SEP 06, 2017 10:16 AM PDT
Making Every Step Count: the Journey to Scientific Discoveries
WRITTEN BY: Karen Sorenson
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In the journey to scientific discoveries, every step plays a critical role in reaching your goals. Molecular biology involves investigation of nucleic acids for their structure, expression, and functions. Genomic DNA and total RNA are routinely isolated from cells and tissues for downstream applications such as reverse transcription, PCR, and cloning. Cloning can be performed not only with restriction enzymes and a DNA ligase, but also with techniques such as PCR, DNA recombination, and gene synthesis. Electrophoresis is essential for verifying purity, specificity, and quantity of the nucleic acid samples for experimental success.

Regardless of the steps you take, choosing innovative molecular biology products enable you to discover with quicker results, more assurance, and less optimization. In this infographic, find the research tools that can help advance your science. For additional information, go to





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  • I am an award-winning public relations professional with seven years of experience, multiple individual awards and numerous top-tier articles and product awards to my credit. I have managed a variety of press outreach projects, reported quarterly media activity and mentored junior or newer employees. I secured critical media placements, including print and online in Cosmopolitan Magazine, the San Francisco Chronicle, Chicago Tribune, Los Angeles Times and the Los Angeles Business Journal; while achieving and maintaining close working relationships with top tech reporters. I successfully balance managing media campaigns, contributing to an award-winning company newsletter, press tour travel and serving as the official spokesperson for conferences and user group presentations. As part of the award-winning editorial team of iolo insider, the monthly internal company newsletter, I won PRSA-LA PRism Awards in 2010 and 2011, as well as Holmes Report's SABRE Awards and PR News' Platinum PR Awards in 2011. Fluent in English and Lithuanian, I hold a BA in Communications with an emphasis in PR from Brigham Young University. I currently work at LabRoots managing digital content and PR activities.

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