SEP 24, 2020 12:30 PM CDT

Glimpse the Future: Insights from Mature Markets

Speakers
  • Co-founder & Managing Partner, Supercritical, LLC
    Biography

      Since the early stages of the Internet, in the mid-1990s, Sparky Rose has grown from a cutting-edge designer into a leading branding and marketing professional with deep expertise and focus in the medical and recreational cannabis industry. A visionary and believer in championing products that help society, he was at the forefront of the cannabis industry from 2003 to 2006 as executive director of Compassionate Caregivers, an Oakland, California-based medical cannabis company. Sparky helped grow the business from two to seven dispensaries in just 18 months. In addition, he had oversight of its three cultivation centers, managed over 280 employees, and oversaw revenue growth to more than $5 million per month. Sparky understands the regulatory issues between states and has been commissioned to consult for numerous cannabis companies in California, Colorado, Washington, Nevada, Maryland, Pennsylvania, Ohio, and Illinois, where he resides. Prior to co-founding Supercritical, Sparky developed the original branding, design, and packaging for Sacred Mind & Body’s THC and hemp seed oil line. He’s advised the Cannabis Training Institute and ebbu. He was one of the co-founders, with CEO Adam Grossman, of the Papa & Barkley cannabis brand, heading up all branding, design, and packaging. Most recently, Sparky led new product initiatives and retail design and experience as Chief Marketing Officer for Illinois-based PharmaCann. He is known for creating one of the most comprehensive training programs for cannabis patient care representatives as well as consulting and advising on various operational aspects, including the company’s nitrogen flush packaging process. Earlier in his career, Sparky was creative lead at San Francisco-based Viant through its IPO in 1999 and was the head of all eBusiness at Fortune 500 firm Robert Half International (NYSE: RHI) following which he worked in its corporate development/M&A department. In addition, Sparky has consulted with non-cannabis clients including Chanel, DDB, BBDO, Ogilvy & Mather, DirecTV, PepsiCo, and Fox Sports Networks. He has also served as creative director for Discovery Communications’ Digital Cable Networks and Advanced Television Studio. Sparky is a lifelong drummer who played for Bay Area sensation Tang! before his marriage to wife Kat and acquisition of two miniature schnauzers.

    • CEO, Native Roots Cannabis Co. & Garden Variety
      Biography

        As the CEO of Native Roots and Garden Variety, Ryan Brown is responsible for running all facets of the business. He began his tenure in 2016 as Chief Revenue Officer and took the reins of the organization leadership as CEO in 2017. During Ryan's tenure, Native Roots grew from 13 to 20 retail locations, became the first licensed US retailer in the Canadian marketplace with its Garden Variety retail brand, developed a CBD retail concept branded Native Roots Wellness and built out a team and strategy to significantly grow the manufactured product portfolio to include 9 targeted brands. Prior to joining, Ryan was a manager for RevGen Partners leading the education practice charged with business development and delivery of products. He served several major clients including the Denver Public School District with business strategy and implementation as they transitioned to new state standards after the “No Child Left Behind” legislation, impacting more than 5,000 teachers and most academic departments. During his time at RevGen he started the internal Community Service Group, which directed company funds and employee volunteer time to non-profit organizations and grew the commitment 100% each year. Previously he worked as a business consultant at Hitachi Consulting with national healthcare clients, local non- profit organizations, a major Denver construction company and a national electric and gas utility. Raised in Golden, CO, Ryan graduated from the University of Denver with an MBA and a degree in Philosophy and Digital Media. During his time as a graduate student he also started and ran his own web design firm. He has both his Project Management Professional (PMP) and Six Sigma certifications.

      • Co-founder & Chief Product Officer, Papa & Barkley
        Biography

          Guy Rocourt, Co-Founder and Chief Products Officer Guy is the Co-founder, and Chief Product Officer for Egg Rock holdings. Egg Rock owns Papa & Barkley, a cannabis wellness line of products and Papa’s Select, a cannabis concentrate line. Guy Rocourt is an experienced cannabis entrepreneur and an expert indoor grower, extractor and product development practitioner. Guy has launched multiple companies in the cannabis space, over the last 2 decades, and has deep subject matter expertise. Guy is a graduate of the Rochester Institute of Technology and a Navy veteran. He has designed and built manufactured infused products facilities (MIPs) in California, Nevada and Colorado. In addition to his technical and scientific expertise, he is also an artist with the cannabis plant, continuously envisioning and creating new products. His creativity and understanding of the market and cannabis consumers provides deep insight into strategy, production, due diligence of potential investments and product development. Aside from his creative background and experience in product development, Guy was a long-time caregiver for Montel Williams and has also helped other patients with issues including irritable bowel syndrome (IBS), Crohn's Disease, cancer and epilepsy. His understanding of the lifecycle of the plant and its ability to produce rich ratios of cannabinoids and terpenes has led him to craft wellness products (such as CBD/THC tinctures) with the goal of helping those suffering from chronic pain. Through his journey, Guy has unlocked the power of the plant to help those around him.

        • Co-Founder & CEO, Wana Brands
          Biography

            As Wana Brands CEO, Nancy Whiteman has been instrumental in securing the company’s position as America’s best-selling edible, according to the BDSA 2019 Brand Share Report. Nancy directs development of partnerships and licensing agreements domestically and internationally. She leads the company’s strategic vision and has been instrumental in Wana Brands’ growth into new and emerging markets. Nancy launched Wana Wellness Hemp Herbal Supplements leveraging her expertise in cannabinoid innovation and product development.


          Abstract

          The regulated cannabis industry has existed in the US for nearly a decade. New medical and adult-use markets will most likely experience similar maturation and periods of volatility as states with mature markets. This panel will discuss the types of changes Midwestern & Oklahoma cannabis retailers and brands can anticipate and how to address future challenges.


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