plants & Animals: 3,217 / 126 / 16
Earth & The Environment: 3,162 / 62 / 13
Cancer: 2,413 / 539 / 79
Clinical & Molecular DX: 2,284 / 578 / 103
Immunology: 2,138 / 511 / 80
Chemistry & Physics: 2,461 / 134 / 34
Drug Discovery & Development: 1,854 / 431 / 73
Space & Astronomy: 2,226 / 10 / 0
Cardiology: 1,524 / 114 / 28
Cannabis Sciences: 937 / 164 / 22
Coronavirus: 550 / 162 / 2
Webinar Features
Labroots webinars have all the fixings. We have truly narrowed down the best practices and features that make for a successful webinar.
What to expect:
- Branded registration page
- Live polling & metrics
- 24 months on-demand
- Hosted on the Labroots website forever
- MP4 copy of the webinar
- Comprehensive reporting
- Continuing education (CE) credits to attendees: P.A.C.E., CEU, and more (if applicable)
- Speaker selection assistance (optional)
- Webinar moderation
- Live Q&A
- Webinar marketing
- Email Blasts (up to 5 emails, capped at 20,000)*
- Social Media x 2 (Facebook & Twitter), 1 x (Labroots LinkedIn)
- Banner Ads (delivers for up to 2 weeks)*
- Automatic reminder emails to webinar registrants
- Inclusion in the WAVE Newsletter
- Inclusion in a Trending Newsletter
* A prompt approval of the marketing materials will ensure promotions are executed to their fullest extent.
How it works:
After purchasing a webinar or webinar package with Labroots, you will be assigned a production manager to help you gather all the content necessary to get your microsite live, schedule the webinar recording (if pre-recorded), and coordinate with the Labroots marketing team for promotions. Once live, the Labroots marketing team will begin promoting your webinar to your tailored audience selection. After your webinar goes live, you will be provided with a detailed report, including the event attendee information.
To target the correct audience you will be provided with:
1. An Audience Selection Form that finds the perfect Labroots email database to promote your custom virtual event and ensure content is marketed to the right audience
2. A Webinar Social Media Form to choose from 16 of Labroots category-based social media pages, targeting a more niche demographic for increased custom virtual event attendance and engagement
WAVE Trial Package
Get your feet wet with the Labroots Webinar & Virtual Event (WAVE) Trial Package. The perfect sampling of webinar and Virtual Event Series products, the WAVE Trial Package allows you to explore which Labroots virtual product provides the best ROI for your company and/or campaign.
- 1 Webinar
- 2 Virtual Events (get to choose)
- 2 Virtual Event Booths OR 2 Track Speakers OR 1 Virtual Event Booth & 1 Track Speaker
Target your audience with ease!
Use Labroots’ comprehensive Audience Selection Form.
More Than a Webinar
Want more than just a webinar or webinar package? We’ve got you.
Upgrade to one of Labroots’ event packages to bring your webinar to the next level.
Webinar Event Plus
If these options aren’t enough, visit the Custom Virtual Events media kit page to explore all of the virtual event opportunities that Labroots has to offer.
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The Webinar Event Plus Package Includes
- One Webinar
- Two Hour Event
- On-demand for 24 months
- Microsite/Registration Page
- Three Animated Avatars
- Virtual Event Venue
- Lobby/Entry Point
- Virtual Booth
- Auditorium
-
Marketing
- Email Blasts x 5 (20,000 cap/email)
- Social Media x 3 (Facebook & Twitter), 1 x (LinkedIn)
- 1 Month Banner Ad on Labroots.com
- 2 WAVE Newsletter and 2 Category Specific Trending Newsletter Postings & Banner Ads
If these options aren’t enough, visit the Custom Virtual Events media kit page to explore all of the virtual event opportunities that Labroots has to offer.
Unparalleled Quality.
Expert Assistance.
Unique Platform.
Continuing Education Credits
By participating in our virtual events and webinars, you can earn Continuing Education credits. Each event offers different educational credits based on the content of the event and the eligibility of the presentation. Please see below for the types of CE’s offered.
Professional Acknowledgment for Continuing Education (P.A.C.E.)
All laboratory professionals who are licensed or certified need continuing education (CE). Some employers also require CE in addition to or in place of those requirements. This includes all Medical Laboratory Scientists, formerly Clinical Laboratory Scientists or Medical Technologists (known as MLSs, CLSs, or MTs); all Medical Laboratory Technicians, formerly Clinical Laboratory Technicians (known as MLTs or CLTs); and some Phlebotomy Technicians or PBTs. Typically, they need 12 contact hours per year to meet most requirements. Labroots is an approved provider of P.A.C.E. CE credits through the ASCLS. P.A.C.E. CE credits are acceptable in all states and countries except for Florida, USA. We are an approved provider of Florida CE’s through the State of Florida CE Broker. P.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after 2 years from the date of the live broadcast.
Continuing Education Unit (CEU)
Continuing Education Units (CEUs) earned through NSGC-approved educational opportunities will be accepted by the American Board of Genetic Counseling for purposes of Genetic Counselor recertification. Labroots works with the NSGC to provide Category 1 CEUs. The NSGC grants a CEU for all educational programs with content targeted specifically to genetic counselors (10 hours of presentation are equivalent to 1 Category 1 CEU). Following the CEU approved presentation, an attendee will be required to take a quiz of the presentation and pass it (pass no-fail), as well as fill out an evaluation and submit a $25 fee, to receive their CEU certificate. These certificates are processed and provided by the NSGC. A CEU credit is available during the presentation enduring (on-demand) period and expires after 2 years from the date of the live broadcast.
American Association of Veterinary State Boards Registry of Approved Continuing Education (RACE)
Veterinarians must certify that they have completed a certain number of hours of approved continuing education to renew their license to practice veterinary medicine. Typically, they need 36 hours per year to meet requirements. Labroots is a provider of R.A.C.E. through the American Association of Veterinary State Boards (AAVSB). Following the CE-approved presentation, an attendee will be required to fill out an evaluation of the presentation to receive their CE certificate. These certificates are processed and provided by Labroots. R.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after 2 years from the date of the live broadcast.
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