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    Marketing

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

    Webinars

    • OCT 21, 2020 | 12:00 AM
      Developing a Complete Workflow Including N-Linked Glycans Analysis for Monoclonal Antibodies with High Resolution Mass Spectrometry and Fluorescence Detection
      Developing a Complete Workflow Including N-Linked Glycans Analysis...
      Accurate characterization of monoclonal antibodies is essential to development of biotherapeutics. Thorough understanding of biotherapeutic properties aids in the optimization of bioprocess...
      Speaker: Brian Domanski
      Presented at: Analytical Chemistry & Separation Sciences Virtual Event Series 2020
      1
      OCT 21, 2020 | 12:00 AM
      Overcoming the challenges of pesticide detection in food: Integrated workflow solutions to screen and confirm multi-residue contaminants
      Overcoming the challenges of pesticide detection in food: Integrated...
      Pesticides are routinely applied to crops to prevent or control pests and are therefore routinely tested for the presence of pesticide residues and to check for compliance with permitted Max...
      Speaker: Scott M. Peterman, PhD
      Presented at: Analytical Chemistry & Separation Sciences Virtual Event Series 2020
      1
      OCT 21, 2020 | 12:00 AM
      The Importance of Analytical Instrumentation for Food Safety
      The Importance of Analytical Instrumentation for Food Safety
      Food safety is arguably the most important segment of food science and analysis. From residual pesticide contamination to allergens to mycotoxins, there are many ways food can be harmful to...
      Speaker: Dr. Eberhardt Kuhn
      Presented at: Analytical Chemistry & Separation Sciences Virtual Event Series 2020
      2
      OCT 20, 2020 | 5:00 AM
      FluoroType® technology as reliable diagnostic tool during COVID-19 and flu season
      FluoroType® technology as reliable diagnostic tool during COVID-19...
      Date: October 20, 2020 Time: 5:00am (PDT), 8:00am (EDT), 2:00pm (CEST) With the COVID-19 pandemic as one of the biggest challenges to our modern world, Bruker has taken an active part suppor...
      Speaker: Alina Merz, M.Sc.
      Sponsored By: Bruker Microbiology & Infection Diagnostics
      12 1
      OCT 13, 2020 | 5:00 PM
      Roundtable: Overcoming challenges of delivering fast but quality science and the collaborations needed to accelerate discovery research through to practical utility
      Roundtable: Overcoming challenges of delivering fast but quality...
      ...
      Speaker: Andreas Hühmer, Ph.D.
      Presented at: Thermo Fisher Scientific: The Power of Omics
      1
      OCT 13, 2020 | 5:00 AM
      Lifting the Veil on Innovations and Product Launches 2020
      Lifting the Veil on Innovations and Product Launches 2020
      Date: October 13, 2020 Time: 5:00am (PDT), 8:00am (EDT) Dr. Markus Kostrzewa shall ellaborate the progress that has been made in Bruker Microbiology Research and Development, including new p...
      Speaker: Markus Kostrzewa, PhD
      Sponsored By: Bruker Microbiology & Infection Diagnostics
      6 1
      OCT 08, 2020 | 9:00 AM
      Blood-based detection of EGFR and KRAS mutations for NSCLC patients using multiplexed droplet digital PCR
      Blood-based detection of EGFR and KRAS mutations for NSCLC patients...
      Mutations in the epidermal growth factor receptor gene (EGFR) and the known Kirsten rat sarcoma viral oncogene (KRAS) are significant drivers in the development of non-small-cell lung cancer...
      Speaker: Hestia Mellert, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2020
      Sponsored By: Bio-Rad Laboratories
      2
      OCT 07, 2020 | 1:30 PM
      Artificial Intelligence in Digital Pathology
      Artificial Intelligence in Digital Pathology
      Join Branden Hopkinson, Product Marketing Manager at Visiopharm, who will talk about using AI classifiers to find patterns in your images and which artificial intelligence method will work b...
      Speaker: Branden Hopkinson, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2020
      Sponsored By: Visiopharm®
      3
      SEP 30, 2020 | 12:00 PM
      Efficient Generation of Gene-edited Mouse Models and Cell Lines Using Synthetic sgRNA
      Efficient Generation of Gene-edited Mouse Models and Cell Lines...
      The CRISPR/Cas genome editing system has revolutionized nearly every aspect of the life science industry. Until recently, the most used formats for this technology have been plasmids, mRNA,...
