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    Marketing

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

    Webinars

    • OCT 16, 2018 | 7:00 AM
      Empower your Laboratory with Total Value of Ownership: Do you know the total value that lies within and beyond your laboratory walls?
      Empower your Laboratory with Total Value of Ownership: Do you...
      DATE:  October 16, 2018TIME:   7:00am PDT, 10:00am EDT In today’s healthcare environment, leaders are increasingly asked to demonstrate value in terms...
      Speaker: Patrick Gontard , Paul Clarke , Jose Santiago, PhD
      Sponsored By: Abbott
      8
      OCT 11, 2018 | 10:30 AM
      Drug Targeting for Inflammatory Breast Cancer
      Drug Targeting for Inflammatory Breast Cancer
      Two projects looking at novel approaches to targeting inflammatory breast cancer will be presented. Inflammatory breast cancer (IBC) is a unique, understudied, and most lethal subtype account...
      Speaker: Kevin Williams, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      2
      OCT 11, 2018 | 9:00 AM
      Destabilization and Degradation of MYC: More Ways Than One
      Destabilization and Degradation of MYC: More Ways Than One
      The oncogenic transcription factor c-MYC (MYC) is deregulated, and often overexpressed, in more than 50% of cancers. MYC deregulation is associated with poor prognosis and aggressive disease,...
      Speaker: Jason De Melo, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      1
      OCT 11, 2018 | 7:30 AM
      Keynote Presentation: In Advanced Cancers Curative Therapies Must Target All Cancer Cells
      Keynote Presentation: In Advanced Cancers Curative Therapies Must...
      In the past two decades a small number of infrequently dividing cells have been proposed as the source of multi-drug resistance during cancer treatment. These cells identified by their expres...
      Speaker: Krastan Blagoev, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      1
      OCT 11, 2018 | 6:00 AM
      Revealing the Hidden Landscape of Structural Variants in Cancer Genomes
      Revealing the Hidden Landscape of Structural Variants in Cancer...
      PacBio Sequencing simultaneously provides long sequence reads, high consensus accuracy, minimal sequence bias, and methylation detection. I will highlight new advances and updates on applying...
      Speaker: Jonas Korlach, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      1
      OCT 10, 2018 | 12:00 PM
      Integrative Cancer Immunology and Novel Concepts of Cancer Evolution
      Integrative Cancer Immunology and Novel Concepts of Cancer Evolution
      To date the anatomic extent of tumor (TNM-classification) has been by far the most important factors to predict the prognosis of cancer patients. However, this classification provides limited...
      Speaker: Jerome Galon, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      1
      OCT 10, 2018 | 12:00 PM
      Sample to Insight:  Everything You Need to Know About RNA Sequencing
      Sample to Insight: Everything You Need to Know About RNA Sequencing
      RNA sequencing unlocks the mysteries hidden in the transcriptome. Whether your goal is gene expression analysis, gene fusion analysis, SNP analysis or miRNA expression analysis, achieving hig...
      Speaker: Jonathan Shaffer, PhD, MBA
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      Sponsored By: QIAGEN
      1
      OCT 10, 2018 | 9:00 AM
      Understanding Cancer Through Whole-Genome Screening
      Understanding Cancer Through Whole-Genome Screening
      High-throughput screening is widely useful in identifying genes and pathways that drive changes in cell behavior such as cell cycle regulation, metastasis, and drug resistance.  Millipor...
      Speaker: Andrew Ravanelli, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      Sponsored By: MilliporeSigma
      5
      OCT 10, 2018 | 9:00 AM
      Using Radiotherapy, Tumor-Reactive mAb and IL2 to Engage Innate and Adaptive Antitumor Immunity
      Using Radiotherapy, Tumor-Reactive mAb and IL2 to Engage Innate...
      In prior work, we have pursued how tumor reactive monoclonal antibody (mAb), together with activators of innate immune cells, like NK cells, can augment antibody dependent cell-mediated cytot...
      Speaker: Paul Sondel, MD, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      1
      OCT 10, 2018 | 7:30 AM
      Keynote Presentation: Proteogenomics and Cancer Biology: Insights for Prognosis and Therapy
      Keynote Presentation: Proteogenomics and Cancer Biology: Insights...
      Molecular analyses of cancer biology have tended to segregate between a focus on nucleic acids – DNA, RNA and their modifications – and a focus on proteins and protein function. P...
