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    Marketing

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

    Webinars

    • JUN 11, 2020 | 10:00 AM
      Lab of the Future -The considerations for entering the digital lab space
      Lab of the Future -The considerations for entering the digital...
      Exploring the gains and challenges of digitizing your laboratory data. Where to start and what to consider for your first steps in tomorrow's lab. A practical approach for you and your l...
      Speaker: Stephen Dey
      Presented at: Eppendorf Planet of Knowledge - A New Dimension
      6
      JUN 09, 2020 | 10:00 AM
      Impacting Patient Outcomes With Rapid Positive Blood Culture ID Utilizing MALDI Mass Spectrometry
      Impacting Patient Outcomes With Rapid Positive Blood Culture ID...
      DATE: June 9, 2020 TIME: 10:00am PT, 1:00pm ET The presentation will first discuss sepsis as a disease and then explain the importance of performing diagnostic tests in the clinical labora...
      Speaker: William (Ike) Northern
      Sponsored By: Bruker Microbiology & Infection Diagnostics
      29
      JUN 03, 2020 | 12:00 PM
      How multiplexed imaging reveals key insights into the tumor microenvironment to inform treatment and improve outcomes
      How multiplexed imaging reveals key insights into the tumor microenvironment...
      Multiplexed immunofluorescent imaging sheds new light on cancer and other complex conditions. This imaging technique offers a deeper understanding of cells and their surroundings by providin...
      Speaker: Paul Goodwin , Fiona Ginty , Prachi Bogetto
      Presented at: Immuno-Oncology Virtual Event Series 2020
      Sponsored By: Cytiva
      0
      JUN 02, 2020 | 9:00 AM
      Osmolality Testing: Providing Unique Process Control for Downstream Operations
      Osmolality Testing: Providing Unique Process Control for Downstream...
      DATE: June 2, 2020 TIME: 9:00am PT, 12:00pm ET Osmolality is a well-established parameter for upstream bioprocessing, formulation, analytical development and QC applications throughout the m...
      Speaker: Alois Jungbauer, PhD , Kristeena Wright, PhD
      Sponsored By: Advanced Instruments
      11 1
      MAY 28, 2020 | 11:00 AM
      Improving LC/MS Workflows efficiencies with Batch queue Sample Submission and Automated Data Analysis
      Improving LC/MS Workflows efficiencies with Batch queue Sample...
      Optimizing a routine LC/MS workflow can greatly improve laboratory efficiency and time to results. Often, a considerable burden to improving LC/MS productivity is the time and cost associate...
      Speaker: Ryan Rademacher
      Presented at: Healthcare Heroes - Clinical Customer Appreciation Symposium
      3
      MAY 27, 2020 | 11:00 AM
      Nano-Emulsion Formulation & Characterization for Life Science and Industrial Markets
      Nano-Emulsion Formulation & Characterization for Life Science...
      DATE: May 27, 2020 TIME: 11:00am PT Nano-emulsions are becoming increasingly popular in various Life Science and Industrial markets including Drug Delivery, Food&Beverage, Cosmetics, and...
      Speaker: Dr. John Costello
      Sponsored By: Beckman Coulter Life Sciences
      16
      MAY 27, 2020 | 9:00 AM
      Enrichment & analysis of rare antigen & virus-specific T cells
      Enrichment & analysis of rare antigen & virus-specific T cells
      DATE: May 27, 2020 TIME: 9:00am PT Analysis of antigen- and virus-specific T cells is essential to the understanding of fundamental immunological processes in the contexts of e.g. infectious...
      Speaker: Marcello Stein, PhD.
      Sponsored By: Miltenyi Biotec
      20
      MAY 27, 2020 | 8:00 AM
      How multiplexed imaging reveals key insights into the tumor microenvironment to inform treatment and improve outcomes
      How multiplexed imaging reveals key insights into the tumor microenvironment...
      DATE: May 27, 2020 TIME: 8:00am PT, 11:00am ET Multiplexed immunofluorescent imaging sheds new light on cancer and other complex conditions. This imaging technique offers a deeper understand...
