We already know that eating less meat and animal products is better for the environment and our health, and it’s about to get easier.
This year looks like it will be a great year for those looking to curb their meat and dairy consumption, or those that want more options when dining. Many restaurants around the globe have already announced their launches of vegan and vegetarian menu items. Many of these companies are leaning into the Veganuary trend and trying to make use of customers’ New Years Resolutions to eat healthier and more sustainably. Whether you are trying the Veganuary challenge or just looking for more flexitarian options, fast food is beginning to have you covered.
This Monday, KFC will launch their Beyond Meat plant-based fried chicken nationwide in the US. The product has been in testing for years and has been tested for short periods in specific places before, but this is the first time it is being offered nationwide. In 2019 and 2020, it was tested in Georgia, Tennessee, North Carolina, and southern California. But like before, this offering might be for only a limited time, as they test the long-term feasibility of having the meatless "chicken" on offer.
In the UK, Burger King is the first fast-food chain to begin selling vegan “chicken” nuggets made by Dutch brand The Vegetarian Butcher. The two companies have been working together across Europe, the Middle East, and Africa to supply plant-based Whoppers in Mexico and China, as well as chicken nuggets in Germany. Last year, they became the first fast-food chain to offer vegan-certified meat in all of Africa. Burger King even removed all meat-based options from one Spain location for a whole month last year.
Other food brands touting their new vegan offerings include Krispy Kreme in the UK and Cold Stone Creamery in the US. This is also good news for the future options at grocery stores, as many of these products will be first tried by consumers in fast-food form. Once people realize vegan food can be delicious, they would be more willing to pick up meat substitutes at the grocery store.