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Sept. 23 & 24, 10 am - 3 pm CT

MJ Unpacked - Midwest

MJ Unpacked, in partnership with BDSA, is a distinctive virtual summit that accelerates the growth and profitability of cannabis brands and retailers. MJ Unpacked delivers state-market specific actionable intel, best practices, and an exhibit of new products. Collaborate online with your peers to address your unique challenges and ignite innovation that keeps your business moving forward.

MJ Unpacked is exclusive to cannabis CPG brands and retail executives..


Speakers

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Speakers

  • George Jage
    CEO, Jage Media
    Biography
      George is one of the leading cannabis media executives who entered the industry in 2014 with over 25 years' experience building business media assets. He served as President of MJBizDaily and was the lead developer of MJBizCon from 2014 through 2017. He served as CEO of Dope media leading the company sale of assets to High Times Holding Corp in 2018. He served as president of MJ Link and launched MJ Micro, a conference to drive private investment into public cannabis entities.
    • Roy Bingham
      CEO, BDSA
      Biography
        Roy Bingham is a Harvard MBA and former McKinsey consultant, banker, serial entrepreneur, and co-founder of BDS Analytics with Liz Stahura. He started BDSA in 2015 after recognizing that the cannabis industry lacked the kind of sophisticated data that is both commonplace and essential in other industries where point of sale analytics and understanding consumer behavior drive decisions from new product development to sales and marketing. Roy was an early investor in SPINS - a very successful data analytics company for the Natural Products Industry - and later was an expert user of their data, as well as data from IRI, Nielsen and others as a senior sales and marketing executive with ReNewLife - America's leading natural digestive care company. His other businesses include Health Business Partners, Nutrition Business Journal, Health Strategies Consulting, Nourishlife and the NBJ Summit. He is also a chartered banker, having started his career with NatWest Bank and then Paragon PLC. Since the founding of BDS Analytics in 2015, the company has since grown into the most cited data and analytics provider for the cannabis industry. About BDS Analytics: Headquartered in Boulder, Colo., BDS Analytics provides businesses with smart, actionable, and accurate cannabis market intelligence and consumer research. The company provides a holistic understanding of the cannabis market through insights distilled from dispensary point-of-sale systems through its market-leading GreenEdge™ Platform, producing comprehensive consumer research, and generating cannabis industry financial projections and analyses led by BDS Analytics' industry-leading team of thought leaders and analysts. www.bdsanalytics.com
      • Ryan Brown
        CEO, Native Roots Cannabis Co. & Garden Variety
        Biography

          As the CEO of Native Roots and Garden Variety, Ryan Brown is responsible for running all facets of the business. He began his tenure in 2016 as Chief Revenue Officer and took the reins of the organization leadership as CEO in 2017. During Ryan's tenure, Native Roots grew from 13 to 20 retail locations, became the first licensed US retailer in the Canadian marketplace with its Garden Variety retail brand, developed a CBD retail concept branded Native Roots Wellness and built out a team and strategy to significantly grow the manufactured product portfolio to include 9 targeted brands. Prior to joining, Ryan was a manager for RevGen Partners leading the education practice charged with business development and delivery of products. He served several major clients including the Denver Public School District with business strategy and implementation as they transitioned to new state standards after the “No Child Left Behind” legislation, impacting more than 5,000 teachers and most academic departments. During his time at RevGen he started the internal Community Service Group, which directed company funds and employee volunteer time to non-profit organizations and grew the commitment 100% each year. Previously he worked as a business consultant at Hitachi Consulting with national healthcare clients, local non- profit organizations, a major Denver construction company and a national electric and gas utility. Raised in Golden, CO, Ryan graduated from the University of Denver with an MBA and a degree in Philosophy and Digital Media. During his time as a graduate student he also started and ran his own web design firm. He has both his Project Management Professional (PMP) and Six Sigma certifications.

