JUL 14, 2016 7:45 AM PDT

The NPS Difference

Speakers
  • Sr. Director of Marketing, Cardinal Health
    Biography
      Keith joined Cardinal Health NPS in 2014 and is the Senior Director of Marketing, where he is responsible for developing and implementing strategies and marketing programs that meet or exceed revenue objectives for key customer segments. Prior to joining Cardinal Health, he held a number of key marketing and strategy positions with General Mills/The Pillsbury Company, Merck & Co Inc. and Shire Pharmaceuticals.
    • Sr. Regional Sales Director, Cardinal Health
    • Regional Area Manager, Cardinal Health
    • Regional Area Director, Cardinal Health

    Abstract
    The NPS difference is how we most effectively convey to customers what makes us unique and different vs. the competition in how we solve their most pressing problems.   

    You may recall that the NPS difference was introduced at last year’s National Field Meeting in Chicago and reflected in several new resources.  

    In this session, there are four important learning objectives we want you take from the session:    
    1. How to most effectively probe during customer engagement to uncover a “Time”, “Risk” or ”Money” problem.
    2. How to most effectively transition from problem identification to a unique solution consistent with the NPS difference.
    3. How to use the resources, or combination of resources, to introduce and reinforce the NPS difference with customers.
    4. How to create a customer experience that is impactful and creates an emotive connection with the customer because we really understand

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