SEP 23, 2020 12:00 PM CDT

Choose Wisely: How to Evaluate & Select New Products for your Dispensary

Speakers
  • CMO, Wana Brands
    Biography
      Joe Hodas serves as Chief Marketing Officer for Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana's brand, market share and customer loyalty. An early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO, he guided Gofire's marketing, product development, software and sales, helping to bring the company's first metered dose inhaler to market, while developing the company's next generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly traded company consisting of several ancillary businesses. Hodas' experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations. Hodas has also taught as an adjunct marketing professor at the University of Denver Daniels College of Business. He graduated from the University of Denver, receiving his master's degree in mass communications and public relations after earning a bachelor's degree from the University of Texas.
    • General Manager, Mission Dispensaries (4 Front Ventures - IL)
      Biography

        Rebecca was born and raised in Chicago. She attended the University of Illinois at Chicago where she earned her Bachelor's Degree in Applied Psychology and Disability & Human Development. With over three years of experience in hospitality, she decided to join the cannabis industry to help others seek safe alternative methods to a higher quality of life. She started working for Mission South Chicago Dispensary in June of 2019 as Assistant General Manager. She helped transition the dispensary from a small team of eight to over fifty employees in preparation for Adult Use sales. Recently promoted to General Manager, Rebecca strives to continue providing a safe and welcoming space, and access to cannabis in the South Chicago community.

      • Former Director of Retail Operations, SkyMint (Green Peak Innovations - MI)
        Biography

          Chris was born and raised in a small Texas town before joining the military out of high school. After service, he joined the cannabis industry in Washington state back in 2015. Chris has been incredibly fortunate to work for amazing operators within the cannabis sector since then. He worked with Have a Heart in Washington before heading to California to join Airfield Supply Co. Being with such great companies in two different markets gave Chris incredible insight into why consumers were drawn to certain brands. He’s been with Skymint for 2 ½ years in Michigan and has really loved getting to help build an incredible brand in an exciting new market.

        • Co-owner & Operations Director, Green Springs, Oklahoma
          Biography

            Jordan, an Oklahoma native is the founder and co-owner of Green Springs Dispensaries in Edmond and Oklahoma City, OK. She has been immersed in the marijuana industry for more than 12 years. Jordan’s experience began in Durango and Denver, Colorado and encompasses every facet of the industries dispensary, cultivation and processing departments. Incorporating corporate operations and entrepreneurship she has been a leader in the success of several operations across the country. Through legislative process consulting with companies and regulatory agencies in states such as Colorado, Arkansas, Massachusetts, Missouri, Nevada, Oklahoma and New Jersey Jordan will ensure that the industry continues to be successful and professional for both the states and business owners. Jordan graduated from Fort Lewis College in Durango where she completed a degree in Environmental Sciences minoring in Biology. Her drive and professional energy bring passion and innovative business strategy to Oklahoma’s marijuana industry.


          Abstract

          Develop a dependable evaluation process for new products. This panel of experienced purchasing managers will discuss best practices for evaluating and selecting new products to add to their merchandising mix. They'll also share their preferred method for working with brands while vetting their products.


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