      Speaker: Karin Rodland, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      2
      OCT 10, 2018 | 6:00 AM
      Precise Detection of T-Cell Receptors Using RNAseq With Unique Molecular Indexing
      Precise Detection of T-Cell Receptors Using RNAseq With Unique...
      Understanding the immune repertoire is an important aspect of immuno-oncology research, which can be used to gather insights into the function and overall status of the immune system. We have...
      Speaker: Samuel Rulli, PhD
      Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
      Sponsored By: QIAGEN
      1
      JUL 18, 2018 | 9:00 AM
      Freeze Drying Solutions For Your Lab
      Freeze Drying Solutions For Your Lab
      Does your work require you to freeze dry samples? Are your results inconsistent? Is your freeze dry cycle taking too long? Learn how to optimize your lyophilization process. This webinar will...
      Speaker: Megan Zimerman, B.A. in Biology , Jenny Sprung
      Sponsored By: Labconco
      7
      JUN 28, 2018 | 8:00 AM
      Isolation of immune cells Straight From whole blood, buffy coat, LRSC, and Leukopak without density gradients
      Isolation of immune cells Straight From whole blood, buffy coat,...
      DATE: June 28, 2018TIME: 8:00AM PDTEnrichment of leukocytes from blood products like buffy coat, leukocyte reduction chambers (LRSC) or leukapheresis material can be time consuming...
      Speaker: Zhong Yu, PhD , Gregory Winkels, MS
      Sponsored By: Miltenyi Biotec
      13 2
      JUN 26, 2018 | 6:00 AM
      Principles and performance characteristics of automated platelet counting methods
      Principles and performance characteristics of automated platelet...
      Date: June 26, 2018Time: 6:00 a.m. PDT, 9:00 a.m. EDT, 1500 CEST Today’s hematology analyzers employ various methods for enumerating platelets. These methods include: e...
      Speaker: Donald Wright, BS MT (ASCP) SH
      Sponsored By: Abbott
      6 3
      JUN 20, 2018 | 1:30 PM
      Regulation of Precision Medicine
      Regulation of Precision Medicine
      Regulation of precision medicine is rapidly evolving.  The pre-existing regulatory framework did not contemplate many of the products and technologies which are becoming available with p...
      Speaker: Neil Belson
      Presented at: Precision Medicine Virtual Event Series 2018
      3
      MAY 31, 2018 | 9:00 AM
      Automation of Live-Cell Metabolic Assays with the Seahorse XFe96 Analyzer and Bravo Automated Liquid Handling Platform
      Automation of Live-Cell Metabolic Assays with the Seahorse XFe96...
      Cell-based assays are more biologically relevant than biochemical assays yet significantly more scalable than in vivo experiments.  However, care must be taken in sample preparation to e...
      Speaker: Sarah Burroughs, PhD , Kenda Evans, PhD
      Presented at: Lab Automation Virtual Event Series 2018
      Sponsored By: Agilent
      3
      MAY 30, 2018 | 9:00 AM
      Automation Meets Cell Separation
      Automation Meets Cell Separation
      In this webinar Automation Meets Cell Separation as we will discuss the benefits of automating cell isolation processes in laboratories of variable size and sample throughput, and go into det...
      Speaker: Lotta Raty
      Presented at: Lab Automation Virtual Event Series 2018
      Sponsored By: Miltenyi Biotec
      1
      MAY 17, 2018 | 12:00 PM
      Cryo Electron Microscopy: Revolutionizing the world of structural biology and healthcare
      Cryo Electron Microscopy: Revolutionizing the world of structural...
      Studying the molecular machinery of cells from atomic detail to the cellular context and beyond is a great challenge for cell biology. It is hugely important to zoom into the atom-by-atom arr...
      Speaker: Marc Storms
      Presented at: Gibco ExpressionWorld 2018
      7
      MAY 17, 2018 | 9:00 AM
      Protect Your Evidence, Protect Yourself: Advanced Enclosures for Forensic Labs
      Protect Your Evidence, Protect Yourself: Advanced Enclosures for...
      DATE: May 17, 2018TIME: 9:00AM PSTLearn how to provide the greatest protection for you and your evidence with the latest enclosures designed specifically for forensic labs.  This w...
      Speaker: Kelly Williams, BA Biology, MBA , David Wasescha
      Sponsored By: Labconco
      7
      MAY 10, 2018 | 10:30 AM
      C.E. CREDITS
      Strain Level Microbiome Profiling Using rRNA Gene Amplicons
      Strain Level Microbiome Profiling Using rRNA Gene Amplicons
      An ideal microbiome profiling method would produce strain level taxonomic classification of organisms and their relative quantities. We demonstrate proof of principle experiments that sequenc...