        • Charlie Cain
          Corporate Entrepreneur
          Biography

            Charlie Cain is a Corporate Entrepreneur with 20+ years’ experience developing and inspiring teams to create iconic brands, engaging customer experiences, and high performing cultures in the e-commerce, foodservice, and cannabis industries. Charlie entered Cannabis in 2015 after serving as VP of Retail Operations, Concept Development, and Franchising for Starbucks. After exploring the industry as a consultant for cannabis leaders including Privateer Holdings, Tilray, and Grodan, Charlie took the helm as CEO of Seattle-based Dockside Cannabis in 2016. Voted Best Pot Shop in Seattle 5 of the last 6 years by the readers of Seattle Weekly, Dockside is the longest-operating Medical and Recreational Retailer in Washington State, with four stores operating around the Seattle area. Charlie re-joined Tilray in 2018 as VP, Global Retail to guide the company’s entry into Adult-Use cannabis. There he recruited subject matter leaders from companies including Amazon, Starbucks, Microsoft, and Uber to design and build a Retail Shared Services organization to efficiently develop and support retail brands through national and international expansion. In addition to leading Tilray’s company-owned retail initiatives, Charlie led Retail M&A activity across North America, conducting extensive market research, due diligence, and investment into public and private firms in the US and Canada.

          • Denise De Nardi
            VP Sales, Native Roots
            Biography

              Denise is currently the VP of Sales at Native Roots Cannabis Co., overseeing both the retail and wholesale channels. Prior to Native Roots, Denise led retail for global brands in the natural beauty sector. She has an entrepreneurial mindset with the talent to adapt quickly to changing retail landscapes. Success in retail is elevating the customer experience, inspiring loyalty and developing an effective leadership team. She believes people drive the cannabis industry and effective strategy and communication is key.

            • Jennifer Dooley
              Chief Strategy Officer, Green Thumb Industries
              Biography

                Jennifer Dooley brings a decade of experience building consumer brands, driven by her uniquely creative and analytical approach to identifying and capitalizing on market opportunities to Green Thumb. Prior to joining Green Thumb, Jennifer led strategic Brand Development and Innovation at Storck USA, a top 10 global confectioner, known for brands Werther’s Original, Toffifay, Mamba, merci and RIESEN. There, she managed a $100M brand portfolio P&L and brought to market dozens of new products, including the first non-confection product to come out of the century-old Werther’s Original brand: a Caramel Popcorn that knocked out incumbents, earning #1 ranks in the market, and the 2015 Snack Category Product of the Year. She also ran brand operations for the Werther’s Original Caramel Shoppe in the Germany Pavilion at Walt Disney World’s Epcot. In 2019, Jennifer was named to Marijuana Venture’s “40 Under 40” list and High Times “Female 50.” She earned her MBA from Northwestern University Kellogg School of Management with a focus on Marketing, Entrepreneurship and Innovation. Jennifer graduated summa cum laude from the College of Charleston with a Bachelor of Science in Business Administration and English while a member of The College’s NCAA Division I Cross Country and Track + Field teams. She currently resides in Chicago, loves a nice rye, a good pen, puns and boxing.

              • Rocio Garcia
                Co-founder, The People's Dispensary
                Biography

                  Rocio Garcia is an Entrepreneur with a community builder compass. She is a motivated and driven leader with over 15 years of marketing, operations, management, sales, strategic planning, innovation and company leadership. Rocio is a leader in strategic product placement, company market penetration and placement of revenue growth plans amongst much more. Rocio has worked for some of the most recognized brands and joined the cannabis industry through working with The People’s Dispensary first as a co-founder for Chicago and then as a strategy advisor and consultant. In her past entrepreneurship journey, she has launched multiple ventures such as The Be! Agency, a marketing, advertising and business consulting agency as well as The Peoples Management a cannabis focused business consulting agency. Rocio is also a civic leader and community builder with her work in non-profits as Vice President of Be! At Community Initiatives a national nonprofit focused on community needs and initiatives.

