In 2015, Russ founded the Pennsylvania Medical Cannabis Society (PAMCS), the Commonwealth of Pennsylvania's largest organization for professionals, educators and leaders in the industry. Since its inception, PAMCS has been involved in over 45 educational events throughout the Commonwealth of Pennsylvania. PAMCS and Cersosimo's advocacy efforts were instrumental in 2016's successful legalization campaign.
Today, Cersosimo is committed to forging partnerships that improve the capture and analysis of medical cannabis data. Russ sits on the ASTM D37 committee for writing cannabis industry standards and is passionate about developing solutions that will shape the industry. The Pennsylvania Medical Cannabis Society has converted to a national model and has launched Medical Cannabis Society chapters in West Virginia - with plans to open in Maryland, Michigan, and New Jersey in 2018.
A serial entrepreneur as far back as his days studying Psychology at West Virginia University, Cersosimo founded Webbula, a data-centric technology company. As its CEO, Cersosimo generated high-profile clientele including Google, Yahoo, T-Mobile, Neustar, and Epsilon. Mr. Cersosimo also serves as CEO for marketing firm Optimal Reach Media. He currently sits on the Board of Directors of the Tourettes Syndrome Awareness Foundation.