      Speaker: Gurpreet Balrey, PhD , Peter Romanienko, PhD
      Presented at: CRISPR Virtual Event Series 2020
      Sponsored By: MilliporeSigma
      4
      SEP 30, 2020 | 9:00 AM
      Massively parallel microbial genome engineering using the Onyxâ„¢ Platform
      Massively parallel microbial genome engineering using the Onyxâ„¢...
      While transformative, first-generation CRISPR technologies remain limited across multiple important dimensions including scalability, editing efficiency, types of modifications available, an...
      Speaker: Nandini Krishnamurthy, PhD
      Presented at: CRISPR Virtual Event Series 2020
      Sponsored By: Inscripta
      2
      SEP 24, 2020 | 2:00 PM
      Bigger is Better: How to Increase Basket Size
      Bigger is Better: How to Increase Basket Size
      This panel of retail executives will discuss how they're adapting to the pandemic and increasing basket size amidst curbside pick-up and delivery. They will also offer recommendations fo...
      Speaker: Charlie Cain , Denise De Nardi , Rocio Garcia , Cris Rivera
      Presented at: MJ Unpacked - Midwest
      1
      SEP 24, 2020 | 12:30 PM
      Glimpse the Future: Insights from Mature Markets
      Glimpse the Future: Insights from Mature Markets
      The regulated cannabis industry has existed in the US for nearly a decade. New medical and adult-use markets will most likely experience similar maturation and periods of volatility as state...
      Speaker: Sparky Rose , Ryan Brown , Guy Rocourt , Nancy Whiteman
      Presented at: MJ Unpacked - Midwest
      2
      SEP 24, 2020 | 10:30 AM
      New Brands in New Markets
      New Brands in New Markets
      Early-stage markets provide a unique opportunity for new and innovative brands to get a foothold in an expected $50B cannabis CPG category while MSOs are building portfolios for a national a...
      Speaker: Jessica Lukas , Jennifer Dooley , Dan Gardenswartz , Mitch Meyers
      Presented at: MJ Unpacked - Midwest
      1
      SEP 23, 2020 | 4:20 PM
      State-Focused Round Table Discussions & Mixer
      State-Focused Round Table Discussions & Mixer
      Discuss State-specific market issues with your peers. Illinois, Michigan, Missouri, and Oklahoma will each have a break-out discussion....
      Speaker: Pamela Althoff , Jack Cardetti , Leah Hull , Robin Schnieder
      Presented at: MJ Unpacked - Midwest
      1 1
      SEP 23, 2020 | 3:00 PM
      Promoting Diversity, Equity and Inclusion in the Cannabis Industry to Achieve Social Justice
      Promoting Diversity, Equity and Inclusion in the Cannabis Industry...
      Laws enforcing the prohibition of cannabis have unjustly harmed people of color for nearly a century. As a result, the regulated cannabis industry has a duty to advocate for legalization tha...
      Speaker: Moderator: Ricardo Baca , Margeaux Bruner , Kaliko Castille , Arcillia Miller
      Presented at: MJ Unpacked - Midwest
      2
      SEP 23, 2020 | 2:30 PM
      Sponsor-led Round Table Discussion: How Increasing Bag Appeal + Product Consistency = Customer Loyalty
      Sponsor-led Round Table Discussion: How Increasing Bag Appeal...
      Whether you're a dispensary or a cultivator, bag appeal and product consistency directly impact your customer experience, and with that their loyalty to your brand. In this round table,...
      Speaker: Moderator: Marco Jimenez
      Presented at: MJ Unpacked - Midwest
      1
      SEP 23, 2020 | 2:30 PM
      Sponsor-led Round Table Discussion: Wholesale Business Management for Emerging Markets
      Sponsor-led Round Table Discussion: Wholesale Business Management...
      Managing your wholesale inventory, sales and orders can be a challenge. If you're currently relying on spreadsheets or exploring software options that address the manual processes your s...
      Speaker: Moderator: John Manlove
      Presented at: MJ Unpacked - Midwest
      2
      SEP 23, 2020 | 1:30 PM
      Sponsor-led Round Table Discussion: An Introduction to Greentank and the Business of Vape
      Sponsor-led Round Table Discussion: An Introduction to Greentank...
      ...
      Speaker: Moderator: Ethan Singal
      Presented at: MJ Unpacked - Midwest
      1
      SEP 23, 2020 | 1:30 PM
      Sponsor-led Round Table Discussion: Retail Analytics: How to Analyze Sales Data to Enhance Marketing and Operations
      Sponsor-led Round Table Discussion: Retail Analytics: How to Analyze...
      Use your sales data to understand how to maximize efficiency and revenue in your dispensary while also identifying consumer trends early on to put you way ahead of the retail curve....
