SEP 23, 2020 10:30 AM CDT

The Complex Intersection of Consumers and Cannabis: Using Insights to Optimize Product, Pricing and Assortment Decisions

Speaker
  • CEO, BDSA
    Biography
      Roy Bingham is a Harvard MBA and former McKinsey consultant, banker, serial entrepreneur, and co-founder of BDS Analytics with Liz Stahura. He started BDSA in 2015 after recognizing that the cannabis industry lacked the kind of sophisticated data that is both commonplace and essential in other industries where point of sale analytics and understanding consumer behavior drive decisions from new product development to sales and marketing. Roy was an early investor in SPINS - a very successful data analytics company for the Natural Products Industry - and later was an expert user of their data, as well as data from IRI, Nielsen and others as a senior sales and marketing executive with ReNewLife - America's leading natural digestive care company. His other businesses include Health Business Partners, Nutrition Business Journal, Health Strategies Consulting, Nourishlife and the NBJ Summit. He is also a chartered banker, having started his career with NatWest Bank and then Paragon PLC.
      Since the founding of BDS Analytics in 2015, the company has since grown into the most cited data and analytics provider for the cannabis industry.

      About BDS Analytics:
      Headquartered in Boulder, Colo., BDS Analytics provides businesses with smart, actionable, and accurate cannabis market intelligence and consumer research. The company provides a holistic understanding of the cannabis market through insights distilled from dispensary point-of-sale systems through its market-leading GreenEdge™ Platform, producing comprehensive consumer research, and generating cannabis industry financial projections and analyses led by BDS Analytics' industry-leading team of thought leaders and analysts. www.bdsanalytics.com

    Abstract

    Cannabis consumption is multi-faceted and multi-purposed, driven by many layers of need, motivation and intent, from health and wellness benefits to recreational. Do you know what’s driving shoppers in your market?

    Join us for a data deep dive into BDSA’s consumer insights focused on the Midwest! Learn who, how and why consumers prefer to consume so you can:

    • Optimize marketing and promotions to appeal to the most valuable customers
    • Better tailor assortment to meet target customers’ needs
    • Better develop and refine target markets across their product portfolio Identify white space innovation opportunities to deliver on consumer’ unmet needs
    • Identify penetration opportunities among non-consumers

    Learn more about consumers and non-consumers and how to leverage this data for market expansion, defining the right products for your existing customers and growing into new segments while staying ahead of market trends.


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