Round Table Discussion - Strategic PR: How to Get a Reporter's Attention

This half-hour roundtable is a deep dive case study featuring three cannabis executives discussing the strategy behind some of their favorite media hits - moderated by one of the top PR professionals working in cannabis. From big product launches to flashy collaborations, how did these cannabis brands make meaningful connections with their consumers via strategic earned media plays?

Round Table Contributors:

Elizabeth Hogan, Willie's Reserve

Katie Mattox, Marketing Director, Spherex

Corree Schmitz, Ripple