                • Dan Gardenswartz
                  CFO & COO, Spherex
                  Biography

                    Daniel Gardenswartz is Chief Financial Officer and Chief Operating Officer of Spherex, an innovative cannabis extraction company and producer of top-shelf vape cartridges, dablicators and infused products. He oversees all financial aspects of the company; assists in operational management, including global supply chain activities; and directs brand-guided growth strategies. With 25 years of experience in private equity and investment banking for a variety of industries, Mr. Gardenswartz has been involved in the execution of corporate finance transactions with an aggregate value of over $8 billion. He is a seasoned expert in helping companies successfully navigate phases of hyper-growth, and advises clients on mergers and acquisitions, restructurings, capital raising and private equity, among other concerns.

                  • Rebecca Gonzalez
                    General Manager, Mission Dispensaries (4 Front Ventures - IL)
                    Biography

                      Rebecca was born and raised in Chicago. She attended the University of Illinois at Chicago where she earned her Bachelor's Degree in Applied Psychology and Disability & Human Development. With over three years of experience in hospitality, she decided to join the cannabis industry to help others seek safe alternative methods to a higher quality of life. She started working for Mission South Chicago Dispensary in June of 2019 as Assistant General Manager. She helped transition the dispensary from a small team of eight to over fifty employees in preparation for Adult Use sales. Recently promoted to General Manager, Rebecca strives to continue providing a safe and welcoming space, and access to cannabis in the South Chicago community.

                    • Joe Hodas
                      CMO, Wana Brands
                      Biography
                        Joe Hodas serves as Chief Marketing Officer for Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana's brand, market share and customer loyalty. An early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO, he guided Gofire's marketing, product development, software and sales, helping to bring the company's first metered dose inhaler to market, while developing the company's next generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly traded company consisting of several ancillary businesses. Hodas' experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations. Hodas has also taught as an adjunct marketing professor at the University of Denver Daniels College of Business. He graduated from the University of Denver, receiving his master's degree in mass communications and public relations after earning a bachelor's degree from the University of Texas.
                      • Jessica Lukas
                        SVP of Commercial Development, BDSA
                        Biography
                          Jessica Lukas is the SVP of Commercial Development at BDSA, the premiere market research firm serving the global cannabinoid industry. Jessica is one of the most sought-after market research experts serving the cannabis market, priding herself in making data come to life with storytelling and actionable insights. Together with her team, she works with manufacturers, retailers, and investors to deliver unmatched insights and analytics to drive their businesses forward. Prior to joining BDSA and the wild world of cannabis data, Jessica Lukas spent over 10 years working with and for top global CPG and beverage alcohol companies in insights, analytics, and marketing leadership roles.
                        • Mitch Meyers
                          CEO, The BeLeaf Company
                          Biography

                            Backed by an impressive resume of achievements in the marketing field, Mitch Meyers brings a fresh perspective to the cannabis and hemp industry. After spending several years in the accounting and audit field, Mitch realized that marketing and product development was her true calling. She was hired to introduce Bud Light for Anheuser-Busch, which is now the largest selling beer in the world. AB subsequently put her in charge of leading their new products group for 6 years. She was named AdWeek’s Advertising Woman of the Year in 1996. After leaving there, she formed a marketing and brand development agency, The Zipatoni Company, that worked with many Fortune 100 companies delivering strategic insights and business development programs. She and her partners built the agency to 350 employees, offices in 5 states and $42 MM in revenue annually. They were acquired by IPG, the Interpublic Group in 2003. Since that time she has entered the cannabis industry receiving a dispensary license in the highly competitive Illinois medical market in 2014. The following year, she received a cultivation, production and dispensing license in Missouri for CBD to treat Epilepsy. She continues to consult with companies around the country on cannabis business. Mitch’s seasoned marketing expertise, coupled with her passion for the plant, products and the ultimate patients, makes her one of the leading faces of the cannabis industry.