      Speaker: Paul Goodwin , Fiona Ginty , Prachi Bogetto
      Sponsored By: Cytiva
      18 2
      MAY 20, 2020 | 1:15 PM
      GeoMx® Protein Offerings: Fully validated antibodies to meet your spatial profiling needs
      GeoMx® Protein Offerings: Fully validated antibodies to meet your...
      With over 200 validated antibodies and the option to add custom antibodies, the GeoMx DSP protein portfolio offers options to fit a wide range of spatial profiling application needs. NanoStr...
      Speaker: Jenny Cronin, PhD
      Presented at: Advancing Science - A Virtual Oncology Conference
      6
      MAY 20, 2020 | 12:00 AM
      LAB 4.0 Fully automated LIMS including SAP integration
      LAB 4.0 Fully automated LIMS including SAP integration
      The digital lab is knocking at your door. In the age of digitalization and Industry 4.0, the laboratory is also on its way to the future. Lab 4.0 includes robotic systems, fully automated wo...
      Speaker: Guido von Dahlen
      Presented at: Laboratory Automation & Informatics Virtual Event Series 2020
      1
      MAY 20, 2020 | 12:00 AM
      Zero-effort Analytical Method Validation
      Zero-effort Analytical Method Validation
      Analytical Method Validation work is based on a variety of guidelines and requirements hence being time-consuming and stressful. Reducing this work and improving efficiency while ensuring th...
      Speaker: Jürgen Voorgang
      Presented at: Laboratory Automation & Informatics Virtual Event Series 2020
      2
      MAY 20, 2020 | 12:00 AM
      The Importance of Data Integrity: LIMS, Tools and Best Practices
      The Importance of Data Integrity: LIMS, Tools and Best Practices
      The amount of data that is produced each day is mind boggling. Over 2.5 quintillion bytes of data are created every single day, and this number continues to grow every single day. This year...
      Speaker: Christine Paszko, PhD, MT (ASCP)
      Presented at: Laboratory Automation & Informatics Virtual Event Series 2020
      3
      MAY 19, 2020 | 8:00 AM
      Looking Beyond PCR: Isothermal Amplification
      Looking Beyond PCR: Isothermal Amplification
      DATE: May 19, 2020 TIME: 8:00am PT, 11:00am ET Limited sample material resulting in insufficient DNA input is a common hurdle for downstream analysis. This problem can be solved using a vari...
      Speaker: Agne Alminaite, PhD , Remigijus Skirgaila, Ph.D.
      Sponsored By: Thermo Fisher Scientific
      71 5
      MAY 05, 2020 | 10:00 AM
      Streamlined clinical trials: applying rigor in flow cytometry to facilitate therapeutic developments
      Streamlined clinical trials: applying rigor in flow cytometry...
      DATE: May 5, 2020 TIME: 10:00am PT Flow cytometry provides an important bioanalysis method that is utilized in the development and evaluation of immunologic therapies. Characterization of th...
      Speaker: Dr. Alina Lelic
      Sponsored By: Beckman Coulter Life Sciences
      16
      APR 30, 2020 | 9:00 AM
      Tools and methods for CRISPR-Cas9 screening for functional genomics and drug discovery
      Tools and methods for CRISPR-Cas9 screening for functional genomics...
      DATE: April 30, 2020 TIME: 9:00am PT, 12:00pm ET Loss-of-function studies are an established method for uncovering a gene’s role in a biological pathway or disease state. The advent of...
      Speaker: Louise Baskin, M.S. Molecular Biology and Genetics
      Sponsored By: Thermo Fisher Scientific
      23 1
      APR 24, 2020 | 8:00 AM
      The International Council for Standardisation in Hematology (ICSH) recommendations for Hemostasis Critical Values, Tests, and Reporting - a stepwise description for the committee's decisions
      The International Council for Standardisation in Hematology (ICSH)...
      The International Council for Standardization in Haematology (ICSH) is a nonprofit organization dedicated to providing open-access guidance documents to enhance the quality of laboratory tes...
      Speaker: Bob Gosselin
      Sponsored By: Diagnostica Stago, Inc.
