Labroots 2026 Media Kit
Ready to join the virtual revolution? Labroots has a solution.
For 18 years, Labroots has been perfecting the art of producing and hosting virtual and hybrid events. In the process we’ve developed a diverse range of advertising opportunities tailored to the life sciences industries. Discover all that Labroots has to offer – from custom events and webinars to third-party emails, sponsored content, and social media- uniquely targeted to our community of over 5 million registered members.
Facts & Figures
Users
5 Million
Average Website Sessions
16 Minutes
25 Seconds
Average Webinar Sessions
31 Minutes
Average Virtual Event Sessions
3.55 Hours
Average Custom Virtual Event Sessions
3.02Hours
Average Hybrid Virtual Event Sessions
2.83 Hours
User Sessions
221K Monthly
2.65 Million Annually
Page Views
1.66 Million Monthly
20 Million Annually
Social Media Followers
2.53 Million+
Opted-In Newsletter Subscribers
697K+*
* We have recently optimized our database by archiving users who haven’t engaged with our campaigns in the past 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.

User Location
North America: 51%
Asia: 20%
Europe: 19%
South/Central America: 4%
Oceania: 5%
Africa: 1%

User Institution Type
Academia: (University/College) 31% (1.7M)
Hospital/Medical Center: 24% (1.35M)
Commercial/Industry:
(Biotech/Pharma/Life Science Company): 22% (1.2M)
Private: (CRO, CMO, Research Institute)15% (850K)
Government: 6% (330K)
Other: 2% (120K)

Job Titles
- Clinical Laboratory Scientist/Medical Laboratory Technician/Clinician 7% (381K registrants)
- Consultant
2% (108K registrants) - Core Facility Manager
3% (156K registrants) - Education Specialist 10% (541K registrants)
- Engineer 4% (212K registrants)
- Executive Management 4% (217K registrants)
- Lab Management 12% (623K registrants)
- Nurse 2% (109K registrants)
- Physician/Doctor/Medical Expert 9% (488K registrants)
- Principal Investigator/Post Doc 4% (229K registrants)
- Purchasing/Procurement 2% (99K registrants)
- Research Scientist/Researcher/Scientist 24% (1.3M registrants)
- Student 12% (685K registrants)
- Other 7% (384K registrants)







Content Categories Trending Articles / Webinars / Virtual Events / Users
Health & Medicine: 12,689 / 5,932 / 440 / 852,139
Cell & Molecular Biology: 5,476 / 1,086 / 120 / 475,432
Technology: 5,249 / 530 / 80 / 450,139
Genetics & Genomics: 3,782 / 695 / 72 / 295,185
Microbiology: 3,766 / 695 / 72 / 295,185
Neuroscience: 4,451 / 516 / 49 / 313,447
Plants & Animals: 4,196 / 177 / 18 / 343,134
Earth & The Environment: 4,664 / 86 / 18 / 231,304
Cancer: 3,139 / 847 / 99 / 548,219
Clinical & Molecular DX: 3,440 / 843 / 131 / 357,142
Immunology: 3,004 / 933 / 99 / 264,537
Chemistry & Physics: 3,955 / 177 / 49 / 432,404
Drug Discovery & Development: 3,139 / 685 / 100 / 352,301
Space & Astronomy: 2,906 / 11 / 1 / 151,398 / 180,353
Cardiology: 2,179 / 167 / 36 / 283,459
Cannabis Sciences: 1,570 / 213 / 26 / 195,556

NEW Carbon Calculator
You can now add a carbon calulator to your event microsites, showcasing the environmental savings attendees accumulate by choosing virtual.*
*Request a demo to talk about your next event and how to incorporate Labroots' carbon calculator.
Explore Our
Editorial
Calendar
Is choosing Labroots right for your business?
See what Maggie Moriarty, Product Marketing Manager at bioMérieux, has to say about her experience with Labroots.
A Letter from the Labroots Team
At Labroots, our mission has always been about connectivity.
At Labroots, our mission continues to focus on connectivity; bridging global STEM communities through open-access, digital-first engagement. Scientists, researchers, clinicians, academics, and professionals from around the world rely on our platform to exchange ideas, share discoveries, and foster collaboration without borders.
As we step into 2026, Labroots remains committed to advancing virtual science communication and education. Building on the momentum of past years, we will continue to bring people together, foster meaningful connections, and deliver trusted, relevant content to a worldwide audience.
Virtual and hybrid events have become the cornerstone of scientific outreach and communication, and Labroots continues to lead in this evolving space. With over 15 years of experience since our founding in 2008, we offer unmatched expertise in producing dynamic virtual events, webinars, and custom digital solutions. Our team is dedicated to helping scientific and medical organizations transform their educational and marketing efforts through adaptable, results-driven digital strategies.
2025 was another exceptional year for Labroots; highlighted by team growth, new strategic partnerships, and strengthened client relationships. Looking ahead, we are deepening our focus on innovation and access. From our Virtual Event Series and Trending Science News to Webinars and continuing education tools, we are expanding the ways we support the global scientific community.
Through our partnership with Chati, a next-generation virtual event platform, we are redefining the virtual experience with cutting-edge technology and sustainability at the forefront. This collaboration enables us to elevate our offerings and remain a leader in delivering impactful, immersive virtual and hybrid events.
In 2026, Labroots is excited to continue growing alongside our partners, clients, and community. Join us as we shape the future of virtual science communication—driven by innovation, inclusion, and the power of connection.