      Speaker: Moderator: Stephanie Yarbrough
      Presented at: MJ Unpacked - Midwest
      1
      SEP 23, 2020 | 12:00 PM
      Choose Wisely: How to Evaluate & Select New Products for your Dispensary
      Choose Wisely: How to Evaluate & Select New Products for your...
      Develop a dependable evaluation process for new products. This panel of experienced purchasing managers will discuss best practices for evaluating and selecting new products to add to their...
      Speaker: Joe Hodas , Rebecca Gonzalez , Chris Young , Jordan A. Smith
      Presented at: MJ Unpacked - Midwest
      1
      SEP 23, 2020 | 10:30 AM
      The Complex Intersection of Consumers and Cannabis: Using Insights to Optimize Product, Pricing and Assortment Decisions
      The Complex Intersection of Consumers and Cannabis: Using Insights...
      Cannabis consumption is multi-faceted and multi-purposed, driven by many layers of need, motivation and intent, from health and wellness benefits to recreational. Do you know what’s dr...
      Speaker: Roy Bingham
      Presented at: MJ Unpacked - Midwest
      2
      SEP 23, 2020 | 7:30 AM
      Cell Culture Troubleshooting Tips and Tricks
      Cell Culture Troubleshooting Tips and Tricks
      Cell culture continues to be a critical tool for most life science research and applications. From HeLa to iPSCs and 3D to organoids, culture methods have become more advanced and techniques...
      Speaker: Marina Wiklander, PhD
      Presented at: Cell Biology Virtual Event Series 2020
      Sponsored By: MilliporeSigma
      6
      SEP 23, 2020 | 6:00 AM
      Welcome and Opening Remarks
      Welcome and Opening Remarks
      ...
      Speaker: Chris Linthwaite , Andrew Quong, PhD , Alex Cherkassky, PhD
      Presented at: 9th Annual Fluidigm Mass Cytometry Virtual Summit
      1
      SEP 22, 2020 | 9:00 AM
      Mitigating risks and optimizing security of supply in diagnostics
      Mitigating risks and optimizing security of supply in diagnostics
      DATE: September 10, 2020 TIME: 8:00am PDT, 11:00am EDT...
      Speaker: David Raw
      Sponsored By: Cytiva
      8
    OCT 21, 2020 | 12:00 AM
    Developing a Complete Workflow Including N-Linked Glycans Analysis for Monoclonal Antibodies with High Resolution Mass Spectrometry and Fluorescence Detection
    Developing a Complete Workflow Including N-Linked Glycans Analysis...
    Accurate characterization of monoclonal antibodies is essential to development of biotherapeutics. Thorough understanding of biotherapeutic properties aids in the optimization of bioprocess...
    Speaker: Brian Domanski
    Presented at: Analytical Chemistry & Separation Sciences Virtual Event Series 2020
    1
    OCT 21, 2020 | 12:00 AM
    Overcoming the challenges of pesticide detection in food: Integrated workflow solutions to screen and confirm multi-residue contaminants
    Overcoming the challenges of pesticide detection in food: Integrated...
    Pesticides are routinely applied to crops to prevent or control pests and are therefore routinely tested for the presence of pesticide residues and to check for compliance with permitted Max...
    Speaker: Scott M. Peterman, PhD
    Presented at: Analytical Chemistry & Separation Sciences Virtual Event Series 2020
    1
    OCT 21, 2020 | 12:00 AM
    The Importance of Analytical Instrumentation for Food Safety
    The Importance of Analytical Instrumentation for Food Safety
    Food safety is arguably the most important segment of food science and analysis. From residual pesticide contamination to allergens to mycotoxins, there are many ways food can be harmful to...
    Speaker: Dr. Eberhardt Kuhn
    Presented at: Analytical Chemistry & Separation Sciences Virtual Event Series 2020
    2
    OCT 20, 2020 | 5:00 AM
    FluoroType® technology as reliable diagnostic tool during COVID-19 and flu season
    FluoroType® technology as reliable diagnostic tool during COVID-19...
    Date: October 20, 2020 Time: 5:00am (PDT), 8:00am (EDT), 2:00pm (CEST) With the COVID-19 pandemic as one of the biggest challenges to our modern world, Bruker has taken an active part suppor...
    Speaker: Alina Merz, M.Sc.
    Sponsored By: Bruker Microbiology & Infection Diagnostics
    12 1
    OCT 13, 2020 | 5:00 PM
    Roundtable: Overcoming challenges of delivering fast but quality science and the collaborations needed to accelerate discovery research through to practical utility
    Roundtable: Overcoming challenges of delivering fast but quality...
