SEP 13, 2020 9:50 AM PDT

Emotion-Color Associations are the Same Globally

WRITTEN BY: Annie Lennon

Researchers from Johannes Gutenberg Universitaet Mainz in Germany have found that people, regardless of where they come from in the world, tend to associate color with the same emotions. 

For the study, 4,598 people from 30 different countries across six continents filled in an online survey investigating their emotional associations with colors. In the survey, each participant assigned up to 20 emotions to twelve different colors. They also specified the intensity of which each color brought on the emotion. 

In the end, the researchers found that emotion-color associations were largely universal among all countries. For example, they found that the color red is the only color strongly associated with both positive feelings of love and negative feelings like anger at the same time. 

They noticed some local differences too. For example, they found that the color white is more commonly linked to sadness in China than in other countries as it is worn to funerals there. In Greece, the same was true for dark purple, which is worn by those in the Greek Orthodox Church during periods of mourning. 

The researchers also found that yellow tends to be more closely linked to joy in countries that see less sun, whereas this was not necessarily true in countries with more sunlight. Overall, they found that where differences in color-emotion association exist, they tended to be larger between individual nations at higher degrees of geographical or linguistic separation.

Although interesting findings, the researchers say that it is difficult to know what exactly accounts for similarities and differences in color associations. In particular, they note that factors including language, culture, religion, climate, history, and the human perceptual system all likely play a role, even if the degree to which they do is yet unknown. 

 

Sources: Neuroscience NewsPsychological Science

 

About the Author
  • Science writer with keen interests in technology and behavioral biology. Her current focus is on the interplay between these fields to create meaningful interactions, applications and environments.
You May Also Like
OCT 22, 2020
Neuroscience
Psychedelic Experiences Reduce Narcissistic Personality Traits
OCT 22, 2020
Psychedelic Experiences Reduce Narcissistic Personality Traits
Researchers from the UK have found that psychedelic drugs can positively affect narcissistic personality traits- by redu ...
NOV 01, 2020
Neuroscience
High Fat Diet Could Prevent Anorexia Deaths
NOV 01, 2020
High Fat Diet Could Prevent Anorexia Deaths
Researchers from Yale University have homed in on a specific kind of neuron that appears to play a sizable role in fatal ...
NOV 18, 2020
Clinical & Molecular DX
Nerve Damage as a Prognostic Marker for Rare Autoimmune Disease
NOV 18, 2020
Nerve Damage as a Prognostic Marker for Rare Autoimmune Disease
Researchers have identified a new prognostic biomarker for Guillain-Barré syndrome (GBS), a rare autoimmune disor ...
NOV 24, 2020
Neuroscience
Could Memory Manipulation Treat Alcohol Addiction?
NOV 24, 2020
Could Memory Manipulation Treat Alcohol Addiction?
Researchers from Boston University have found that manipulating how fear-based memories are processed may modify addicti ...
NOV 24, 2020
Neuroscience
Computer Mouse Movements Predict Risk-Taking Behavior
NOV 24, 2020
Computer Mouse Movements Predict Risk-Taking Behavior
Researchers from Ohio State University have found a way to measure people’s appetite for risk-taking behavior from ...
JAN 03, 2021
Drug Discovery & Development
How Psychedelic Salvinorin A Works in the Brain
JAN 03, 2021
How Psychedelic Salvinorin A Works in the Brain
Despite increasing interest in hallucinogens, the effects of Salvinorin A, a drug used in Native Mexican rituals, have r ...
Loading Comments...