      Speaker: Mark Driscoll, PhD
      Presented at: Genetics and Genomics Virtual Event Series 2018
      1
      MAY 09, 2018 | 9:00 AM
      Gene Expression Analysis - Critical Factors for Overcoming Challenges Using qPCR
      Gene Expression Analysis - Critical Factors for Overcoming Challenges...
      Gene expression studies give a snapshot of the different types of RNAs being expressed at a given time point in cells or tissues in vivo. Different RNA types have different roles, for example...
      Speaker: Ina Scheuerpflug, PhD , Verena Schramm, PhD
      Presented at: Genetics and Genomics Virtual Event Series 2018
      Sponsored By: QIAGEN
      1
      APR 12, 2018 | 1:30 PM
      Choosing the Right Fit: Navigating the Options for NGS Target Enrichment
      Choosing the Right Fit: Navigating the Options for NGS Target...
      Target enrichment offers several advantages over more comprehensive genomic profiling for a variety of scientific applications. The ability to selectively isolate specific genomic regions ena...
      Speaker: Andrew Barry
      Presented at: Molecular Diagnostics Virtual Event Series 2018
      1
      APR 11, 2018 | 12:00 PM
      Live in 30 Days: An NGS Workflow for Your Lab
      Live in 30 Days: An NGS Workflow for Your Lab
      ...
      Speaker: Yi Kong, Ph.D.
      Presented at: Molecular Diagnostics Virtual Event Series 2018
      Sponsored By: QIAGEN Molecular Diagnostics
      1
      APR 11, 2018 | 10:30 AM
      How Can CellenONE Technology Help You Automate Cell Line Development?
      How Can CellenONE Technology Help You Automate Cell Line Development?
      Historically single cell isolation techniques suffered from poor efficiency, low recovery and difficult automation, among other limitations. This presentation will highlight cellenONE, a piez...
      Speaker: Barbara McIntosh , Alba Simon , Guilhem Tourniaire
      Presented at: Molecular Diagnostics Virtual Event Series 2018
      2
    OCT 16, 2018 | 7:00 AM
    Empower your Laboratory with Total Value of Ownership: Do you know the total value that lies within and beyond your laboratory walls?
    Empower your Laboratory with Total Value of Ownership: Do you...
    DATE:  October 16, 2018TIME:   7:00am PDT, 10:00am EDT In today’s healthcare environment, leaders are increasingly asked to demonstrate value in terms...
    Speaker: Patrick Gontard , Paul Clarke , Jose Santiago, PhD
    Sponsored By: Abbott
    8
    OCT 11, 2018 | 10:30 AM
    Drug Targeting for Inflammatory Breast Cancer
    Drug Targeting for Inflammatory Breast Cancer
    Two projects looking at novel approaches to targeting inflammatory breast cancer will be presented. Inflammatory breast cancer (IBC) is a unique, understudied, and most lethal subtype account...
    Speaker: Kevin Williams, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    2
    OCT 11, 2018 | 9:00 AM
    Destabilization and Degradation of MYC: More Ways Than One
    Destabilization and Degradation of MYC: More Ways Than One
    The oncogenic transcription factor c-MYC (MYC) is deregulated, and often overexpressed, in more than 50% of cancers. MYC deregulation is associated with poor prognosis and aggressive disease,...
    Speaker: Jason De Melo, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    1
    OCT 11, 2018 | 7:30 AM
    Keynote Presentation: In Advanced Cancers Curative Therapies Must Target All Cancer Cells
    Keynote Presentation: In Advanced Cancers Curative Therapies Must...
    In the past two decades a small number of infrequently dividing cells have been proposed as the source of multi-drug resistance during cancer treatment. These cells identified by their expres...
    Speaker: Krastan Blagoev, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    1
    OCT 11, 2018 | 6:00 AM
    Revealing the Hidden Landscape of Structural Variants in Cancer Genomes
    Revealing the Hidden Landscape of Structural Variants in Cancer...
    PacBio Sequencing simultaneously provides long sequence reads, high consensus accuracy, minimal sequence bias, and methylation detection. I will highlight new advances and updates on applying...
