The Complex Intersection of Consumers and Cannabis: Using Insights to Optimize Product, Pricing and Assortment Decisions

Cannabis consumption is multi-faceted and multi-purposed, driven by many layers of need, motivation and intent, from health and wellness benefits to recreational. Do you know what’s driving shoppers in your market?

Join us for a data deep dive into BDSA’s consumer insights focused on the Midwest! Learn who, how and why consumers prefer to consume so you can:

• Optimize marketing and promotions to appeal to the most valuable customers
• Better tailor assortment to meet target customers’ needs
• Better develop and refine target markets across their product portfolio Identify white space innovation opportunities to deliver on consumer’ unmet needs
• Identify penetration opportunities among non-consumers

Learn more about consumers and non-consumers and how to leverage this data for market expansion, defining the right products for your existing customers and growing into new segments while staying ahead of market trends.