AUG 24, 2018 6:54 AM PDT

Hooked on Facebook? Here's why

 

How many times a day do you check Facebook? Is it fewer than five? Ten? Is it more or less than your email? Do Facebook notifications pop up on your phone? Over two billion users are on Facebook today and it would be an understatement to say that the social media site that wasn't even around fifteen years ago has everyone hooked. Social scientists say that the lure behind the platform is its all-encompassing utility. Use it as an event calendar, photo album, chat system, money transferring app, contacts book, news outlet, and shopping guide! Whatever you want, it's all there, and all in one place.

Facebook relies on what's called the network effect - which means that it is a pretty useless tool when solitary, but once more and more people start using it, it becomes so integral in life that it's almost necessary. Another example of this was telephones - who are you going to call unless someone else has the same technology as you? But the minute everyone started getting telephones, the more and more important - and necessary - it became to have one. After all, your participation isn't just going to be affecting you (#FOMO), but it could even be considered rude to those who interact with you because if you're not "in" then they have to go out of their way to interact with you. Woah, right?

Want to learn more about how Facebook milks this network effect to make profits even though users don't even pay for the platform? Watch the video! 

About the Author
  • Kathryn is a curious world-traveller interested in the intersection between nature, culture, history, and people. She has worked for environmental education non-profits and is a Spanish/English interpreter.
You May Also Like
SEP 10, 2020
Space & Astronomy
Could There Be Life on Venus?
SEP 10, 2020
Could There Be Life on Venus?
Venus is the hottest planet in our solar system, reaching 465 degrees Celcius- a temperature hot enough to melt lead. Wh ...
SEP 18, 2020
Chemistry & Physics
Toward Understanding Anesthesia
SEP 18, 2020
Toward Understanding Anesthesia
General anesthesia refers to the medical procedure anesthesiologists applies to patients, in order to induce paraly ...
OCT 29, 2020
Space & Astronomy
Water Found on Moon Enough to Sustain a Lunar Base
OCT 29, 2020
Water Found on Moon Enough to Sustain a Lunar Base
For the first time, scientists have found water on the moon's sunlit surface. Coupled with other evidence of water i ...
NOV 04, 2020
Plants & Animals
Scientists Rediscover "Lost" Chameleon Species in Madagascar
NOV 04, 2020
Scientists Rediscover "Lost" Chameleon Species in Madagascar
Voeltzkow’s chameleon was recently rediscovered after disappearing for more than 100 years. According to an articl ...
APR 09, 2021
Plants & Animals
Celebrating National Pet Day
APR 09, 2021
Celebrating National Pet Day
Sunday, April 11, is National Pet Day! From pandemic companions to viral videos, pets are a huge part of our lives. Even ...
MAY 10, 2021
Plants & Animals
Sharks Can Use Earth's Magnetic Field to Navigate
MAY 10, 2021
Sharks Can Use Earth's Magnetic Field to Navigate
How do sharks make transatlantic journeys without losing their way? New research published this week in Current Biology ...
Loading Comments...