PANEL: Reaching the Consumer

How are top multi-state cannabis brands and retailers reaching upstream to engage consumers, attract new users and retain existing customers? Digital marketing - covering advertising, content marketing, thought leadership, influencer marketing, social media and public relations - is more important than ever, but navigating the space involves more roadblocks than green lights. In this high-level panel discussion, we will explore forward-looking best practices and share real-world examples for increasing customer acquisition (and retention) without breaking the bank.