    Speaker: Jonas Korlach, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    1
     
     
  • OCT 10, 2018 | 12:00 PM
    Integrative Cancer Immunology and Novel Concepts of Cancer Evolution
    Integrative Cancer Immunology and Novel Concepts of Cancer Evolution
    To date the anatomic extent of tumor (TNM-classification) has been by far the most important factors to predict the prognosis of cancer patients. However, this classification provides limited...
    Speaker: Jerome Galon, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    1
    OCT 10, 2018 | 12:00 PM
    Sample to Insight:  Everything You Need to Know About RNA Sequencing
    Sample to Insight: Everything You Need to Know About RNA Sequencing
    RNA sequencing unlocks the mysteries hidden in the transcriptome. Whether your goal is gene expression analysis, gene fusion analysis, SNP analysis or miRNA expression analysis, achieving hig...
    Speaker: Jonathan Shaffer, PhD, MBA
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    Sponsored By: QIAGEN
    1
    OCT 10, 2018 | 9:00 AM
    Understanding Cancer Through Whole-Genome Screening
    Understanding Cancer Through Whole-Genome Screening
    High-throughput screening is widely useful in identifying genes and pathways that drive changes in cell behavior such as cell cycle regulation, metastasis, and drug resistance.  Millipor...
    Speaker: Andrew Ravanelli, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    Sponsored By: MilliporeSigma
    5
    OCT 10, 2018 | 9:00 AM
    Using Radiotherapy, Tumor-Reactive mAb and IL2 to Engage Innate and Adaptive Antitumor Immunity
    Using Radiotherapy, Tumor-Reactive mAb and IL2 to Engage Innate...
    In prior work, we have pursued how tumor reactive monoclonal antibody (mAb), together with activators of innate immune cells, like NK cells, can augment antibody dependent cell-mediated cytot...
    Speaker: Paul Sondel, MD, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    1
    OCT 10, 2018 | 7:30 AM
    Keynote Presentation: Proteogenomics and Cancer Biology: Insights for Prognosis and Therapy
    Keynote Presentation: Proteogenomics and Cancer Biology: Insights...
    Molecular analyses of cancer biology have tended to segregate between a focus on nucleic acids – DNA, RNA and their modifications – and a focus on proteins and protein function. P...
    Speaker: Karin Rodland, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    2
     
     
  • OCT 10, 2018 | 6:00 AM
    Precise Detection of T-Cell Receptors Using RNAseq With Unique Molecular Indexing
    Precise Detection of T-Cell Receptors Using RNAseq With Unique...
    Understanding the immune repertoire is an important aspect of immuno-oncology research, which can be used to gather insights into the function and overall status of the immune system. We have...
    Speaker: Samuel Rulli, PhD
    Presented at: Cancer Research & Oncology Week Virtual Event Series 2018
    Sponsored By: QIAGEN
    1
    JUL 18, 2018 | 9:00 AM
    Freeze Drying Solutions For Your Lab
    Freeze Drying Solutions For Your Lab
    Does your work require you to freeze dry samples? Are your results inconsistent? Is your freeze dry cycle taking too long? Learn how to optimize your lyophilization process. This webinar will...
    Speaker: Megan Zimerman, B.A. in Biology , Jenny Sprung
    Sponsored By: Labconco
    7
    JUN 28, 2018 | 8:00 AM
    Isolation of immune cells Straight From whole blood, buffy coat, LRSC, and Leukopak without density gradients
    Isolation of immune cells Straight From whole blood, buffy coat,...
    DATE: June 28, 2018TIME: 8:00AM PDTEnrichment of leukocytes from blood products like buffy coat, leukocyte reduction chambers (LRSC) or leukapheresis material can be time consuming...
    Speaker: Zhong Yu, PhD , Gregory Winkels, MS
    Sponsored By: Miltenyi Biotec
    13 2
    JUN 26, 2018 | 6:00 AM
    Principles and performance characteristics of automated platelet counting methods
    Principles and performance characteristics of automated platelet...
    Date: June 26, 2018Time: 6:00 a.m. PDT, 9:00 a.m. EDT, 1500 CEST Today’s hematology analyzers employ various methods for enumerating platelets. These methods include: e...
    Speaker: Donald Wright, BS MT (ASCP) SH
    Sponsored By: Abbott
    6 3
    JUN 20, 2018 | 1:30 PM
    Regulation of Precision Medicine
    Regulation of Precision Medicine
    Regulation of precision medicine is rapidly evolving.  The pre-existing regulatory framework did not contemplate many of the products and technologies which are becoming available with p...