      10
      APR 22, 2020 | 8:00 AM
      C.E. CREDITS
      The NEW Coag Value Playbook...Embrace the Power of Local Testing
      The NEW Coag Value Playbook...Embrace the Power of Local Testing
      Discover strategies for labs to optimize coagulation testing, improve patient outcomes, and strengthen their role in clinical care teams....
      Speaker: Eleanor Herriman, MD, MBA , Oksana Volod, MD
      Presented at: Stago EdVantage Virtual University
      Sponsored By: Diagnostica Stago, Inc.
      7
      APR 21, 2020 | 12:00 PM
      Expanding the Hi-C toolbox: New high-resolution approaches for diploid genome phasing, protein-directed chromatin architecture mapping and more
      Expanding the Hi-C toolbox: New high-resolution approaches for...
      Careful and deliberate packaging of the genome is essential to ensuring correct and timely transcriptional programs. Chromatin conformation capture (3C and Hi-C) is a powerful approach for c...
      Speaker: Iain Russell, PhD
      Presented at: Genetics Week Virtual Event Series 2020
      Sponsored By: Dovetail Genomics
      1
      APR 21, 2020 | 6:00 AM
      Advantages of digital PCR and its applications - the power of partitioning
      Advantages of digital PCR and its applications - the power of...
      The versatility of standard PCR and qPCR is well known. Digital PCR is now taking this to a whole new level. The power of partitioning enables you to explore new frontiers which have been li...
      Speaker: Daniel Löfgren, MSc.
      Presented at: Genetics Week Virtual Event Series 2020
      Sponsored By: QIAGEN
      1
      APR 21, 2020 | 12:00 AM
      Bionano Genome Imaging: unbiased, genome-wide structural variation detection in genetic disease and cancer, down to 1% allele fraction
      Bionano Genome Imaging: unbiased, genome-wide structural variation...
      Learning Objectives: 1. Learn why the complexity and repetitive structure of the human genome makes it impossible to detect all structural variants using short-read sequencing 2. Learn how h...
      Speaker: Sven Bocklandt, PhD
      Presented at: Genetics Week Virtual Event Series 2020
      1
      APR 20, 2020 | 8:00 AM
      C.E. CREDITS
      Emergency patient management using coagulation assays
      Emergency patient management using coagulation assays
      Explore emergency hemostasis testing approaches, from rapid lab assays to viscoelastic methods, for managing bleeding patients....
      Speaker: Wayne Chandler, MD
      Presented at: Stago EdVantage Virtual University
      Sponsored By: Diagnostica Stago, Inc.
      17 5
      APR 16, 2020 | 9:00 AM
      Visualize more biomarkers and extract more insights: Moving from single marker IHC to multiplex IF
      Visualize more biomarkers and extract more insights: Moving from...
      DATE: April 16, 2020 TIME: 9:00am PT, 12:00pm ET There is an increasing need to evaluate and understand unique phenotypes and mechanisms of action within the tumor microenvironment. Existing...
      Speaker: Scott Lawrence (M.S., HT(ASCP)) [C] , Katir Patel, PhD
      Sponsored By: Ultivue
      5
      MAR 25, 2020 | 9:00 AM
      Keynote Presentation: How the cannabis market is driving the development of intelligent farming and the future of agriculture
      Keynote Presentation: How the cannabis market is driving the development...
      There is an enormous, real-world experiment happening today that will shape agriculture’s future. Specifically, we are seeing an aggressive competition between outdoor, greenhouse, and...
      Speaker: James Eaves, PhD
      Presented at: Cannabis Sciences Virtual Event Series 2020
      1
      MAR 25, 2020 | 7:30 AM
      Keynote Presentation: Cannabis Medicine is Flowering: How Clinical Trials Validate Cannabis
      Keynote Presentation: Cannabis Medicine is Flowering: How Clinical...
      Clinical trials are the backbone of medical science. Traditional pharmaceutical companies spend millions of dollars and a decade plus on conducting trials to substantiate the marketing of a...
