AUG 24, 2018 6:54 AM PDT

Hooked on Facebook? Here's why

 

How many times a day do you check Facebook? Is it fewer than five? Ten? Is it more or less than your email? Do Facebook notifications pop up on your phone? Over two billion users are on Facebook today and it would be an understatement to say that the social media site that wasn't even around fifteen years ago has everyone hooked. Social scientists say that the lure behind the platform is its all-encompassing utility. Use it as an event calendar, photo album, chat system, money transferring app, contacts book, news outlet, and shopping guide! Whatever you want, it's all there, and all in one place.

Facebook relies on what's called the network effect - which means that it is a pretty useless tool when solitary, but once more and more people start using it, it becomes so integral in life that it's almost necessary. Another example of this was telephones - who are you going to call unless someone else has the same technology as you? But the minute everyone started getting telephones, the more and more important - and necessary - it became to have one. After all, your participation isn't just going to be affecting you (#FOMO), but it could even be considered rude to those who interact with you because if you're not "in" then they have to go out of their way to interact with you. Woah, right?

Want to learn more about how Facebook milks this network effect to make profits even though users don't even pay for the platform? Watch the video! 

About the Author
  • Kathryn is a curious world-traveller interested in the intersection between nature, culture, history, and people. She has worked for environmental education non-profits and is a Spanish/English interpreter.
You May Also Like
JAN 14, 2020
Plants & Animals
JAN 14, 2020
Male Hippos Must Challenge the Overlord for Mating Rights
Hippos are in constant need of water, not only because they need to drink, but because they need to stay cool. As this particular lagoon begins to dry up,...
JAN 15, 2020
Earth & The Environment
JAN 15, 2020
Glacial Floods: The Lesser-Known Climate Change-Related Disaster
Natural phenomena such as wildfires and hurricanes are intensifying due to climate change, but have you heard of glacial floods? This lesser-known threat,...
JAN 20, 2020
Space & Astronomy
JAN 20, 2020
SpaceX Demos Crew Dragon Launch Escape for NASA
SpaceX is one of two major players in NASA’s Commercial Crew program, an attempt to use third-party space companies to bring crewed space launches ba...
JAN 21, 2020
Space & Astronomy
JAN 21, 2020
Here's Why SpaceX Blew Up a Falcon 9 Rocket in Mid-Air
SpaceX completed a substantial milestone for NASA’s Commercial Crew Program this week, an undertaking that involved one of the commercial space compa...
FEB 03, 2020
Space & Astronomy
FEB 03, 2020
How NASA's MAVEN Spacecraft is Studying Mars' Ionosphere
If you ever listen to the radio and experience a phenomenon in which the broadcast sounds garbled or as if another radio station is attempting to play over...
FEB 11, 2020
Space & Astronomy
FEB 11, 2020
Why China Was Banned from the International Space Station
The International Space Station is just that – a place where international space agencies can work together in an effort to accomplish similar goals:...
Loading Comments...