    ...
    Speaker: Andreas Hühmer, Ph.D.
    Presented at: Thermo Fisher Scientific: The Power of Omics
    1
     
     
  • OCT 13, 2020 | 5:00 AM
    Lifting the Veil on Innovations and Product Launches 2020
    Lifting the Veil on Innovations and Product Launches 2020
    Date: October 13, 2020 Time: 5:00am (PDT), 8:00am (EDT) Dr. Markus Kostrzewa shall ellaborate the progress that has been made in Bruker Microbiology Research and Development, including new p...
    Speaker: Markus Kostrzewa, PhD
    Sponsored By: Bruker Microbiology & Infection Diagnostics
    6 1
    OCT 08, 2020 | 9:00 AM
    Blood-based detection of EGFR and KRAS mutations for NSCLC patients using multiplexed droplet digital PCR
    Blood-based detection of EGFR and KRAS mutations for NSCLC patients...
    Mutations in the epidermal growth factor receptor gene (EGFR) and the known Kirsten rat sarcoma viral oncogene (KRAS) are significant drivers in the development of non-small-cell lung cancer...
    Speaker: Hestia Mellert, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2020
    Sponsored By: Bio-Rad Laboratories
    2
    OCT 07, 2020 | 1:30 PM
    Artificial Intelligence in Digital Pathology
    Artificial Intelligence in Digital Pathology
    Join Branden Hopkinson, Product Marketing Manager at Visiopharm, who will talk about using AI classifiers to find patterns in your images and which artificial intelligence method will work b...
    Speaker: Branden Hopkinson, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2020
    Sponsored By: Visiopharm®
    3
    SEP 30, 2020 | 12:00 PM
    Efficient Generation of Gene-edited Mouse Models and Cell Lines Using Synthetic sgRNA
    Efficient Generation of Gene-edited Mouse Models and Cell Lines...
    The CRISPR/Cas genome editing system has revolutionized nearly every aspect of the life science industry. Until recently, the most used formats for this technology have been plasmids, mRNA,...
    Speaker: Gurpreet Balrey, PhD , Peter Romanienko, PhD
    Presented at: CRISPR Virtual Event Series 2020
    Sponsored By: MilliporeSigma
    4
    SEP 30, 2020 | 9:00 AM
    Massively parallel microbial genome engineering using the Onyxâ„¢ Platform
    Massively parallel microbial genome engineering using the Onyxâ„¢...
    While transformative, first-generation CRISPR technologies remain limited across multiple important dimensions including scalability, editing efficiency, types of modifications available, an...
    Speaker: Nandini Krishnamurthy, PhD
    Presented at: CRISPR Virtual Event Series 2020
    Sponsored By: Inscripta
    2
     
     
  • SEP 24, 2020 | 2:00 PM
    Bigger is Better: How to Increase Basket Size
    Bigger is Better: How to Increase Basket Size
    This panel of retail executives will discuss how they're adapting to the pandemic and increasing basket size amidst curbside pick-up and delivery. They will also offer recommendations fo...
    Speaker: Charlie Cain , Denise De Nardi , Rocio Garcia , Cris Rivera
    Presented at: MJ Unpacked - Midwest
    1
    SEP 24, 2020 | 12:30 PM
    Glimpse the Future: Insights from Mature Markets
    Glimpse the Future: Insights from Mature Markets
    The regulated cannabis industry has existed in the US for nearly a decade. New medical and adult-use markets will most likely experience similar maturation and periods of volatility as state...
    Speaker: Sparky Rose , Ryan Brown , Guy Rocourt , Nancy Whiteman
    Presented at: MJ Unpacked - Midwest
    2
    SEP 24, 2020 | 10:30 AM
    New Brands in New Markets
    New Brands in New Markets
    Early-stage markets provide a unique opportunity for new and innovative brands to get a foothold in an expected $50B cannabis CPG category while MSOs are building portfolios for a national a...
    Speaker: Jessica Lukas , Jennifer Dooley , Dan Gardenswartz , Mitch Meyers
    Presented at: MJ Unpacked - Midwest
    1
    SEP 23, 2020 | 4:20 PM
    State-Focused Round Table Discussions & Mixer
    State-Focused Round Table Discussions & Mixer
    Discuss State-specific market issues with your peers. Illinois, Michigan, Missouri, and Oklahoma will each have a break-out discussion....
