Labroots already brings the scientific world together online. The next step? Producing a Custom Virtual Event on our platform to create
a tailored experience that your registrants will not forget.
Our client, Bode Technology, was set to hold
their Annual Forensic DNA Conference in-person in the city of Tampa Bay, FL prior to
the COVID-19 outbreak. Serving as continuing
education for the forensic community, Bode
values the importance of networking. Having
never held the conference virtually, they
wanted to ensure it offered the same (if not
better) experience to its invited attendees.
They decided to work with Labroots because
they believed value would be created for the
event’s attendees, sponsors/exhibitors, and
The event we created with Labroots exceeded every expectation, both within our organization and from our attendees.
The feedback was focused on the unbelievable level of engagement we were able to create in the virtual world, as well as the ease of use in
navigating the site (conference environment). We could not have done this without the support of the unbelievable team at Labroots and fully expect
to continue offering virtual events with them as a part of our future event schedule.
Vice President, Global Marketing and Operations Sales
Labroots Personalized Approach
When presented with the
challenge of creating a virtual
environment for an event that
was originally meant to be held
in-person, we collaborated
internally to ensure we exceeded
our client’s expectations. We
came up with the following:
“Continue the Conversation” Networking Lounge - it was very important
to Bode to encourage engagement amongst attendees around the
scheduled presentations. They wanted to get people talking.
An attention to detail of the original event’s location (cityscape of Tampa,
FL), and the use of Bode avatars to create similarities between the
in-person experience they were used to.
Sponsorship incentives that created value.
Client-Controlled Registration with seamless integration.
To create an event environment that
resembled an in-person conference, our team
placed a cityscape of Tampa, FL throughout
the event. Bode’s staff was present throughout
the environment to encourage personal
interactions in every room.
“Continue the Conversation” Networking Lounge
In between speaker sessions, Bode would
typically encourage attendees to network
with one another. This is something that
typically would be difficult to do in a virtual
environment. Labroots created a lounge
for attendees to visit in between sessions.
Networking was at an all-time high around
the scheduled presentations. It allowed all
participants the ability to interact with each
other and the presenters.
Event Sponsor Incentives
Creating value for sponsors is often critical to conference organizers.
It is important for them to see value, so they will come back the
following year. In a virtual environment, it can be difficult to create
this value for sponsors. Promotional activities including presentations,
lobby banners, push notifications, and booths were given based on
their level of sponsorship. All parties were satisfied.
Client-Controlled Registration and a Bode-Staffed Lab
Bode had an existing registration site per their own specifications prior
to the creation of the virtual event. Labroots linked and integrated this
preexisting site seamlessly, ensuring all participants had a smooth experience
entering the event. Labroots also created a Virtual Lab that Bode was able to
staff with their own scientists to answer questions and showcase technologies.
An event that was originally meant to occur in-person, seamlessly
pulled off in the virtual space, and a very happy client.