      Speaker: Debra Kimless, MD
      Presented at: Cannabis Sciences Virtual Event Series 2020
      1 1
    JUN 11, 2020 | 10:00 AM
    Lab of the Future -The considerations for entering the digital lab space
    Lab of the Future -The considerations for entering the digital...
    Exploring the gains and challenges of digitizing your laboratory data. Where to start and what to consider for your first steps in tomorrow's lab. A practical approach for you and your l...
    Speaker: Stephen Dey
    Presented at: Eppendorf Planet of Knowledge - A New Dimension
    6
    JUN 09, 2020 | 10:00 AM
    Impacting Patient Outcomes With Rapid Positive Blood Culture ID Utilizing MALDI Mass Spectrometry
    Impacting Patient Outcomes With Rapid Positive Blood Culture ID...
    DATE: June 9, 2020 TIME: 10:00am PT, 1:00pm ET The presentation will first discuss sepsis as a disease and then explain the importance of performing diagnostic tests in the clinical labora...
    Speaker: William (Ike) Northern
    Sponsored By: Bruker Microbiology & Infection Diagnostics
    29
    JUN 03, 2020 | 12:00 PM
    How multiplexed imaging reveals key insights into the tumor microenvironment to inform treatment and improve outcomes
    How multiplexed imaging reveals key insights into the tumor microenvironment...
    Multiplexed immunofluorescent imaging sheds new light on cancer and other complex conditions. This imaging technique offers a deeper understanding of cells and their surroundings by providin...
    Speaker: Paul Goodwin , Fiona Ginty , Prachi Bogetto
    Presented at: Immuno-Oncology Virtual Event Series 2020
    Sponsored By: Cytiva
    0
    JUN 02, 2020 | 9:00 AM
    Osmolality Testing: Providing Unique Process Control for Downstream Operations
    Osmolality Testing: Providing Unique Process Control for Downstream...
    DATE: June 2, 2020 TIME: 9:00am PT, 12:00pm ET Osmolality is a well-established parameter for upstream bioprocessing, formulation, analytical development and QC applications throughout the m...
    Speaker: Alois Jungbauer, PhD , Kristeena Wright, PhD
    Sponsored By: Advanced Instruments
    11 1
    MAY 28, 2020 | 11:00 AM
    Improving LC/MS Workflows efficiencies with Batch queue Sample Submission and Automated Data Analysis
    Improving LC/MS Workflows efficiencies with Batch queue Sample...
    Optimizing a routine LC/MS workflow can greatly improve laboratory efficiency and time to results. Often, a considerable burden to improving LC/MS productivity is the time and cost associate...
    Speaker: Ryan Rademacher
    Presented at: Healthcare Heroes - Clinical Customer Appreciation Symposium
    3
     
     
  • MAY 27, 2020 | 11:00 AM
    Nano-Emulsion Formulation & Characterization for Life Science and Industrial Markets
    Nano-Emulsion Formulation & Characterization for Life Science...
    DATE: May 27, 2020 TIME: 11:00am PT Nano-emulsions are becoming increasingly popular in various Life Science and Industrial markets including Drug Delivery, Food&Beverage, Cosmetics, and...
    Speaker: Dr. John Costello
    Sponsored By: Beckman Coulter Life Sciences
    16
    MAY 27, 2020 | 9:00 AM
    Enrichment & analysis of rare antigen & virus-specific T cells
    Enrichment & analysis of rare antigen & virus-specific T cells
    DATE: May 27, 2020 TIME: 9:00am PT Analysis of antigen- and virus-specific T cells is essential to the understanding of fundamental immunological processes in the contexts of e.g. infectious...
    Speaker: Marcello Stein, PhD.
    Sponsored By: Miltenyi Biotec
    20
    MAY 27, 2020 | 8:00 AM
    How multiplexed imaging reveals key insights into the tumor microenvironment to inform treatment and improve outcomes
    How multiplexed imaging reveals key insights into the tumor microenvironment...
    DATE: May 27, 2020 TIME: 8:00am PT, 11:00am ET Multiplexed immunofluorescent imaging sheds new light on cancer and other complex conditions. This imaging technique offers a deeper understand...
