JUL 14, 2016 05:54 AM PDT

Advertising Cancer Cures? Not in the UK


In the United States, prescription drugs, for any illness, can be advertised on television directly to patients. While the ads have to include lots of technical information on side effects and contraindications, they are still all over the airwaves. The same is not true in Great Britain. No drugs can be advertised on television or in any manner that is direct to the consumer. They can, of course, be marketed to physicians. More specifically, British law addresses cancer treatments, singling out any products or substances that reference a benefit for cancer

The issue came up recently when a British television star, Noel Edmonds, credited an Electromagnetic Yoga mat for curing his cancer. While the field of electromagnetic treatments for cancer is new and could be promising, no research to date can show that it is a cure for cancer. Immediately, the makers of the EMPpad disavowed any connections to Edmonds, putting a statement on the top of their website that they don't agree with his claims and vehemently assert that there is no evidence of any affect the pad has on cancer. They were likely concerned about the laws concerning cancer adverts and anxious to let consumers know that this endorsement had not come from them.

While in the US makers of supplements not subject to the FDA regulations might tout any and all kinds of benefits, including cancer fighting abilities, in the UK they are quite strict about who can say what about cures for cancer, leaving it to the medical professionals to sort out.
About the Author
  • I'm a writer living in the Boston area. My interests include cancer research, cardiology and neuroscience. I want to be part of using the Internet and social media to educate professionals and patients in a collaborative environment.
You May Also Like
DEC 15, 2018
Videos
DEC 15, 2018
Why Does Your Nose Burn From Eating Wasabi?
Many of us might have thought we had wasabi; the green condiment that comes in packaged Sushi. But, more than often that is actually not wasabi—it&rs...
DEC 17, 2018
Videos
DEC 17, 2018
The 15 year-old who is taking the world by a storm
Fifteen-year-old environmental justice activist Greta Thunberg from Sweden took the climate talks at the COP24 summit by the horns with her barely over thr...
DEC 22, 2018
Videos
DEC 22, 2018
Winter solstice, full moon, and a meteor shower all in 24 hours!
Yesterday marked the winter solstice, the shortest day of the year and the official start to winter in the Northern hemisphere. But yesterday’s solst...
JAN 04, 2019
Health & Medicine
JAN 04, 2019
New Year New Body Alignment
If your New Year’s resolution includes more exercise be sure to consider your body positioning during each and every fitness activity. This is to ens...
JAN 06, 2019
Health & Medicine
JAN 06, 2019
GI Motility Disorders
When gastric acid secretion is increased, there is a greater risk of developing motility disorders, such as GERD, peptic ulcer disease (PUD), and gastritis...
JAN 08, 2019
Space & Astronomy
JAN 08, 2019
Learn About the Advanced Technologies Packed Into the Mars 2020 Rover
NASA has sent a lot of spacecraft to Mars to explore the red planet for clues about its formation and suitability for life, but the upcoming Mars 2020 rove...
Loading Comments...