                          • Cris Rivera
                            SVP, Retail Marketing and Store Development, Sunnyside
                            Biography

                              Cris Rivera is the SVP of Retail Marketing and Customer Experience at Cresco Labs.  He oversees operations of the Company's 19+ Sunnyside dispensaries and 500+ retail employees across six states, and is responsible for store development, promotional and assortment strategy, customer experience, marketing and branding, and planning and forecasting. Under Mr. Rivera's leadership, he launched Cresco's retail brand, Sunnyside, evolving traditional dispensaries to modern store environments built on wellness, education and customer service.  In the first half of 2020, he led the opening of four Sunnyside stores in Illinois and rebranding of 14 existing dispensary locations in five states, unifying Cresco Labs' store fleet under one national retail brand.  He also spearheaded the launch of online ordering for adult-use customers and has consistently grown Sunnyside's customer relationships and return rate. Prior to Cresco Labs, he spent nearly 10 years in various senior brand management roles at MillerCoors, where he led brand turnarounds and expansion of America’s favorite beer brands—Coors Light, Miller Lite and Blue Moon.  He spearheaded the repositioning of Miller Lite through a transformation of the brand’s point-of-sale materials from cheap and “sophomoric” to classic and understated, brought back the original white can, and oversaw a marketing campaign presenting Miller Lite as the original light beer and a high-quality choice.  These efforts resulted in the rebound of light beer category sales and one of the most significant brand turnaround stories in the past decade. Ad Age named Mr. Rivera one of top influencers in the media, marketing and technology space in its 2015 Class of Young Influentials, and he was featured in Hispanic Executive for his award-winning multicultural marketing work for Coors Light.  Before joining MillerCoors, Mr. Rivera began his career in consumer packaged goods at PepsiCo, working in innovation, retail marketing and communications for Tropicana Juices. He is a board member for Crowded Learning, an organization that seeks to provide adults with free, crowd-sourced learning resources to help them build skills and position them for new jobs.  He is a former junior board member of the Cabrini Green Legal Aid.  In addition, he has spoken a numerous industry events, including Cannabis Business Times’ 2020 Cannabis Conference, 2020 MJ Unpacked--Midwest and 2020 Green Market Summit. Mr. Rivera graduated from Duke University with a bachelor's degree in Economics and received his MBA from the Tuck School of Business at Dartmouth College.

                            • Guy Rocourt
                              Co-founder & Chief Product Officer, Papa & Barkley
                              Biography

                                Guy Rocourt, Co-Founder and Chief Products Officer Guy is the Co-founder, and Chief Product Officer for Egg Rock holdings. Egg Rock owns Papa & Barkley, a cannabis wellness line of products and Papa’s Select, a cannabis concentrate line. Guy Rocourt is an experienced cannabis entrepreneur and an expert indoor grower, extractor and product development practitioner. Guy has launched multiple companies in the cannabis space, over the last 2 decades, and has deep subject matter expertise. Guy is a graduate of the Rochester Institute of Technology and a Navy veteran. He has designed and built manufactured infused products facilities (MIPs) in California, Nevada and Colorado. In addition to his technical and scientific expertise, he is also an artist with the cannabis plant, continuously envisioning and creating new products. His creativity and understanding of the market and cannabis consumers provides deep insight into strategy, production, due diligence of potential investments and product development. Aside from his creative background and experience in product development, Guy was a long-time caregiver for Montel Williams and has also helped other patients with issues including irritable bowel syndrome (IBS), Crohn's Disease, cancer and epilepsy. His understanding of the lifecycle of the plant and its ability to produce rich ratios of cannabinoids and terpenes has led him to craft wellness products (such as CBD/THC tinctures) with the goal of helping those suffering from chronic pain. Through his journey, Guy has unlocked the power of the plant to help those around him.

                              • Sparky Rose
                                Co-founder & Managing Partner, Supercritical, LLC
                                Biography

