JAN 12, 2017 03:27 PM PST
Glow Power - The Chemistry of Bioluminescence
WRITTEN BY: Karen Sorenson
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Much like the creatures form the land of Pandora in James Cameron’s Avatar, glowing (or bioluminescent) animals have a certain mystique to them. Perhaps it’s due to the rarity us humans get to see them on land that we want to catch them in mason jars and keep them forever.

The truth of the matter is that glowing creatures are quite common, at least in the deep sea. In fact, an astounding 80-90 percent of the animals in the open ocean have some element of bioluminescence. These fascinating creatures have taken hundreds of millions of years to evolved and shine some light on the purpose of these chemical reactions.

While captivating to look at, this chemical phenomenon is not just for vanity. Many of these creatures use their glowing mutant powers to breed, feed and even evade predators. They have even proven useful to humans. European coal miners would use dried fish skins as a light source down in the mines. These creatures have even worked their way into folklore around the world. In Victorian England fireflies were harbingers of death. In Bengal, swallowing one would cure blindness. And in the South, a firefly in the house signals good luck.


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  • I am an award-winning public relations professional with seven years of experience, multiple individual awards and numerous top-tier articles and product awards to my credit. I have managed a variety of press outreach projects, reported quarterly media activity and mentored junior or newer employees. I secured critical media placements, including print and online in Cosmopolitan Magazine, the San Francisco Chronicle, Chicago Tribune, Los Angeles Times and the Los Angeles Business Journal; while achieving and maintaining close working relationships with top tech reporters. I successfully balance managing media campaigns, contributing to an award-winning company newsletter, press tour travel and serving as the official spokesperson for conferences and user group presentations. As part of the award-winning editorial team of iolo insider, the monthly internal company newsletter, I won PRSA-LA PRism Awards in 2010 and 2011, as well as Holmes Report's SABRE Awards and PR News' Platinum PR Awards in 2011. Fluent in English and Lithuanian, I hold a BA in Communications with an emphasis in PR from Brigham Young University. I currently work at LabRoots managing digital content and PR activities.

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