JAN 19, 2017 4:02 AM PST

Lemons Bring Awareness to Breast Cancer


When life gives you lemons, it's a common suggestion to use them and make lemonade, taking something negative and turning it into a positive. That's what one woman did recently with a batch of misshapen lemons, only the positive was more awareness and information about breast cancer. Corrine Beaumont is a designer who created the awareness campaign "Know Your Lemons." Using an image of 12 lemons with various lumps, bumps and odd shapes, the campaign was created to show women, in a very specific but non-threatening way, what a breast might look like when cancer strikes.

Beaumont created the campaign in 2003, for her organization Worldwide Breast Cancer but the image of 12 lemons in an egg box caught the eye of Erin Smith Chieze who shared it on social media. Chieze had seen the game of sharing a heart on a Facebook page for breast cancer awareness, but felt giving women real information on breast cancer was a much better option. Oftentimes a lump is too small to be found through a self-exam, but other changes might be seen. The clear visual of the lemons has been shared thousands of times on social media and is hopefully giving women a better understanding of breast cancer signs and symptoms.
About the Author
  • I'm a writer living in the Boston area. My interests include cancer research, cardiology and neuroscience. I want to be part of using the Internet and social media to educate professionals and patients in a collaborative environment.
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