DEC 11, 2017 6:19 AM PST

Video: Thirsty? These Drones Deliver Beer

WRITTEN BY: Julia Travers

Rakuten is a major Japanese e-retailer and it aims to be a leader in the realm of innovative drone deliveries. It embarked on a one-month experiment to deliver drinks and snacks to golfers in Chiba, Southeast of Tokyo.

Beer was the most popular order and a drone can deliver four cans at a time. At this point, drones are loaded by hand, but the flight and landing are automated. They can land virtually anywhere with a flat surface. Rakuten's drone team is working to develop quieter drones for use in residential areas and hopes to have widespread deliveries up and running by 2020. Hideaki Mukai, the drone project head, says increased implementation of delivery drones will change e-commerce "dramatically."

Rakuten has been in business for two decades and has the highest rating on Forbes' "Most Innovative Companies" list in Japan.
About the Author
  • Julia Travers is a writer, artist and teacher. She frequently covers science, tech, conservation and the arts. She enjoys solutions journalism. Find more of her work at jtravers.journoportfolio.com.
You May Also Like
APR 05, 2020
Plants & Animals
APR 05, 2020
This Bird Can Mimic Almost Any Sound Accurately
Birds of all kinds are renowned for their calls, songs, and relentless chirps. Some birds use their calls to communicate ...
APR 06, 2020
Space & Astronomy
APR 06, 2020
Here's How SpaceX Transports Rockets Across the Country
Rocket launches are a common sight these days, especially given how commercial space companies like SpaceX are pioneerin ...
APR 12, 2020
Space & Astronomy
APR 12, 2020
Three New Crew Members Arrive at the International Space Station
The International Space Station received three new crew members this past week following extensive pre-quarantine measur ...
MAY 07, 2020
Chemistry & Physics
MAY 07, 2020
Your Night Light Could Be a Glowing Plant
Glowing plants light themselves up House plants are not just decorations: thanks to science, they might become a part of ...
MAY 10, 2020
Plants & Animals
MAY 10, 2020
Penguins Have a Rough Time Combating Larger Predators
Humboldt penguins are small and easy prey for larger predators, and with that in mind, it may not come as much of a surp ...
MAY 18, 2020
Space & Astronomy
MAY 18, 2020
Top Secret Military X-37B Space Plane Heads Back to Outer Space
Not much is known about the United States’ Space Force’s top-secret X-37B military space plane apart from th ...
Loading Comments...