                                  Since the early stages of the Internet, in the mid-1990s, Sparky Rose has grown from a cutting-edge designer into a leading branding and marketing professional with deep expertise and focus in the medical and recreational cannabis industry. A visionary and believer in championing products that help society, he was at the forefront of the cannabis industry from 2003 to 2006 as executive director of Compassionate Caregivers, an Oakland, California-based medical cannabis company. Sparky helped grow the business from two to seven dispensaries in just 18 months. In addition, he had oversight of its three cultivation centers, managed over 280 employees, and oversaw revenue growth to more than $5 million per month. Sparky understands the regulatory issues between states and has been commissioned to consult for numerous cannabis companies in California, Colorado, Washington, Nevada, Maryland, Pennsylvania, Ohio, and Illinois, where he resides. Prior to co-founding Supercritical, Sparky developed the original branding, design, and packaging for Sacred Mind & Body’s THC and hemp seed oil line. He’s advised the Cannabis Training Institute and ebbu. He was one of the co-founders, with CEO Adam Grossman, of the Papa & Barkley cannabis brand, heading up all branding, design, and packaging. Most recently, Sparky led new product initiatives and retail design and experience as Chief Marketing Officer for Illinois-based PharmaCann. He is known for creating one of the most comprehensive training programs for cannabis patient care representatives as well as consulting and advising on various operational aspects, including the company’s nitrogen flush packaging process. Earlier in his career, Sparky was creative lead at San Francisco-based Viant through its IPO in 1999 and was the head of all eBusiness at Fortune 500 firm Robert Half International (NYSE: RHI) following which he worked in its corporate development/M&A department. In addition, Sparky has consulted with non-cannabis clients including Chanel, DDB, BBDO, Ogilvy & Mather, DirecTV, PepsiCo, and Fox Sports Networks. He has also served as creative director for Discovery Communications’ Digital Cable Networks and Advanced Television Studio. Sparky is a lifelong drummer who played for Bay Area sensation Tang! before his marriage to wife Kat and acquisition of two miniature schnauzers.

                                • Jordan A. Smith
                                  Co-owner & Operations Director, Green Springs, Oklahoma
                                  Biography

                                    Jordan, an Oklahoma native is the founder and co-owner of Green Springs Dispensaries in Edmond and Oklahoma City, OK. She has been immersed in the marijuana industry for more than 12 years. Jordan’s experience began in Durango and Denver, Colorado and encompasses every facet of the industries dispensary, cultivation and processing departments. Incorporating corporate operations and entrepreneurship she has been a leader in the success of several operations across the country. Through legislative process consulting with companies and regulatory agencies in states such as Colorado, Arkansas, Massachusetts, Missouri, Nevada, Oklahoma and New Jersey Jordan will ensure that the industry continues to be successful and professional for both the states and business owners. Jordan graduated from Fort Lewis College in Durango where she completed a degree in Environmental Sciences minoring in Biology. Her drive and professional energy bring passion and innovative business strategy to Oklahoma’s marijuana industry.

                                  • Nancy Whiteman
                                    Co-Founder & CEO, Wana Brands
                                    Biography

                                      As Wana Brands CEO, Nancy Whiteman has been instrumental in securing the company’s position as America’s best-selling edible, according to the BDSA 2019 Brand Share Report. Nancy directs development of partnerships and licensing agreements domestically and internationally. She leads the company’s strategic vision and has been instrumental in Wana Brands’ growth into new and emerging markets. Nancy launched Wana Wellness Hemp Herbal Supplements leveraging her expertise in cannabinoid innovation and product development.

                                    • Chris Young
                                      Former Director of Retail Operations, SkyMint (Green Peak Innovations - MI)
                                      Biography

                                        Chris was born and raised in a small Texas town before joining the military out of high school. After service, he joined the cannabis industry in Washington state back in 2015. Chris has been incredibly fortunate to work for amazing operators within the cannabis sector since then. He worked with Have a Heart in Washington before heading to California to join Airfield Supply Co. Being with such great companies in two different markets gave Chris incredible insight into why consumers were drawn to certain brands. He’s been with Skymint for 2 ½ years in Michigan and has really loved getting to help build an incredible brand in an exciting new market.

                                      • Moderator: Ethan Singal
                                        Marketing Project Manager, Greentank
                                        Biography

                                          Ethan has been working in marketing, business development, and operational roles with Greentank since its inception. Ethan also manages all trade show operations for the company, helping to increase Greentank’s brand exposure throughout North America.