    Speaker: Pamela Althoff , Jack Cardetti , Leah Hull , Robin Schnieder
    Presented at: MJ Unpacked - Midwest
    1 1
    SEP 23, 2020 | 3:00 PM
    Promoting Diversity, Equity and Inclusion in the Cannabis Industry to Achieve Social Justice
    Promoting Diversity, Equity and Inclusion in the Cannabis Industry...
    Laws enforcing the prohibition of cannabis have unjustly harmed people of color for nearly a century. As a result, the regulated cannabis industry has a duty to advocate for legalization tha...
    Speaker: Moderator: Ricardo Baca , Margeaux Bruner , Kaliko Castille , Arcillia Miller
    Presented at: MJ Unpacked - Midwest
    2
     
     
  • SEP 23, 2020 | 2:30 PM
    Sponsor-led Round Table Discussion: How Increasing Bag Appeal + Product Consistency = Customer Loyalty
    Sponsor-led Round Table Discussion: How Increasing Bag Appeal...
    Whether you're a dispensary or a cultivator, bag appeal and product consistency directly impact your customer experience, and with that their loyalty to your brand. In this round table,...
    Speaker: Moderator: Marco Jimenez
    Presented at: MJ Unpacked - Midwest
    1
    SEP 23, 2020 | 2:30 PM
    Sponsor-led Round Table Discussion: Wholesale Business Management for Emerging Markets
    Sponsor-led Round Table Discussion: Wholesale Business Management...
    Managing your wholesale inventory, sales and orders can be a challenge. If you're currently relying on spreadsheets or exploring software options that address the manual processes your s...
    Speaker: Moderator: John Manlove
    Presented at: MJ Unpacked - Midwest
    2
    SEP 23, 2020 | 1:30 PM
    Sponsor-led Round Table Discussion: An Introduction to Greentank and the Business of Vape
    Sponsor-led Round Table Discussion: An Introduction to Greentank...
    ...
    Speaker: Moderator: Ethan Singal
    Presented at: MJ Unpacked - Midwest
    1
    SEP 23, 2020 | 1:30 PM
    Sponsor-led Round Table Discussion: Retail Analytics: How to Analyze Sales Data to Enhance Marketing and Operations
    Sponsor-led Round Table Discussion: Retail Analytics: How to Analyze...
    Use your sales data to understand how to maximize efficiency and revenue in your dispensary while also identifying consumer trends early on to put you way ahead of the retail curve....
    Speaker: Moderator: Stephanie Yarbrough
    Presented at: MJ Unpacked - Midwest
    1
    SEP 23, 2020 | 12:00 PM
    Choose Wisely: How to Evaluate & Select New Products for your Dispensary
    Choose Wisely: How to Evaluate & Select New Products for your...
    Develop a dependable evaluation process for new products. This panel of experienced purchasing managers will discuss best practices for evaluating and selecting new products to add to their...
    Speaker: Joe Hodas , Rebecca Gonzalez , Chris Young , Jordan A. Smith
    Presented at: MJ Unpacked - Midwest
    1
     
     
  • SEP 23, 2020 | 10:30 AM
    The Complex Intersection of Consumers and Cannabis: Using Insights to Optimize Product, Pricing and Assortment Decisions
    The Complex Intersection of Consumers and Cannabis: Using Insights...
    Cannabis consumption is multi-faceted and multi-purposed, driven by many layers of need, motivation and intent, from health and wellness benefits to recreational. Do you know what’s dr...
    Speaker: Roy Bingham
    Presented at: MJ Unpacked - Midwest
    2
    SEP 23, 2020 | 7:30 AM
    Cell Culture Troubleshooting Tips and Tricks
    Cell Culture Troubleshooting Tips and Tricks
    Cell culture continues to be a critical tool for most life science research and applications. From HeLa to iPSCs and 3D to organoids, culture methods have become more advanced and techniques...
    Speaker: Marina Wiklander, PhD
    Presented at: Cell Biology Virtual Event Series 2020
    Sponsored By: MilliporeSigma
    6
    SEP 23, 2020 | 6:00 AM
    Welcome and Opening Remarks
    Welcome and Opening Remarks
    ...
    Speaker: Chris Linthwaite , Andrew Quong, PhD , Alex Cherkassky, PhD
    Presented at: 9th Annual Fluidigm Mass Cytometry Virtual Summit
    1
    SEP 22, 2020 | 9:00 AM
    Mitigating risks and optimizing security of supply in diagnostics
    Mitigating risks and optimizing security of supply in diagnostics
    DATE: September 10, 2020 TIME: 8:00am PDT, 11:00am EDT...
    Speaker: David Raw
    Sponsored By: Cytiva
    8
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