DEC 29, 2016 04:16 PM PST
Fight Against AIDS
WRITTEN BY: Karen Sorenson
3 1 179

Less than half a century ago, a positive diagnosis of HIV or AIDS would be a death sentence. For decades, so little was known about the virus that doctors actually referred to it as “gay-related immune deficiency” because of the prominence of the disease in that community. It would be nearly 15 years after the first confirmed case of HIV infection until the FDA licensed the first commercial blood test to even detect antibodies.

Even with a bumpy beginning, HIV and AIDS research has come a long way. Just in 2012 the FDA approves a drug for HIV-negative people, which will help from contracting the virus; and today, more than 18 million people worldwide have access to antiretroviral therapy, which considerably enhances patient care and extends life expectancy.

AIDS has taken the lives of such starts as Freddie Mercury and Rock Hudson, while stars like Magic Johnson and Charlie Sheen are able to live relatively normal lives with current treatment options. With the on-going research and awareness efforts, there is hope of ending AIDS by 2030, a goal that is truly worthwhile.

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ABOUT THE AUTHOR
  • I am an award-winning public relations professional with seven years of experience, multiple individual awards and numerous top-tier articles and product awards to my credit. I have managed a variety of press outreach projects, reported quarterly media activity and mentored junior or newer employees. I secured critical media placements, including print and online in Cosmopolitan Magazine, the San Francisco Chronicle, Chicago Tribune, Los Angeles Times and the Los Angeles Business Journal; while achieving and maintaining close working relationships with top tech reporters. I successfully balance managing media campaigns, contributing to an award-winning company newsletter, press tour travel and serving as the official spokesperson for conferences and user group presentations. As part of the award-winning editorial team of iolo insider, the monthly internal company newsletter, I won PRSA-LA PRism Awards in 2010 and 2011, as well as Holmes Report's SABRE Awards and PR News' Platinum PR Awards in 2011. Fluent in English and Lithuanian, I hold a BA in Communications with an emphasis in PR from Brigham Young University. I currently work at LabRoots managing digital content and PR activities.

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