                                        • Moderator: Kristy Schlepp
                                          CEO, ODN
                                        • Moderator: Stephanie Yarbrough
                                          VP of Retail, GrowFlow
                                        • Moderator: Marco Jimenez
                                          Marketing Director, GreenBroz Inc.
                                          Biography

                                            Marco is considered to be a conscientious and very well connected leader in the marketing industry. Specializing in video brand marketing, the transition into the Marketing Director role at GreenBroz has been a smooth one. Always conscious of the "big picture" perception of our Brand, Marco has successfully adapted and modified his talents into the burgeoning cannabis industry. In addition to his role at GreenBroz, Marco owns his own small business, MBotanics, producing topicals, balms, and other CBD infused products for his growing client-base. His small business implements numerous automation techniques to produce consistent and reliable products that keep his customers coming back.

                                          • Moderator: Daniel Hwang
                                            Cerak
                                          • Moderator: John Manlove
                                            CEO & Founder, Apex Trading
                                          • Moderator: Ricardo Baca
                                            CEO & Founder, Grasslands: A Journalism-Minded Agency
                                            Biography

                                              Ricardo Baca is a 20-year veteran journalist, keynote speaker, two-time TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix). In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business and culture, and continues to columnize and host podcasts for a number of top publications.

                                            • Margeaux Bruner
                                              Director of Compliance and Diversity Inclusion, Red, White & Bloom
                                              Biography

                                                Margeaux Bruner supports the legal, compliance, and government affairs team by assisting with onsite operational compliance across all business entities for Red White & Bloom as Director of Compliance & Diversity Inclusion.

                                                As a current member of Minority Cannabis Business Association Board of Directors and former Political Director for the Michigan Cannabis Industry Association, Bruner assuaged and liaised policy on behalf of membership. Bipartisan appointments; Attorney General Dana Nessel’s Marijuana Policy Workgroup, and former Governor Rick Snyder as a Commissioner for the Impaired Driving Safety Committee representing qualified and registered patients.

                                              • Kaliko Castille
                                                Vice President, Minority Cannabis Business Association
                                                Biography

                                                  Kaliko Castille is the CEO and Co-Founder of ThndrStrm Strategies, a digital marketing and communications firm focused on helping political campaigns and businesses develop and execute their digital strategy. Before starting ThndrStrm, Kaliko spent 10 years in the marijuana reform movement, starting as an activist and intern for NORML before going on to run sales and marketing for various cannabis industry startups. He most recently served as Director of Marketing for the National Cannabis Industry Association, overseeing their content team and currently sits as Vice President of the Minority Cannabis Business Association.

                                                • Arcillia Miller
                                                  Project Coordinator, Oklahoma Women's Cannabis Association
                                                  Biography

                                                    Arcillia Miller is an entrepreneur, author and self-described “Herb Hypothesizer. She completed her Bachelor of Science degree, with a focus in Business and Multimedia. Although she travelled extensively, supporting her husband during his military career, family has always been an important part of her motivation. 

                                                    She is committed to the belief that legalizing medical marijuana would lead to protection for patients who could benefit from its use. Unfortunately, because the plant has been demonized through deep rooted misconceptions, she has focused her energy on education as the key to dispelling misunderstanding. Motivated by this principle, she co-founded Cannabis Education Advocacy Symposium and Expo (C.E.A.S.E.), whose mission was to increase awareness and educate Oklahoma consumers about the medical and economic benefits of cannabis. The result was Oklahoma’s first ever, Cannabis conference which fueled a drive for industry across the state of Oklahoma. 

                                                    Continuing her desire to advocate for cannabis education, she currently serves as Project Coordinator of Oklahoma Women Cann Association, Co-Director of Social Equity and Director of Education for the OK4U Approved Organization.

