NOV 21, 2016 12:56 PM PST
Science on Tap - Understanding Alcohol's Relationship With the Brain
WRITTEN BY: Karen Sorenson
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While mixology is an evolving science, brew masters have been around for centuries – millennia even! As early as 3,400 BC, Sumerians were the first people to brew and enjoy their spirts and honoring Ninkasi, the patron goddess of brewing.

Today we have a greater understanding of the role of alcohol and its relationship with the brain, including what happens to our memories, decision making process, and even perceiving danger around us. Not to mention the health benefits of a moderate intake of alcohol, like an increase in brain function and a decrease of chronic illnesses.

Whether your drink of choice is a pale ale or a mixed fruity cocktail, here are some fun facts to keep in mind as we go into the holiday season full force.


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  • I am an award-winning public relations professional with seven years of experience, multiple individual awards and numerous top-tier articles and product awards to my credit. I have managed a variety of press outreach projects, reported quarterly media activity and mentored junior or newer employees. I secured critical media placements, including print and online in Cosmopolitan Magazine, the San Francisco Chronicle, Chicago Tribune, Los Angeles Times and the Los Angeles Business Journal; while achieving and maintaining close working relationships with top tech reporters. I successfully balance managing media campaigns, contributing to an award-winning company newsletter, press tour travel and serving as the official spokesperson for conferences and user group presentations. As part of the award-winning editorial team of iolo insider, the monthly internal company newsletter, I won PRSA-LA PRism Awards in 2010 and 2011, as well as Holmes Report's SABRE Awards and PR News' Platinum PR Awards in 2011. Fluent in English and Lithuanian, I hold a BA in Communications with an emphasis in PR from Brigham Young University. I currently work at LabRoots managing digital content and PR activities.

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