    Speaker: Paul Goodwin , Fiona Ginty , Prachi Bogetto
    Sponsored By: Cytiva
    18 2
    MAY 20, 2020 | 1:15 PM
    GeoMx® Protein Offerings: Fully validated antibodies to meet your spatial profiling needs
    GeoMx® Protein Offerings: Fully validated antibodies to meet your...
    With over 200 validated antibodies and the option to add custom antibodies, the GeoMx DSP protein portfolio offers options to fit a wide range of spatial profiling application needs. NanoStr...
    Speaker: Jenny Cronin, PhD
    Presented at: Advancing Science - A Virtual Oncology Conference
    6
    MAY 20, 2020 | 12:00 AM
    LAB 4.0 Fully automated LIMS including SAP integration
    LAB 4.0 Fully automated LIMS including SAP integration
    The digital lab is knocking at your door. In the age of digitalization and Industry 4.0, the laboratory is also on its way to the future. Lab 4.0 includes robotic systems, fully automated wo...
    Speaker: Guido von Dahlen
    Presented at: Laboratory Automation & Informatics Virtual Event Series 2020
    1
     
     
  • MAY 20, 2020 | 12:00 AM
    Zero-effort Analytical Method Validation
    Zero-effort Analytical Method Validation
    Analytical Method Validation work is based on a variety of guidelines and requirements hence being time-consuming and stressful. Reducing this work and improving efficiency while ensuring th...
    Speaker: Jürgen Voorgang
    Presented at: Laboratory Automation & Informatics Virtual Event Series 2020
    2
    MAY 20, 2020 | 12:00 AM
    The Importance of Data Integrity: LIMS, Tools and Best Practices
    The Importance of Data Integrity: LIMS, Tools and Best Practices
    The amount of data that is produced each day is mind boggling. Over 2.5 quintillion bytes of data are created every single day, and this number continues to grow every single day. This year...
    Speaker: Christine Paszko, PhD, MT (ASCP)
    Presented at: Laboratory Automation & Informatics Virtual Event Series 2020
    3
    MAY 19, 2020 | 8:00 AM
    Looking Beyond PCR: Isothermal Amplification
    Looking Beyond PCR: Isothermal Amplification
    DATE: May 19, 2020 TIME: 8:00am PT, 11:00am ET Limited sample material resulting in insufficient DNA input is a common hurdle for downstream analysis. This problem can be solved using a vari...
    Speaker: Agne Alminaite, PhD , Remigijus Skirgaila, Ph.D.
    Sponsored By: Thermo Fisher Scientific
    71 5
    MAY 05, 2020 | 10:00 AM
    Streamlined clinical trials: applying rigor in flow cytometry to facilitate therapeutic developments
    Streamlined clinical trials: applying rigor in flow cytometry...
    DATE: May 5, 2020 TIME: 10:00am PT Flow cytometry provides an important bioanalysis method that is utilized in the development and evaluation of immunologic therapies. Characterization of th...
    Speaker: Dr. Alina Lelic
    Sponsored By: Beckman Coulter Life Sciences
    16
    APR 30, 2020 | 9:00 AM
    Tools and methods for CRISPR-Cas9 screening for functional genomics and drug discovery
    Tools and methods for CRISPR-Cas9 screening for functional genomics...
    DATE: April 30, 2020 TIME: 9:00am PT, 12:00pm ET Loss-of-function studies are an established method for uncovering a gene’s role in a biological pathway or disease state. The advent of...
    Speaker: Louise Baskin, M.S. Molecular Biology and Genetics
    Sponsored By: Thermo Fisher Scientific
    23 1
     
     
  • APR 24, 2020 | 8:00 AM
    The International Council for Standardisation in Hematology (ICSH) recommendations for Hemostasis Critical Values, Tests, and Reporting - a stepwise description for the committee's decisions
    The International Council for Standardisation in Hematology (ICSH)...
    The International Council for Standardization in Haematology (ICSH) is a nonprofit organization dedicated to providing open-access guidance documents to enhance the quality of laboratory tes...
    Speaker: Bob Gosselin
    Sponsored By: Diagnostica Stago, Inc.
