PepsiCo is one of the largest cola manufacturers in the world, right beside Coca-Cola, so it's a pretty big deal when they say they're changing their drink's formula. This week, those who drink Diet Pepsi will notice a different flavor to the popular carbonated cola soft drink.
Pepsi has announced that they've dropped the use of Aspartame as an artificial sweetener in Diet Pepsi, and have moved to a new artificial sweetener that should taste better and should be a lot better for you.
Pepsi says that the use of Aspartame was the number one reason that Pepsi customers called in with complaints, so it will be an interesting experiment to see if the new artificial sweetener will boost sales of the diet drink.
Loyal fans often dislike changes, but for those that hated the use of Aspartame and its unpleasant after-taste, it could be a positive change for the cola's flavor that could bring old customers back to buying the Pepsi name again.
Notably, competitors like Coca Cola still use Aspartame to sweeten their diet Coke soft drinks, as do many other brands that make diet sodas.
Pepsi's new "now Aspartame-free" soda will be marked with signs and on the individual labels to let the consumers know they're buying a new formula with a new taste, as shown in the image above.
The company also plans to offer in-store sampling, as NBC News reports, allowing consumers to taste the new formula before they buy a case of it. This will let them decide whether or not the taste is worth the purchase.
Are you interested in trying the new Aspartame-free diet Pepsi? If so, it should only be a few weeks before it's available in stores near you!
Source: NBC News