                                                  • Pamela Althoff
                                                    Executive Director, Cannabis Business Association of Illinois
                                                  • Jack Cardetti
                                                    Spokesperson, MoCannTrade
                                                    Biography

                                                      Jack Cardetti currently serves as the industry spokesman for the Missouri Medical Cannabis Trade Association, MoCannTrade, where he can regularly be found in state and national news publications serving as the voice for patients and the industry. In this role Cardetti also helps to educate the public on Missouri’s medical marijuana program and works with stakeholders and regulators to ensure Missouri’s implementation is among the best in the country.
                                                      In 2018 election cycle, Cardetti led the historic effort to bring medical marijuana to Missouri. He served as General Consultant for New Approach Missouri running the Amendment 2 campaign. The medical marijuana initiative was the leading vote getter on the entire Missouri ballot with 66%, while defeating two other competing medical marijuana initiatives. Cardetti helped draft the constitutional amendment, formed the coalition to pass the measure, and served as the campaign’s spokesman and lead strategist.
                                                      Cardetti has previously served as a policy advisor and spokesman for two Missouri Governors and the Missouri Attorney General. He now runs Tightline Public Affairs where he’s one of the state’s most prominent political consultants helping businesses, coalitions and campaigns develop and deliver their message, including the state’s largest medical marijuana trade association.
                                                      Jack formerly served as Missouri Gov. Jay Nixon’s Director of Communications, helping the Governor successfully advance a message of job creation and fiscal stewardship that resonated with the citizens of Missouri. Jack and his team at served as General Consultants for Nixon’s double-digit reelection victory.
                                                      In 2012 he also helped two-term state representative Jason Kander become the youngest statewide elected official in America. He also led the effort to prevent changes to the Missouri Court Plan by defeating Amendment 3 24-76%, one of the largest defeats on a Constitutional Amendment in Missouri history.
                                                      Raised in St. James, Missouri, Jack Cardetti previously worked as the Director of Communications for the Missouri Democratic Party. As the party’s primary spokesman, Jack could ordinarily be found in newspaper articles, on the radio and in television interviews opining on topics ranging from politics to policy.
                                                      In the 2008 election cycle Jack helped elect Jay Nixon to the Governor’s Office by the widest margin of any open governor’s race in Missouri since 1964.
                                                      In 2006 Jack helped Claire McCaskill knock off incumbent Sen. Jim Talent, which gave Democrats control of the U.S. Senate. Missouri Democrats also picked up seats in both the Missouri House and Senate for the first time in nearly 20 years and helped pass stem cell and minimum wage ballot initiatives.
                                                      Prior to joining the Missouri Democratic Party in August 2004, Jack served as Press Secretary for Missouri Gov. Bob Holden. In the Governor’s Office, Cardetti also oversaw economic development and agriculture policy.
                                                      Jack, a graduate of the University of Missouri, lives in Columbia, Missouri with his wife Ann and their three children, Ben, Emma and Leo.

                                                    • Leah Hull
                                                      Director of Marketing, OK4U
                                                      Biography

                                                        As the Secretary of Affairs for OK4U Leah Hull passionately leads and executes strategic analysis and systemic resolutions for the medical marijuana community at OK4U. Hull’s purpose is simple, to navigate through industry changes by effectively using legislation to drive political action while maintaining continuity across OK4U to create a state and national standard for the medical marijuana community.

                                                      • Robin Schnieder
                                                        Michigan Cannabis Industry Association
                                                        Biography

                                                          Robin Schneider serves as the executive director of the Michigan Cannabis Industry Association. The MICIA is Michigan's largest cannabis trade association, currently representing more than 200 licensed businesses and the companies that service them. The association acts as a united voice for medical and adult-use cannabis businesses and advocates a responsible and successful industry by promoting sensible laws and regulations and industry best practices among members.

                                                          Prior to her role at MICIA, Robin spent more than 10 years advocating on cannabis reform issues. She is the former executive director of the National Patient Rights Association where she helped medical marijuana patients advocate for state laws that ensure safe access to medicine. This includes the passage of the Medical Marijuana Facilities Licensing Act and laws allowing for marijuana-infused products to be sold by MMFLA licensees.

                                                          In 2018, Robin served as the finance director for the Coalition to Regulate Marijuana Like Alcohol, the organization that led the Proposal 1 campaign to legalize adult-use cannabis for Michigan adults 21 years and older. She was responsible for raising more than $3 million in support for ending prohibition and creating a licensed and regulated industry.

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