Tips for Successful Social Campaigns with Labroots

When it comes to launching a successful social post with Labroots, it all comes down to the content. Whether your goal is to generate leads, increase brand awareness, or gain new exposure from a targeted audience, content is everything. We’re here to provide you with what makes the difference in having a successful social post.

Consider this your guide to deploying a successful social post with Labroots.

Copy

Being clear and concise in your messaging is key. Keep it short, yet informative.

1. Studies have shown that 80% of users are accessing social media platforms through their mobile devices. That being said, many users will only read the first line of your social post. It is important to get to the point quickly and at the beginning of the post’s copy.
2. Educating your audience through copy is a must! Readers of your post must feel that they are getting something out of continuing to read the post, or by clicking on the link. Using copy that leaves the reader wanting more results in a higher number of link clicks. 
3. Include a call-to-action at the end of each post. Call-to-actions greatly increase the overall engagement and link clicks that a social post receives. Some examples of successful call-to-actions include;
   • Sign up for our newsletter for product updates
   • Contact one of our sales reps for more information
   • Want to learn more? Follow the journey here. 
   • Links to social media pages

Hashtags

Hashtag use for B2B marketing should be approached differently than typical hashtag use. Keep your hashtags relevant, and to a minimum.

1. Hashtags have proven their worth on social platforms time and time again, but overdoing it can sometimes look unnatural to readers. As a business, it is even more difficult to gain prospective customers’ trust. Overusing hashtags can make your post look like spam in a reader’s eyes, losing that growing trust. Being aware of how many you use is key to a successful post. 
2. Know what kind of hashtag you are using, and why. Hashtag types include:
   • Trending: These hashtags take advantage of current trends on social media. For example, if space exploration is trending, including relevant space hashtags such as #tothemoon, #spaceresearch, #astronomy, #spacetravel, and more. 
   • Branded: By including a hashtag of your company, or a short identifier that you use in all social promotions (with Labroots, and your own), company visibility will grow, as well as keep all social posts organized. Some examples of this could be #labrootsvirtualevents or #govirtualwithlabroots. 
3. Hashtags can help you create a community. If used regularly, like-minded viewers may search for a hashtag consistently, and be excited to see that your company has joined in that hashtag’s community, increasing brand awareness for you. Some examples of community hashtags include; #helpingother, #photographerlife, and more.

Imagery

Let’s be honest, imagery is what catches a person’s attention, not a wall of text. The use of eye-catching imagery is key to having a successful social post, regardless of the platform. For example:

1. They say a picture is worth a thousand words, right? The same applies to social posts. A social media post with imagery is 10 times more likely to be engaged with, whether that be post interaction or a link click. 
2. Making sure you have a correctly sized image for your social post is imperative. Here are the optimal sizes for each social media platform; 
   • Facebook: 1200x630 pixels 
   • Twitter:1600x1900 pixels
   • LinkedIn
3. Don’t be afraid to use copy in your imagery! As mentioned, it’s the image that catches a reader’s eye first. This is the perfect opportunity to include any short copy that you’d really like the reader to see. 

Videos

1. When it comes to using videos instead of imagery for your posts, it is important to know your goals upfront. Social posts with videos are more likely to be engaged with (likes, comments, shares), but posts with images are more likely to have link clicks. 
2. Also, keep in mind that when posting a video on social media, the actual video is not a clickable link. Readers will have to physically click on the URL within the copy of the post, while images are clickable.

Pick the Right Audience

Labroots offers 16 niche category pages for you to choose from, each with a unique audience.

1. Take the time to really think about which audience makes the most sense for your social post to get in front of. Although Labroots category pages vary in audience size, link click results are typically around the same amount, regardless of the category page.

Don’t forget to share the social post with Labroots on your own social media platforms! Including company information, such as social media handles, drives traffic to your company’s pages indirectly. Increasing the audience that the post gets in front of is key to increasing link clicks.

For more information regarding social media post best practices with Labroots, please feel free to reach out to Jacqueline Colello jacqueline.colello@labroots.com. 

If you are interested in pricing and what is included in each set of social media posts with Labroots, please visit our 2022 Media Kit and get in touch with a sales rep today!