    10
    APR 22, 2020 | 8:00 AM
    C.E. CREDITS
    The NEW Coag Value Playbook...Embrace the Power of Local Testing
    The NEW Coag Value Playbook...Embrace the Power of Local Testing
    Discover strategies for labs to optimize coagulation testing, improve patient outcomes, and strengthen their role in clinical care teams....
    Speaker: Eleanor Herriman, MD, MBA , Oksana Volod, MD
    Presented at: Stago EdVantage Virtual University
    Sponsored By: Diagnostica Stago, Inc.
    7
    APR 21, 2020 | 12:00 PM
    Expanding the Hi-C toolbox: New high-resolution approaches for diploid genome phasing, protein-directed chromatin architecture mapping and more
    Expanding the Hi-C toolbox: New high-resolution approaches for...
    Careful and deliberate packaging of the genome is essential to ensuring correct and timely transcriptional programs. Chromatin conformation capture (3C and Hi-C) is a powerful approach for c...
    Speaker: Iain Russell, PhD
    Presented at: Genetics Week Virtual Event Series 2020
    Sponsored By: Dovetail Genomics
    1
    APR 21, 2020 | 6:00 AM
    Advantages of digital PCR and its applications - the power of partitioning
    Advantages of digital PCR and its applications - the power of...
    The versatility of standard PCR and qPCR is well known. Digital PCR is now taking this to a whole new level. The power of partitioning enables you to explore new frontiers which have been li...
    Speaker: Daniel Löfgren, MSc.
    Presented at: Genetics Week Virtual Event Series 2020
    Sponsored By: QIAGEN
    1
    APR 21, 2020 | 12:00 AM
    Bionano Genome Imaging: unbiased, genome-wide structural variation detection in genetic disease and cancer, down to 1% allele fraction
    Bionano Genome Imaging: unbiased, genome-wide structural variation...
    Learning Objectives: 1. Learn why the complexity and repetitive structure of the human genome makes it impossible to detect all structural variants using short-read sequencing 2. Learn how h...
    Speaker: Sven Bocklandt, PhD
    Presented at: Genetics Week Virtual Event Series 2020
    1
     
     
  • APR 20, 2020 | 8:00 AM
    C.E. CREDITS
    Emergency patient management using coagulation assays
    Emergency patient management using coagulation assays
    Explore emergency hemostasis testing approaches, from rapid lab assays to viscoelastic methods, for managing bleeding patients....
    Speaker: Wayne Chandler, MD
    Presented at: Stago EdVantage Virtual University
    Sponsored By: Diagnostica Stago, Inc.
    17 5
    APR 16, 2020 | 9:00 AM
    Visualize more biomarkers and extract more insights: Moving from single marker IHC to multiplex IF
    Visualize more biomarkers and extract more insights: Moving from...
    DATE: April 16, 2020 TIME: 9:00am PT, 12:00pm ET There is an increasing need to evaluate and understand unique phenotypes and mechanisms of action within the tumor microenvironment. Existing...
    Speaker: Scott Lawrence (M.S., HT(ASCP)) [C] , Katir Patel, PhD
    Sponsored By: Ultivue
    5
    MAR 25, 2020 | 9:00 AM
    Keynote Presentation: How the cannabis market is driving the development of intelligent farming and the future of agriculture
    Keynote Presentation: How the cannabis market is driving the development...
    There is an enormous, real-world experiment happening today that will shape agriculture’s future. Specifically, we are seeing an aggressive competition between outdoor, greenhouse, and...
    Speaker: James Eaves, PhD
    Presented at: Cannabis Sciences Virtual Event Series 2020
    1
    MAR 25, 2020 | 7:30 AM
    Keynote Presentation: Cannabis Medicine is Flowering: How Clinical Trials Validate Cannabis
    Keynote Presentation: Cannabis Medicine is Flowering: How Clinical...
    Clinical trials are the backbone of medical science. Traditional pharmaceutical companies spend millions of dollars and a decade plus on conducting trials to substantiate the marketing of a...
    Speaker: Debra Kimless, MD
    Presented at: Cannabis Sciences Virtual Event Series 2020
    1 1
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