NOV 11, 2016 9:20 AM PST

Environmental Innovation: from sea to shoe


Approximately one truck of trash ends up in oceans around the world every minute. But the concept of plastics in our oceans are nothing new. What is new are the unique inventions that people are innovating to create uses for such recaptured plastic. For example, Adidas and Parley for the Oceans, an organization dedicated to reducing plastic waste in oceans, have collaborated on shoes made of recycled plastic from oceans.

Last year, they 3-D printed a prototype, with the goal of demonstrating how the industry could "rethink design and help stop ocean plastic pollution," according to Adidas.Now they are making actual pairs of shoes available for you to buy. Around 7,000 pairs will be sold at stores and online for $220 starting in mid-November.

The shoe has an "upper" made of 95% ocean plastic - scooped up near the Maldives - and the rest of the shoe is made from largely recycled materials as well. It's called "UltraBOOST Uncaged Parley." While only 7,000 are going on sale now, Adidas has big plans for these types of shoes. "We will make one million pairs of shoes using Parley Ocean Plastic in 2017 - and our ultimate ambition is to eliminate virgin plastic from our supply chain," the company said, according to The Verge.
About the Author
BA Environmental Studies
Kathryn is a curious world-traveller interested in the intersection between nature, culture, history, and people. She has worked for environmental education non-profits and is a Spanish/English interpreter.
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