    Speaker: Neil Belson
    Presented at: Precision Medicine Virtual Event Series 2018
    3
     
     
  • MAY 31, 2018 | 9:00 AM
    Automation of Live-Cell Metabolic Assays with the Seahorse XFe96 Analyzer and Bravo Automated Liquid Handling Platform
    Automation of Live-Cell Metabolic Assays with the Seahorse XFe96...
    Cell-based assays are more biologically relevant than biochemical assays yet significantly more scalable than in vivo experiments.  However, care must be taken in sample preparation to e...
    Speaker: Sarah Burroughs, PhD , Kenda Evans, PhD
    Presented at: Lab Automation Virtual Event Series 2018
    Sponsored By: Agilent
    3
    MAY 30, 2018 | 9:00 AM
    Automation Meets Cell Separation
    Automation Meets Cell Separation
    In this webinar Automation Meets Cell Separation as we will discuss the benefits of automating cell isolation processes in laboratories of variable size and sample throughput, and go into det...
    Speaker: Lotta Raty
    Presented at: Lab Automation Virtual Event Series 2018
    Sponsored By: Miltenyi Biotec
    1
    MAY 17, 2018 | 12:00 PM
    Cryo Electron Microscopy: Revolutionizing the world of structural biology and healthcare
    Cryo Electron Microscopy: Revolutionizing the world of structural...
    Studying the molecular machinery of cells from atomic detail to the cellular context and beyond is a great challenge for cell biology. It is hugely important to zoom into the atom-by-atom arr...
    Speaker: Marc Storms
    Presented at: Gibco ExpressionWorld 2018
    7
    MAY 17, 2018 | 9:00 AM
    Protect Your Evidence, Protect Yourself: Advanced Enclosures for Forensic Labs
    Protect Your Evidence, Protect Yourself: Advanced Enclosures for...
    DATE: May 17, 2018TIME: 9:00AM PSTLearn how to provide the greatest protection for you and your evidence with the latest enclosures designed specifically for forensic labs.  This w...
    Speaker: Kelly Williams, BA Biology, MBA , David Wasescha
    Sponsored By: Labconco
    7
    MAY 10, 2018 | 10:30 AM
    C.E. CREDITS
    Strain Level Microbiome Profiling Using rRNA Gene Amplicons
    Strain Level Microbiome Profiling Using rRNA Gene Amplicons
    An ideal microbiome profiling method would produce strain level taxonomic classification of organisms and their relative quantities. We demonstrate proof of principle experiments that sequenc...
    Speaker: Mark Driscoll, PhD
    Presented at: Genetics and Genomics Virtual Event Series 2018
    1
     
     
  • MAY 09, 2018 | 9:00 AM
    Gene Expression Analysis - Critical Factors for Overcoming Challenges Using qPCR
    Gene Expression Analysis - Critical Factors for Overcoming Challenges...
    Gene expression studies give a snapshot of the different types of RNAs being expressed at a given time point in cells or tissues in vivo. Different RNA types have different roles, for example...
    Speaker: Ina Scheuerpflug, PhD , Verena Schramm, PhD
    Presented at: Genetics and Genomics Virtual Event Series 2018
    Sponsored By: QIAGEN
    1
    APR 12, 2018 | 1:30 PM
    Choosing the Right Fit: Navigating the Options for NGS Target Enrichment
    Choosing the Right Fit: Navigating the Options for NGS Target...
    Target enrichment offers several advantages over more comprehensive genomic profiling for a variety of scientific applications. The ability to selectively isolate specific genomic regions ena...
    Speaker: Andrew Barry
    Presented at: Molecular Diagnostics Virtual Event Series 2018
    1
    APR 11, 2018 | 12:00 PM
    Live in 30 Days: An NGS Workflow for Your Lab
    Live in 30 Days: An NGS Workflow for Your Lab
    ...
    Speaker: Yi Kong, Ph.D.
    Presented at: Molecular Diagnostics Virtual Event Series 2018
    Sponsored By: QIAGEN Molecular Diagnostics
    1
    APR 11, 2018 | 10:30 AM
    How Can CellenONE Technology Help You Automate Cell Line Development?
    How Can CellenONE Technology Help You Automate Cell Line Development?
    Historically single cell isolation techniques suffered from poor efficiency, low recovery and difficult automation, among other limitations. This presentation will highlight cellenONE, a piez...
    Speaker: Barbara McIntosh , Alba Simon , Guilhem Tourniaire
    Presented at: Molecular Diagnostics Virtual Event Series 2018
    2
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